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Hi, I’m Lydia Egbe-Cervera, a CIM-qualified marketing professional with over eight years of experience across auto repair and marketing agency industries. I specialize in turning data into actionable marketing strategies that grow brands, expand market share, and deliver measurable results. I enjoy collaborating with cross-functional teams to align marketing initiatives with business goals and turn market insights into service packages that meet customer needs. From developing multi-channel campaigns that increased a garage’s customer base by 30% to boosting online engagement by 50% and growing high-value repeat customers by 40%, I am passionate about creating content, optimizing budgets, and driving ROI. I thrive in fast-paced environments and love turning research into compelling stories that position brands as trusted local authorities.…Hi, I’m Lydia Egbe-Cervera, a CIM-qualified marketing professional with over eight years of experience across auto repair and marketing agency industries. I specialize in turning data into actionable marketing strategies that grow brands, expand market share, and deliver measurable results. I enjoy collaborating with cross-functional teams to align marketing initiatives with business goals and turn market insights into service packages that meet customer needs. From developing multi-channel campaigns that increased a garage’s customer base by 30% to boosting online engagement by 50% and growing high-value repeat customers by 40%, I am passionate about creating content, optimizing budgets, and driving ROI. I thrive in fast-paced environments and love turning research into compelling stories that position brands as trusted local authorities.

Lydia Egbe-Cervera

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Lydia Egbe-Cervera, a CIM-qualified marketing professional with over eight years of experience across auto repair and marketing agency industries. I specialize in turning data into actionable marketing strategies that grow brands, expand market share, and deliver measurable results. I enjoy collaborating with cross-functional teams to align marketing initiatives with business goals and turn market insights into service packages that meet customer needs. From developing multi-channel campaigns that increased a garage’s customer base by 30% to boosting online engagement by 50% and growing high-value repeat customers by 40%, I am passionate about creating content, optimizing budgets, and driving ROI. I thrive in fast-paced environments and love turning research into compelling stories that position brands as trusted local authorities.…Hi, I’m Lydia Egbe-Cervera, a CIM-qualified marketing professional with over eight years of experience across auto repair and marketing agency industries. I specialize in turning data into actionable marketing strategies that grow brands, expand market share, and deliver measurable results. I enjoy collaborating with cross-functional teams to align marketing initiatives with business goals and turn market insights into service packages that meet customer needs. From developing multi-channel campaigns that increased a garage’s customer base by 30% to boosting online engagement by 50% and growing high-value repeat customers by 40%, I am passionate about creating content, optimizing budgets, and driving ROI. I thrive in fast-paced environments and love turning research into compelling stories that position brands as trusted local authorities.

Available to hire

Hi, I’m Lydia Egbe-Cervera, a CIM-qualified marketing professional with over eight years of experience across auto repair and marketing agency industries. I specialize in turning data into actionable marketing strategies that grow brands, expand market share, and deliver measurable results. I enjoy collaborating with cross-functional teams to align marketing initiatives with business goals and turn market insights into service packages that meet customer needs.

From developing multi-channel campaigns that increased a garage’s customer base by 30% to boosting online engagement by 50% and growing high-value repeat customers by 40%, I am passionate about creating content, optimizing budgets, and driving ROI. I thrive in fast-paced environments and love turning research into compelling stories that position brands as trusted local authorities.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Growth Marketing Executive (Freelance) at HGS Automobile Garage Ltd.

October 1, 2017 - Present

Developed and implemented a multi-channel marketing strategy that increased the garage's customer base by 30% over 18 months through targeted campaigns and promotions. Managed the digital presence, including social media platforms which resulted in a 50% increase in online engagement and appointment bookings. Utilized market research in Douala to identify key customer segments and develop tailored service packages, leading to a 40% rise in high-value repeat customers. Collaborated with cross-functional teams to align marketing strategies with overall business objectives. Spearheaded a content marketing initiative by creating and managing blog posts and social media content, positioning the garage as a local industry expert. Created the marketing budget to ensure an efficient allocation of resources and optimize ROI. Monitored competitor performance to uncover opportunities for growth and leverage on competitive advantage.