Hi, I'm Jason Atkins, a seasoned Head of Events and Esports, Producer and Technical Director with over 15 years of experience in the gaming and media fields. I specialize in producing large-scale live events, building studios, and driving engagement through influencer programs, partnerships, and data-driven KPI analysis. My career spans freelance global productions and leadership roles at Hitbox Entertainment and Gfinity, where I built teams, negotiated contracts, and delivered immersive experiences. I thrive in fast-paced environments, turning ideas into scalable productions, from 4K60 studios to multi-language streams and complex tournament structures. I’m passionate about creating memorable experiences for audiences and partners while maintaining budget, quality, and operational excellence.…

Jason Atkins

Hi, I'm Jason Atkins, a seasoned Head of Events and Esports, Producer and Technical Director with over 15 years of experience in the gaming and media fields. I specialize in producing large-scale live events, building studios, and driving engagement through influencer programs, partnerships, and data-driven KPI analysis. My career spans freelance global productions and leadership roles at Hitbox Entertainment and Gfinity, where I built teams, negotiated contracts, and delivered immersive experiences. I thrive in fast-paced environments, turning ideas into scalable productions, from 4K60 studios to multi-language streams and complex tournament structures. I’m passionate about creating memorable experiences for audiences and partners while maintaining budget, quality, and operational excellence.…

Available to hire

Hi, I’m Jason Atkins, a seasoned Head of Events and Esports, Producer and Technical Director with over 15 years of experience in the gaming and media fields. I specialize in producing large-scale live events, building studios, and driving engagement through influencer programs, partnerships, and data-driven KPI analysis. My career spans freelance global productions and leadership roles at Hitbox Entertainment and Gfinity, where I built teams, negotiated contracts, and delivered immersive experiences.

I thrive in fast-paced environments, turning ideas into scalable productions, from 4K60 studios to multi-language streams and complex tournament structures. I’m passionate about creating memorable experiences for audiences and partners while maintaining budget, quality, and operational excellence.

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Work Experience

Head of Events & Esports at Hitbox Entertainment GmbH
November 1, 2016 - January 1, 2024
Negotiated contracts with influencer networks and studios; set contract terms including goals, revenue splits and CPM; developed programs for Affiliate Markets with Influencers across multiple EU regions; created Tier Two tournament structures reducing cost per view; KPI analytics for key accounts; brand management for EA and Razer; progressed from junior to senior management within six months; built a full 4K 60FPS studio under budget.
Presenter/Content Producer at Clauf GmbH
May 1, 2014 - August 1, 2014
Led a team of 8 production staff and 5 editorial staff; helped spec and build a new studio, significantly under budget; worked from Studio Babelsberg; presented and produced; developed new production materials and standards.
Presenter/Content Producer at Freaks 4U Gaming GmbH
March 1, 2013 - July 1, 2014
Influencer for blue-chip clients and agencies (e.g., Dr Pepper, AMD, Western Digital); collaborated with agencies to ensure brand guidelines; edited for in2LoL.com and produced marketing materials; ran production for multiple shows.
Technical Director/Producer at Gfinity PLC
March 1, 2013 - January 1, 2016
Produced Second Stage and Foreign Language streams for over 50 events; Technical Director on large-scale live events such as EGX; performed multiple roles as required (Audio Op, GFX Op, VT Presenter/Producer).
Producer/Director at Freelance, Worldwide
December 1, 2005 - Present
Produced and directed high-profile esports and gaming events globally for clients including EA, Zawaya Gaming (Riyadh), BLAST Premier, MFECC Tekken 8 Showmatch, and the Saudi Esports Federation; managed on-site teams, vendors, and logistics for projects such as EA FC 24 Ramadan Festival, BLAST Premier World Finals, Tekken 8 Showmatch, CSGO World Championships, and Tencent Arena of Valor events.

Education

National Diploma Computer Sciences at Wigan & Leigh Technical College
January 1, 2000 - December 31, 2003
NVQ II Building & Maintaining Computer Systems at Wigan & Leigh Technical College
January 1, 2000 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment