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I'm Lucy Froemmling, Founder & Creative Director of Wild Lemon Creative. I lead a multidisciplinary studio that partners with growth-stage and founder-led brands to shape brand strategy, digital experiences, and marketing direction. My work spans branding, website strategy, UX/UI, content direction, and integrated campaigns for lifestyle, wellness, hospitality, retail, and consumer brands. I love turning strategy into compelling creative that resonates with people. I collaborate with developers, photographers, copywriters, and artisans to create cohesive brand experiences across digital and physical touchpoints, build conversion-focused websites, and craft marketing roadmaps from concept to launch. I'm committed to clarity, consistency, and cultural relevance in every brand I help grow.…I'm Lucy Froemmling, Founder & Creative Director of Wild Lemon Creative. I lead a multidisciplinary studio that partners with growth-stage and founder-led brands to shape brand strategy, digital experiences, and marketing direction. My work spans branding, website strategy, UX/UI, content direction, and integrated campaigns for lifestyle, wellness, hospitality, retail, and consumer brands. I love turning strategy into compelling creative that resonates with people. I collaborate with developers, photographers, copywriters, and artisans to create cohesive brand experiences across digital and physical touchpoints, build conversion-focused websites, and craft marketing roadmaps from concept to launch. I'm committed to clarity, consistency, and cultural relevance in every brand I help grow.

Lucy Froemmling

Creative Director, Brand Strategist, Designer, +2

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I'm Lucy Froemmling, Founder & Creative Director of Wild Lemon Creative. I lead a multidisciplinary studio that partners with growth-stage and founder-led brands to shape brand strategy, digital experiences, and marketing direction. My work spans branding, website strategy, UX/UI, content direction, and integrated campaigns for lifestyle, wellness, hospitality, retail, and consumer brands. I love turning strategy into compelling creative that resonates with people. I collaborate with developers, photographers, copywriters, and artisans to create cohesive brand experiences across digital and physical touchpoints, build conversion-focused websites, and craft marketing roadmaps from concept to launch. I'm committed to clarity, consistency, and cultural relevance in every brand I help grow.…I'm Lucy Froemmling, Founder & Creative Director of Wild Lemon Creative. I lead a multidisciplinary studio that partners with growth-stage and founder-led brands to shape brand strategy, digital experiences, and marketing direction. My work spans branding, website strategy, UX/UI, content direction, and integrated campaigns for lifestyle, wellness, hospitality, retail, and consumer brands. I love turning strategy into compelling creative that resonates with people. I collaborate with developers, photographers, copywriters, and artisans to create cohesive brand experiences across digital and physical touchpoints, build conversion-focused websites, and craft marketing roadmaps from concept to launch. I'm committed to clarity, consistency, and cultural relevance in every brand I help grow.

Available to hire

I’m Lucy Froemmling, Founder & Creative Director of Wild Lemon Creative. I lead a multidisciplinary studio that partners with growth-stage and founder-led brands to shape brand strategy, digital experiences, and marketing direction. My work spans branding, website strategy, UX/UI, content direction, and integrated campaigns for lifestyle, wellness, hospitality, retail, and consumer brands.

I love turning strategy into compelling creative that resonates with people. I collaborate with developers, photographers, copywriters, and artisans to create cohesive brand experiences across digital and physical touchpoints, build conversion-focused websites, and craft marketing roadmaps from concept to launch. I’m committed to clarity, consistency, and cultural relevance in every brand I help grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Creative Director at Wild Lemon Creative

January 1, 2020 - Present

Founded and led a multidisciplinary creative studio delivering brand strategy, digital experiences, and marketing direction for growth-stage and founder-led businesses. Directed branding, web design, and digital strategy for 50+ clients across lifestyle, wellness, hospitality, retail, and consumer brands. Led full-scale brand development including positioning, messaging architecture, visual identity systems, UX/UI strategy, and content direction. Built strategic marketing roadmaps spanning website experience, launches, social media, email marketing, and customer engagement. Directed integrated campaigns including photoshoots, product launches, digital assets, and social content production. Collaborated with developers, copywriters, photographers, and contractors to deliver cohesive brand experiences across digital and physical touchpoints. Developed conversion-focused websites blending storytelling with strategic UX and elevated visual design. Provided ongoing creative consulting and s

Contract Web Designer at Murmur Creative

March 1, 2022 - July 31, 2022

Led end-to-end web design for diverse clients, from concept through final delivery. Collaborated with UX teams to translate strategy into intuitive, conversion-driven interfaces. Supported Design Director on complex, multi-page website builds with high visual and functional demands. Consistently delivered original design concepts that clients selected to define their digital brand presence.

Creative Director at LOVE Cycling Studio

January 1, 2017 - January 31, 2020

Oversaw all aspects of the brand’s creative strategy during a period of rapid growth. Directed brand across web, digital, print, apparel, and social media, ensuring a cohesive, elevated visual identity. Designed and launched a custom website; collaborated with developers on a full-scale redesign. Led the retail arm, designing 20+ monthly apparel pieces, launching an online store, managing backend ops, product photography, and customer service; built an in-studio retail program that added ~$300K in annual revenue. Built integrated marketing campaigns across print, digital, and social platforms to boost community engagement and brand loyalty. Produced and art-directed all photo/video content, including model sourcing, location scouting, shoot management, and post-production. Initiated the studio’s first online retail store. Managed creative team and freelancers; partnered with national/local brands to expand reach.

Advertising Art Director at AW Media / Austin Woman Magazine

May 1, 2015 - November 30, 2016

Managed a high volume of advertiser and in-house design projects, collaborating with 15+ advertisers monthly to bring campaigns to life across print and digital. Designed and executed campaigns for 15-30 clients monthly, tailoring each to brand voice and editorial guidelines. Led internal creative needs — event collateral, email marketing, website content, and branding for AW Media initiatives. Conceptualized and designed campaigns for large-scale events and launches. Led and mentored a team of design assistants and interns; provided art direction and oversaw project timelines. Contributed to editorial layout, photoshoot styling, and social media photography to enhance visual storytelling. Pioneered a daily audible newsletter to expand digital reach.