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I am a multidisciplinary creative director, art director, and photographer with 10+ years crafting luxury brand narratives and visual identities. I’ve built and scaled brand ecosystems from zero, blending cinematic storytelling with performance-driven social content to grow audiences and drive measurable results. My portfolio spans 90+ brands across the Middle East, Europe, North America, and South Asia, and I’m honored to serve as Canon Brand Ambassador for excellence in food and product photography. I thrive at the intersection of art direction, content creation, and digital marketing, turning brand visions into immersive visual experiences that elevate desirability.…I am a multidisciplinary creative director, art director, and photographer with 10+ years crafting luxury brand narratives and visual identities. I’ve built and scaled brand ecosystems from zero, blending cinematic storytelling with performance-driven social content to grow audiences and drive measurable results. My portfolio spans 90+ brands across the Middle East, Europe, North America, and South Asia, and I’m honored to serve as Canon Brand Ambassador for excellence in food and product photography. I thrive at the intersection of art direction, content creation, and digital marketing, turning brand visions into immersive visual experiences that elevate desirability.

Yasmin Albatoul

Creative Director, Art Director, Content Creator, +2

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I am a multidisciplinary creative director, art director, and photographer with 10+ years crafting luxury brand narratives and visual identities. I’ve built and scaled brand ecosystems from zero, blending cinematic storytelling with performance-driven social content to grow audiences and drive measurable results. My portfolio spans 90+ brands across the Middle East, Europe, North America, and South Asia, and I’m honored to serve as Canon Brand Ambassador for excellence in food and product photography. I thrive at the intersection of art direction, content creation, and digital marketing, turning brand visions into immersive visual experiences that elevate desirability.…I am a multidisciplinary creative director, art director, and photographer with 10+ years crafting luxury brand narratives and visual identities. I’ve built and scaled brand ecosystems from zero, blending cinematic storytelling with performance-driven social content to grow audiences and drive measurable results. My portfolio spans 90+ brands across the Middle East, Europe, North America, and South Asia, and I’m honored to serve as Canon Brand Ambassador for excellence in food and product photography. I thrive at the intersection of art direction, content creation, and digital marketing, turning brand visions into immersive visual experiences that elevate desirability.

Available to hire

I am a multidisciplinary creative director, art director, and photographer with 10+ years crafting luxury brand narratives and visual identities. I’ve built and scaled brand ecosystems from zero, blending cinematic storytelling with performance-driven social content to grow audiences and drive measurable results. My portfolio spans 90+ brands across the Middle East, Europe, North America, and South Asia, and I’m honored to serve as Canon Brand Ambassador for excellence in food and product photography. I thrive at the intersection of art direction, content creation, and digital marketing, turning brand visions into immersive visual experiences that elevate desirability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

French

Fluent

Work Experience

Creative Director & Content Creator at Ard Alteeb Perfumes

May 1, 2025 - Present

Led the complete creative, content, and digital marketing ecosystem for a luxury perfume brand — building the brand's entire digital presence from zero. Built the brand's visual identity and creative direction from scratch, establishing a consistent aesthetic across all digital touchpoints. Grew Instagram from 200 to 20,000 followers in 6 months with a peak reach of 5M and current reach of 333K on a limited budget. Expanded TikTok from 8,000 to 30,000 fragrance-interested followers with a platform-native content strategy. Produced 200+ original content pieces across Instagram, TikTok, YouTube, Pinterest, and two supporting accounts as a solo operator. Directed end-to-end photography and videography productions, managed publishing schedules and ads, restructured the brand website, and built SEO presence to appear on Google's first 3 pages. Coordinated two supporting accounts and one supporting TikTok to educate on fragrance and lifestyle.

Creative Director & Commercial Photographer at Freelance — International

January 1, 2015 - Present

Built an independent creative practice serving 90+ brands across the Middle East, Europe, Canada, India, and Pakistan. Delivered commercial photography, creative campaigns, and brand visual identities; directed full-cycle productions from concept to delivery; specialized in luxury product and perfume photography with signature lighting and narratives. Produced social-first content for Instagram and TikTok, applied platform insights to maximize organic reach. Provided cinematic video editing and color grading for campaigns across multiple clients. Leveraged AI image-generation tools to accelerate concepting and deliver cutting-edge visuals. Recognized as Canon Brand Ambassador for exceptional food and product photography.

Social Media Strategist & Content Director at Freelance — Multiple Clients

January 1, 2022 - Present

Designed and executed results-driven social media strategies to grow digital presence via targeted content and data-informed optimization. Produced high-quality visual marketing assets using Adobe Creative Suite and AI tools. Managed end-to-end social media direction: ideation, scheduling, analytics, and iteration. Collaborated with marketing teams to align content with business objectives, campaign timelines, and product launches.