Content creator and digital marketer with 7+ years of professional video production experience and a proven track record of building organic audiences and running high-performing paid campaigns. Currently managing the full content-to-conversion pipeline for a Virginia retreat center: strategy, photography, videography, video editing, copywriting, social media management, and Meta Ads media buying. Launched 14 Meta Ads campaigns over four months on a self-taught basis, delivering a project-wide 2.13% CTR and $0.64 CPC — well above wellness-industry benchmarks. Diagnosed a multi-system conversion tracking gap across Meta Pixel, a third-party booking platform, and off-platform phone registrations; designed and deployed a reusable program-specific tracking solution. Prior career includes 125+ credits in TV commercial and film production and three years training staff at ~100 healthcare facilities on software systems.

Roy M. Rodriguez

Content creator and digital marketer with 7+ years of professional video production experience and a proven track record of building organic audiences and running high-performing paid campaigns. Currently managing the full content-to-conversion pipeline for a Virginia retreat center: strategy, photography, videography, video editing, copywriting, social media management, and Meta Ads media buying. Launched 14 Meta Ads campaigns over four months on a self-taught basis, delivering a project-wide 2.13% CTR and $0.64 CPC — well above wellness-industry benchmarks. Diagnosed a multi-system conversion tracking gap across Meta Pixel, a third-party booking platform, and off-platform phone registrations; designed and deployed a reusable program-specific tracking solution. Prior career includes 125+ credits in TV commercial and film production and three years training staff at ~100 healthcare facilities on software systems.

Available to hire

Content creator and digital marketer with 7+ years of professional video production experience and a proven track record of building organic audiences and running high-performing paid campaigns. Currently managing the full content-to-conversion pipeline for a Virginia retreat center: strategy, photography, videography, video editing, copywriting, social media management, and Meta Ads media buying. Launched 14 Meta Ads campaigns over four months on a self-taught basis, delivering a project-wide 2.13% CTR and $0.64 CPC — well above wellness-industry benchmarks. Diagnosed a multi-system conversion tracking gap across Meta Pixel, a third-party booking platform, and off-platform phone registrations; designed and deployed a reusable program-specific tracking solution. Prior career includes 125+ credits in TV commercial and film production and three years training staff at ~100 healthcare facilities on software systems.

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Experience Level

Intermediate

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Creator, Social Media Manager & Meta Ads Media Buyer at Satchidananda Ashram–Yogaville
November 1, 2024 - Present
Own the full content-to-conversion pipeline for a 1,000-acre yoga and meditation retreat center: content strategy, original photo and video production, post-production, copywriting, social media publishing, and paid media buying across Facebook, Instagram, and YouTube. Self-taught Meta Ads Manager; planned, built, and launched 14 campaigns promoting retreats, teacher trainings, and signature programs—managing creative, audience structure, budget (CBO), and performance analysis end-to-end. Achieved a project-wide CTR of 2.13% and CPC of $0.64 across $10,962 in spend; 5 of 12 programs cleared Andromeda engagement benchmarks. Diagnosed a multi-system conversion tracking gap and designed program-specific conversions using URL parameters. Identified Creative Dominance with static ads consuming 60–85% of budget and implemented architectural fixes. Found that scenic drone and B-roll outperform talking-head; templated patterns to reduce costs. Built Yogaville’s organic Instagram presence
AV Technician, Content Creator & Podcast Producer at Satchidananda Ashram–Yogaville
September 1, 2019 - July 31, 2021
Produced audio/visual for 80+ live programs per year; multi-camera setups, live audio mixing, and lighting. Led the transition from in-person to online programming during COVID-19; produced 28 episodes of the Integral Yoga Podcast.
AV Technician, Content Creator & Podcast Producer at Satchidananda Ashram–Yogaville
October 1, 2022 - September 30, 2024
Produced audio/visual for 80+ live programs per year; multi-camera setups, live audio mixing, and lighting. Led the transition from in-person to online programming during COVID-19; produced 28 episodes of the Integral Yoga Podcast.
Freelance 2nd Shooter, Field Producer & AV Technician at Silver Streak Media / Lexa Visuals / Haus Media
May 1, 2023 - August 31, 2024
Shot 15 weddings as camera assistant / 2nd shooter and served as field producer on 6 corporate video shoots for clients including City of Richmond, UVA, VCU, and Chesterfield County Fire & EMS.
EMR Training, Implementation & Application Specialist at Kipu Systems → Treatment Management Company → Independent
October 1, 2014 - July 31, 2018
Managed full implementation lifecycle for a cloud-based EMR platform at substance abuse treatment facilities; trained staff at close to 100 facilities across California, Arizona, and Florida. Served as primary liaison between clinical staff and vendor's technical team.
Admissions Director & Program Coordinator at Adaptive Center
July 1, 2012 - September 30, 2014
Founding employee — built the admissions department, developed operational protocols, created training materials, and managed the intake-to-admission pipeline. Introduced the facility’s first EMR system (Kipu).
Script Supervisor, Production Assistant & Crew at Freelance — TV Commercial, Film & Video Production
January 1, 2002 - December 31, 2013
Bilingual script supervisor for TV commercials, feature films, TV shows, and educational films. 95+ credits as PA and key PA.
Script Supervisor, Production Assistant & Crew at Freelance — TV Commercial, Film & Video Production
December 1, 2021 - May 31, 2022
Brief return to projects in December 2021–May 2022.

Education

B.S. in Communication (Motion Picture Production & English Literature/Creative Writing) at University of Miami
January 1, 2001 - January 1, 2004

Qualifications

Certified Hatha Yoga Instructor
January 1, 2019 - May 29, 2026
Script Supervision
January 1, 2008 - May 29, 2026

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services, Other