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Hi, I'm Sara Hirner, a Swiss-based brand strategist and creative director with a passion for turning bold ideas into measurable brand experiences. I love building cross-functional teams and delivering integrated campaigns that resonate across both digital and physical realms. Over the past years I’ve led end-to-end branding programs for global clients, from concept through production to measurement, and I thrive in collaborative, fast-paced environments where curiosity and proactive problem solving drive real results.…Hi, I'm Sara Hirner, a Swiss-based brand strategist and creative director with a passion for turning bold ideas into measurable brand experiences. I love building cross-functional teams and delivering integrated campaigns that resonate across both digital and physical realms. Over the past years I’ve led end-to-end branding programs for global clients, from concept through production to measurement, and I thrive in collaborative, fast-paced environments where curiosity and proactive problem solving drive real results.

Sara Hirner

Creative Director, Brand Strategist, Art Director, +2

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Hi, I'm Sara Hirner, a Swiss-based brand strategist and creative director with a passion for turning bold ideas into measurable brand experiences. I love building cross-functional teams and delivering integrated campaigns that resonate across both digital and physical realms. Over the past years I’ve led end-to-end branding programs for global clients, from concept through production to measurement, and I thrive in collaborative, fast-paced environments where curiosity and proactive problem solving drive real results.…Hi, I'm Sara Hirner, a Swiss-based brand strategist and creative director with a passion for turning bold ideas into measurable brand experiences. I love building cross-functional teams and delivering integrated campaigns that resonate across both digital and physical realms. Over the past years I’ve led end-to-end branding programs for global clients, from concept through production to measurement, and I thrive in collaborative, fast-paced environments where curiosity and proactive problem solving drive real results.

Available to hire

Hi, I’m Sara Hirner, a Swiss-based brand strategist and creative director with a passion for turning bold ideas into measurable brand experiences. I love building cross-functional teams and delivering integrated campaigns that resonate across both digital and physical realms.

Over the past years I’ve led end-to-end branding programs for global clients, from concept through production to measurement, and I thrive in collaborative, fast-paced environments where curiosity and proactive problem solving drive real results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Fluent

Work Experience

Brand Director (Independent Projects) at Independent Projects

July 1, 2025 - Present

Contributed to the strategic direction and development of the company; built and led an interdisciplinary team of 8 to deliver a wide range of production projects; directed organizational and transformation initiatives; held budget responsibility and drove business development at executive level (CHF 2M).

Account Director at The Brand Agency, Los Angeles

January 1, 2023 - July 1, 2025

Developed integrated brand and content formats; led strategic positioning and client-facing guidance; provided consulting at management level and delivered integrated brand and content formats for major clients, including The Space with Daniel Fanslau (for Jo y n a n d S at.1, Switzerland).

Multimedia Producer at WIT WINKEL AG, Zürich

September 1, 2020 - July 1, 2025

Creative agency focused on strategic brand development and integrated communications, specializing in impact-oriented campaigns and content production; supported show room management and conducted trend and social media research.

Public Relations Praktikant at The Brand Agency, Los Angeles

September 1, 2019 - December 1, 2019

Supported strategic communications planning, media relations, and campaign development for international brands.

Public Relations Specialist at The Brand Agency, Los Angeles

January 1, 2020 - June 1, 2020

Assisted with campaign planning, presentations, and media coordination for international brands.

Medical Assistant at Dr. Valentino Anghern, Oerlikon

July 1, 2014 - May 1, 2015

Medical administrative support; assisted with clinical tasks and patient coordination in a busy practice.

Medical Assistant in Training at Ärztezentrum Töss, Winterthur

August 1, 2011 - June 1, 2014

Medical assistant in training; gained hands-on clinical experience while completing vocational training.

Independent Projects Freelance Brand Director

July 1, 2025 - Present

Developed and led cross-functional brand initiatives; built and managed an interdisciplinary team of 8; held budget responsibility and drove business development at executive level (CHF 2M).

Account Director at The Space with Daniel Fanslau (for Joyn & Sat.1 Switzerland)

January 1, 2023 - July 1, 2025

Developed and executed integrated brand and content formats; created visual and narrative concepts; managed production and cross-disciplinary collaboration across creative, digital, and technical teams; ensured consistent brand presence across digital channels for clients including IKEA, Helsana, Tibits.

Multimedia Producer at WITWINKEL AG, Zurich

September 1, 2020 - July 1, 2025

Creative agency focused on strategic brand development and integrated communications, specializing in impact-oriented campaigns and content production.

Public Relations Specialist at Michèle Marie PR, Los Angeles

September 1, 2019 - December 31, 2019

Responsible for strategic communication planning, media relations, and campaign development for international brands.