Hi, I’m Paras Panwar. I’m a marketing consultant and MSc Marketing candidate at the University of Bath, with five years of experience in campaign strategy, marketing analytics, business development, and cross-functional leadership across large organisations. I turn complex datasets into clear, commercially actionable insights that drive growth.
I specialise in AI-enabled marketing models, KPI framework design, and strategic storytelling that resonates with both technical and non-technical stakeholders. I’m comfortable working remotely, juggling multiple projects, and communicating impact through concise, stakeholder-friendly reports. My dissertation explores AI authorship and consumer willingness to pay using ANOVA and experimental design.
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