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Senior Social & Digital Marketing Consultant with 5+ years’ experience leading social-first campaigns, content strategy, and digital communications across B2B and B2C brands. I work at the intersection of creative, strategy, and performance, helping brands show up in culture not just on feeds. I specialise in campaign-led social, short-form and 9:16 video, and platform-native storytelling, with experience spanning lifestyle, finance, automotive, FMCG, alcohol, and purpose-led brands. My work combines strong creative thinking with a deep understanding of audience behaviour, media, and platform algorithms, ensuring ideas are not only engaging but effective. I bring a big-picture campaign mindset alongside hands-on execution, from shaping concepts, creative direction, messaging, and content frameworks, then translating them into social-first advertising and always-on content that drives awareness, engagement, and conversion. Data-led insights, cultural relevance, and creative experimentation underpin everything I do. Experienced in agency environments, I thrive in fast-paced teams and enjoy collaborating with creatives, strategists, designers, media, and clients to deliver work that moves brands forward.…Senior Social & Digital Marketing Consultant with 5+ years’ experience leading social-first campaigns, content strategy, and digital communications across B2B and B2C brands. I work at the intersection of creative, strategy, and performance, helping brands show up in culture not just on feeds. I specialise in campaign-led social, short-form and 9:16 video, and platform-native storytelling, with experience spanning lifestyle, finance, automotive, FMCG, alcohol, and purpose-led brands. My work combines strong creative thinking with a deep understanding of audience behaviour, media, and platform algorithms, ensuring ideas are not only engaging but effective. I bring a big-picture campaign mindset alongside hands-on execution, from shaping concepts, creative direction, messaging, and content frameworks, then translating them into social-first advertising and always-on content that drives awareness, engagement, and conversion. Data-led insights, cultural relevance, and creative experimentation underpin everything I do. Experienced in agency environments, I thrive in fast-paced teams and enjoy collaborating with creatives, strategists, designers, media, and clients to deliver work that moves brands forward.

Brittany Holder

Social Media Freelancer, Social Media Manager, Content Creator, +6

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Senior Social & Digital Marketing Consultant with 5+ years’ experience leading social-first campaigns, content strategy, and digital communications across B2B and B2C brands. I work at the intersection of creative, strategy, and performance, helping brands show up in culture not just on feeds. I specialise in campaign-led social, short-form and 9:16 video, and platform-native storytelling, with experience spanning lifestyle, finance, automotive, FMCG, alcohol, and purpose-led brands. My work combines strong creative thinking with a deep understanding of audience behaviour, media, and platform algorithms, ensuring ideas are not only engaging but effective. I bring a big-picture campaign mindset alongside hands-on execution, from shaping concepts, creative direction, messaging, and content frameworks, then translating them into social-first advertising and always-on content that drives awareness, engagement, and conversion. Data-led insights, cultural relevance, and creative experimentation underpin everything I do. Experienced in agency environments, I thrive in fast-paced teams and enjoy collaborating with creatives, strategists, designers, media, and clients to deliver work that moves brands forward.…Senior Social & Digital Marketing Consultant with 5+ years’ experience leading social-first campaigns, content strategy, and digital communications across B2B and B2C brands. I work at the intersection of creative, strategy, and performance, helping brands show up in culture not just on feeds. I specialise in campaign-led social, short-form and 9:16 video, and platform-native storytelling, with experience spanning lifestyle, finance, automotive, FMCG, alcohol, and purpose-led brands. My work combines strong creative thinking with a deep understanding of audience behaviour, media, and platform algorithms, ensuring ideas are not only engaging but effective. I bring a big-picture campaign mindset alongside hands-on execution, from shaping concepts, creative direction, messaging, and content frameworks, then translating them into social-first advertising and always-on content that drives awareness, engagement, and conversion. Data-led insights, cultural relevance, and creative experimentation underpin everything I do. Experienced in agency environments, I thrive in fast-paced teams and enjoy collaborating with creatives, strategists, designers, media, and clients to deliver work that moves brands forward.

Available to hire

Senior Social & Digital Marketing Consultant with 5+ years’ experience leading social-first campaigns, content strategy, and digital communications across B2B and B2C brands. I work at the intersection of creative, strategy, and performance, helping brands show up in culture not just on feeds.

I specialise in campaign-led social, short-form and 9:16 video, and platform-native storytelling, with experience spanning lifestyle, finance, automotive, FMCG, alcohol, and purpose-led brands. My work combines strong creative thinking with a deep understanding of audience behaviour, media, and platform algorithms, ensuring ideas are not only engaging but effective.

I bring a big-picture campaign mindset alongside hands-on execution, from shaping concepts, creative direction, messaging, and content frameworks, then translating them into social-first advertising and always-on content that drives awareness, engagement, and conversion. Data-led insights, cultural relevance, and creative experimentation underpin everything I do.

