Hi, I’m Lydia Farrington, a creative and results-driven Social Media Executive with over two years of experience crafting engaging content, growing online communities, and delivering successful digital campaigns. I specialise in managing TikTok, Instagram, LinkedIn, and X, plus email marketing and CRM management. I love trend-led storytelling and building meaningful connections between brands and consumers, using strategic thinking and innovative campaigns to strengthen brand presence and drive measurable results. I’m passionate about digital marketing, content creation, and collaborating with marketing and creative teams to develop campaigns that resonate with audiences. Outside work, I enjoy staying on top of fashion, beauty, and lifestyle trends and sharing authentic content that reflects the brand voice.

Lydia Farrington

Hi, I’m Lydia Farrington, a creative and results-driven Social Media Executive with over two years of experience crafting engaging content, growing online communities, and delivering successful digital campaigns. I specialise in managing TikTok, Instagram, LinkedIn, and X, plus email marketing and CRM management. I love trend-led storytelling and building meaningful connections between brands and consumers, using strategic thinking and innovative campaigns to strengthen brand presence and drive measurable results. I’m passionate about digital marketing, content creation, and collaborating with marketing and creative teams to develop campaigns that resonate with audiences. Outside work, I enjoy staying on top of fashion, beauty, and lifestyle trends and sharing authentic content that reflects the brand voice.

Available to hire

Hi, I’m Lydia Farrington, a creative and results-driven Social Media Executive with over two years of experience crafting engaging content, growing online communities, and delivering successful digital campaigns. I specialise in managing TikTok, Instagram, LinkedIn, and X, plus email marketing and CRM management. I love trend-led storytelling and building meaningful connections between brands and consumers, using strategic thinking and innovative campaigns to strengthen brand presence and drive measurable results.

I’m passionate about digital marketing, content creation, and collaborating with marketing and creative teams to develop campaigns that resonate with audiences. Outside work, I enjoy staying on top of fashion, beauty, and lifestyle trends and sharing authentic content that reflects the brand voice.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced

Work Experience

Social Media Executive & Model at Warren James
February 1, 2025 - January 1, 2026
Create and manage content across TikTok and Instagram, ensuring alignment with brand objectives and tone of voice. Plan and execute social media campaigns to increase engagement, reach, and brand awareness. Collaborate with marketing and creative teams to develop campaign content and promotional materials. Analyze content performance and implement improvements based on platform insights and audience behaviour. Feature as on-camera talent for social media campaigns, promotional videos, and influencer-style content. Contribute creative ideas that have enhanced the brand’s digital presence and audience engagement.
Private House Cleaner at Self-Employed
September 1, 2024 - Present
Provide professional cleaning services for private residential clients, maintaining high standards of cleanliness and organisation. Manage multiple client schedules and appointments independently. Build and maintain strong client relationships through reliability, professionalism, and excellent customer service. Demonstrate exceptional attention to detail and time management while working efficiently to meet client expectations. Handle responsibilities with discretion and trustworthiness in clients’ homes.
Social Media Executive at Miss Moda Luxe
January 1, 2024 - December 31, 2024
Managed daily activity across all social media channels, creating content calendars and campaign strategies. Produced engaging content tailored to platform-specific audiences and current social media trends. Planned and delivered email marketing campaigns using CRM systems to support customer retention and sales. Coordinated website banners, promotional assets, and product launches. Hosted TikTok Live sessions and product showcases to engage customers and support sales growth. Monitored performance metrics and reported on campaign effectiveness.
Junior Content Creator at Inconnection
January 1, 2023 - January 1, 2024
Supported digital marketing campaigns across social media and email marketing channels. Assisted with content creation, scheduling, and community management. Designed visual assets using Adobe Photoshop and other digital marketing tools. Contributed to CRM-based email campaigns and customer communications. Produced performance reports and assisted with campaign analysis.

Education

Level 3 Junior Content Creator Apprenticeship at Baltic Apprenticeships
January 11, 2030 - May 31, 2026
A Levels at Cheadle College
January 1, 2018 - January 1, 2020
GCSEs at Cheadle Hulme High School
January 1, 2013 - January 1, 2018

Qualifications

Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2022 - May 31, 2026
Baltic Apprenticeships – Digital Marketing Bootcamp
January 1, 2022 - May 31, 2026
Manchester Access Programme – University of Manchester
January 1, 2019 - May 31, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education