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Results-driven Social Media & Content Marketing Manager with 7+ years of experience across agency and in-house roles. Proven track record building and growing brand audiences, executing high-impact paid and organic campaigns, managing influencer programs, and delivering data-driven insights that improve retention and engagement. Known for strong client relationships, proactive trend-spotting, and producing compelling short-form video and written content for hospitality, e-commerce, and lifestyle brands.…Results-driven Social Media & Content Marketing Manager with 7+ years of experience across agency and in-house roles. Proven track record building and growing brand audiences, executing high-impact paid and organic campaigns, managing influencer programs, and delivering data-driven insights that improve retention and engagement. Known for strong client relationships, proactive trend-spotting, and producing compelling short-form video and written content for hospitality, e-commerce, and lifestyle brands.

David Affleck

Content Creator, Copywriter, Brand Strategist, +2

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Results-driven Social Media & Content Marketing Manager with 7+ years of experience across agency and in-house roles. Proven track record building and growing brand audiences, executing high-impact paid and organic campaigns, managing influencer programs, and delivering data-driven insights that improve retention and engagement. Known for strong client relationships, proactive trend-spotting, and producing compelling short-form video and written content for hospitality, e-commerce, and lifestyle brands.…Results-driven Social Media & Content Marketing Manager with 7+ years of experience across agency and in-house roles. Proven track record building and growing brand audiences, executing high-impact paid and organic campaigns, managing influencer programs, and delivering data-driven insights that improve retention and engagement. Known for strong client relationships, proactive trend-spotting, and producing compelling short-form video and written content for hospitality, e-commerce, and lifestyle brands.

Available to hire

Melbourne, Australia

Results-driven Social Media & Content Marketing Manager with 7+ years of experience across agency and in-house roles.

Proven track record building and growing brand audiences, executing high-impact paid and organic campaigns, managing influencer programs, and delivering data-driven insights that improve retention and engagement. Known for strong client relationships, proactive trend-spotting, and producing compelling short-form video and written content for hospitality, e-commerce, and lifestyle brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Repeat Offender & Rufio

January 1, 2026 - Present

Oversee social media strategy for two high-profile restaurant brands; manage Facebook and Instagram advertising to support brand awareness, audience growth, and customer acquisition; film, edit, and publish Reels and TikTok content on-site; develop EDM campaigns; lead influencer marketing partnerships; coordinate event promotion campaigns; report on campaign performance and deliver actionable recommendations to support client growth and retention.

Social Media Account Manager at Grasp Social

February 1, 2022 - September 1, 2025

Managed social media across 11 client profiles in hospitality and e-commerce; created and scheduled content at least two weeks in advance to ensure consistency and relevancy; co-built and managed the agency's influencer marketing division; reported on campaign performance and provided targeted retention and growth strategies; maintained proactive client communication to identify trends and resolve issues before they escalated. Key achievements included growing Plyco's social following from 5K to 10.6K, securing an influencer partnership with 836K+ TikTok views, and developing high-performing reel packs for hospitality clients.

Social Media Specialist at Luminarie Media

November 1, 2019 - December 1, 2021

Developed bespoke social media strategies for professional services clients, including pitch decks and implementation planning; adjusted strategies based on evolving trends, fostering long-term client relationships and delivering measurable outcomes; traveled to Singapore to meet key clients (Atos Wellness) face-to-face, shadowing the company director and attending new business meetings.

Head Writer & Social Media Manager at New Releaze Magazine

January 1, 2019 - January 1, 2021

Managed all social media channels and editorial content, authoring 52 articles across music, fashion, and culture; sourced and conducted interviews with influential figures across Queensland and Victoria, including at Melbourne Fashion Week.

Social Media Marketing Intern at Vbridge

December 1, 2021 - February 1, 2022

Developed and presented mock social media campaigns to senior management, contributing creative concepts and content strategies.

Consultant & Personal Assistant at Luminarie Media

October 1, 2019 - January 31, 2020

Assisted with campaign strategy and PR for Gold Coast Mayoral Candidate, helping increase community visibility and engagement.

Assistant & Content Creator at Lleumeria

May 1, 2023 - Present

Coordinated events and created content for the Gold Coast Charity Met Gala, collaborating with industry professionals.