Hi, I’m Paras Panwar. I’m a marketing consultant and MSc Marketing candidate at the University of Bath, with five years of experience in campaign strategy, marketing analytics, business development, and cross-functional leadership across large organisations. I turn complex datasets into clear, commercially actionable insights that drive growth. I specialise in AI-enabled marketing models, KPI framework design, and strategic storytelling that resonates with both technical and non-technical stakeholders. I’m comfortable working remotely, juggling multiple projects, and communicating impact through concise, stakeholder-friendly reports. My dissertation explores AI authorship and consumer willingness to pay using ANOVA and experimental design.

Paras Panwar

Hi, I’m Paras Panwar. I’m a marketing consultant and MSc Marketing candidate at the University of Bath, with five years of experience in campaign strategy, marketing analytics, business development, and cross-functional leadership across large organisations. I turn complex datasets into clear, commercially actionable insights that drive growth. I specialise in AI-enabled marketing models, KPI framework design, and strategic storytelling that resonates with both technical and non-technical stakeholders. I’m comfortable working remotely, juggling multiple projects, and communicating impact through concise, stakeholder-friendly reports. My dissertation explores AI authorship and consumer willingness to pay using ANOVA and experimental design.

Available to hire

Hi, I’m Paras Panwar. I’m a marketing consultant and MSc Marketing candidate at the University of Bath, with five years of experience in campaign strategy, marketing analytics, business development, and cross-functional leadership across large organisations. I turn complex datasets into clear, commercially actionable insights that drive growth.

I specialise in AI-enabled marketing models, KPI framework design, and strategic storytelling that resonates with both technical and non-technical stakeholders. I’m comfortable working remotely, juggling multiple projects, and communicating impact through concise, stakeholder-friendly reports. My dissertation explores AI authorship and consumer willingness to pay using ANOVA and experimental design.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Country President at AIESEC in India, Mumbai
July 1, 2024 - July 1, 2025
Led national operations and marketing strategy for a 2,200-member organisation across 26 entities, delivering £150K revenue (+42% YoY) through CRM-driven sales and process optimisation. Designed performance frameworks and KPI rubrics to evaluate campaign and programme effectiveness at scale. Drove employee engagement and retention initiatives; standardised operating procedures across all regional entities. Translated complex marketing datasets into strategic recommendations adopted by senior cross-functional stakeholders.
Country Head – Outgoing Social Sector at AIESEC in India, Mumbai
July 1, 2023 - July 1, 2024
Grew global volunteer programmes by 168% YoY by expanding NGO partnerships across 25+ offices. Designed consulting frameworks and delivered training on KPI systems and project management to 25+ team leads. Built a centralised customer engagement hub for query resolution, improving satisfaction and response metrics.
Strategic Partnerships Associate at University Living, Noida
December 1, 2022 - June 1, 2023
Launched a new B2B vertical, onboarding 30+ university partners through CRM management, consultative outreach, and performance analysis. Conducted market research to identify growth opportunities; tracked and optimised partnership performance continuously.
Marketing Associate at Yocket (EdTech), Delhi
August 1, 2021 - January 1, 2022
Designed and executed multi-channel marketing campaigns; monitored analytics and ROI across all channels. Built 75+ B2B partnerships and grew monthly social media engagement by 30%+ through consistent community strategy. Organised 140+ stakeholder events, managing logistics, scheduling, and post-event performance reporting.
Local Committee President at AIESEC in Noida
February 1, 2020 - February 1, 2021
Directed a 200-member team with KPI-driven leadership, winning 2 national awards for expansion and programme results. Coordinated fundraising generating £7,000 revenue (+10x YoY); cultivated 15+ local partnerships.

Education

MSc Marketing at University of Bath
January 1, 2026 - May 30, 2026
BBA – Business Administration at Symbiosis International University, India
August 1, 2019 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Education, Professional Services, Software & Internet, Media & Entertainment