Experienced in agency environments, I thrive in fast-paced teams and enjoy collaborating with creatives, strategists, designers, media, and clients to deliver work that moves brands forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Communications Lead at Read Corporate

March 1, 2026 - Present

Owned and defined the digital content strategy across social media, web, email, and digital platforms, ensuring alignment with brand objectives, audience needs, and business KPIs. Directed and created engaging content, including short-form, social search, blogs and webinars, optimised for platforms and audience behaviour to maximise engagement and reach. Led cross-functional teams, mentoring junior colleagues, coordinating with designers, strategists, and account managers to set the standard for quality, brand consistency, and storytelling. Analysed performance data to inform strategy, using Meta Insights, Google Analytics, and dashboards to drive insights, improve engagement, and guide future campaigns. Oversaw legal and compliance governance for all digital communications, ensuring content adhered to industry regulations, brand policies, and risk management requirements. Managed day-to-day social media operations across multiple accounts.

Senior Social Media Manager at Citypress

September 1, 2021 - September 1, 2025

Developed social media strategies for B2B and B2C clients across banking, finance, automotive, grocery, and alcohol, driving engagement, brand awareness, and conversions. Advised C-suite and senior stakeholders on social trends, audience insights, and campaign opportunities, establishing social media as a core business growth channel. Led content creation for high-performing campaigns, specialising in short form video and reactive content, optimised for platform behaviour and audience resonance. Oversaw end-to-end social campaigns, collaborating with designers, videographers, and influencers to ensure innovative, high-quality content delivery. Monitored platform trends and competitor activity to inform creative and strategic decisions, maintaining client brands at the forefront of digital innovation. Partnered with paid media and influencer teams to maximise campaign reach, engagement, and ROI. Analysed social performance data, providing actionable insights and recommendations to clients and internal teams to optimise future campaigns.

Communications and Campaigns Officer at United Nations

May 31, 2026 - Present

Managed influencer and brand ambassador programs, including identification, outreach, negotiation, and relationship management, supporting campaigns that amplified brand awareness and audience engagement. Developed and maintained content calendars, scheduling social media posts, email newsletters, and digital communications to align with strategic objectives and campaign goals. Conducted research and analysis to identify audience preferences, emerging trends, and engagement opportunities, providing insights that informed content strategy. Coordinated stakeholder communications, managing inquiries and requests efficiently while ensuring professionalism and alignment with brand messaging.

Digial Communications Officer at UK Governement HMRC

June 1, 2021 - September 1, 2021

Managed community engagement and sentiment monitoring across digital platforms, identifying key themes and risks to inform communication strategies and stakeholder responses. Developed and edited digital content including website copy, blogs, newsletters, surveys, and articles, ensuring clarity, consistency, and alignment with communication objectives. Provided strategic communications advice to ministerial and executive stakeholders on digital engagement, sentiment, and messaging, supporting high-level decision-making.

Content Creator and Content Producer at Maine Boys To Men

May 31, 2026 - Present

Produced, edited, and monitored podcasts and audio content, ensuring high-quality, engaging outputs that amplified key messages. Managed social media calendars, overseeing content scheduling, platform optimisation, and audience engagement to maximise reach and impact. Created multimedia content—including infographics, GIFs, animations, audiograms, and social-first video—crafting visually compelling assets that communicated core messages and encouraged audience participation. Filmed, edited, and published native social-first video content, applying platform-specific best practices to enhance storytelling, accessibility, and audience resonance.

Digital Communications Officer at Mensajeros de la Paz Argentina

February 1, 2019 - April 1, 2019

Produced high-impact social and digital content for global advocacy campaigns, crafting compelling narratives that engaged and mobilised international audiences. Led the design and editing of multimedia content—including video, graphics, and social assets—overseeing subtitling, formatting, and platform optimisation to ensure accessibility, clarity, and maximum engagement. Developed and refined long- and short-form copy across press releases, newsletters, blogs, and web content, applying a strong editorial lens to ensure accuracy, consistency, and resonance across diverse audiences. Acted as an international ambassador for the organisation, delivering presentations and webinars that strengthened stakeholder engagement and amplified campaign messaging.

Content Creator at Hoeseasons Holidays

May 1, 2025 - September 1, 2026

Social Media Manager and Content Creator at TukTukrental.com

September 1, 2025 - November 1, 2025

Created engaging content across Instagram, TikTok, and YouTube to increase brand awareness and audience engagement. Produced and edited short-form video content, graphics, and visual assets aligned with brand guidelines. Collaborated with clients, stakeholders, and internal teams to develop content that supported business and marketing objectives. Planned and coordinated content shoots, including concept development, shot lists, talent direction, and on-site content capture. Managed end-to-end content creation, including shoot planning, filming, editing, and publishing across social media platforms. Developed and executed social media strategies tailored to platform trends, audience behaviours, and business objectives to drive brand growth and engagement. Monitored content performance and analysed social media metrics, providing regular reporting and insights to optimise content effectiveness and inform future campaigns.