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I am a social media marketer with hands-on experience running Meta and Google Shopping campaigns for handmade artisan product brands, managing Facebook Commerce stores, and producing short-form video ads with CapCut. I am comfortable with analytics, reporting, and email marketing tools including Mailchimp. I am reliable, self-directed, and built for remote freelance work. I specialize in end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting for eCommerce brands, with a focus on handmade textiles and artisan products. I enjoy turning data into actionable insights and continuously iterating on creative and targeting to drive reach and conversions.…I am a social media marketer with hands-on experience running Meta and Google Shopping campaigns for handmade artisan product brands, managing Facebook Commerce stores, and producing short-form video ads with CapCut. I am comfortable with analytics, reporting, and email marketing tools including Mailchimp. I am reliable, self-directed, and built for remote freelance work. I specialize in end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting for eCommerce brands, with a focus on handmade textiles and artisan products. I enjoy turning data into actionable insights and continuously iterating on creative and targeting to drive reach and conversions.

Arun S M

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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I am a social media marketer with hands-on experience running Meta and Google Shopping campaigns for handmade artisan product brands, managing Facebook Commerce stores, and producing short-form video ads with CapCut. I am comfortable with analytics, reporting, and email marketing tools including Mailchimp. I am reliable, self-directed, and built for remote freelance work. I specialize in end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting for eCommerce brands, with a focus on handmade textiles and artisan products. I enjoy turning data into actionable insights and continuously iterating on creative and targeting to drive reach and conversions.…I am a social media marketer with hands-on experience running Meta and Google Shopping campaigns for handmade artisan product brands, managing Facebook Commerce stores, and producing short-form video ads with CapCut. I am comfortable with analytics, reporting, and email marketing tools including Mailchimp. I am reliable, self-directed, and built for remote freelance work. I specialize in end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting for eCommerce brands, with a focus on handmade textiles and artisan products. I enjoy turning data into actionable insights and continuously iterating on creative and targeting to drive reach and conversions.

Available to hire

I am a social media marketer with hands-on experience running Meta and Google Shopping campaigns for handmade artisan product brands, managing Facebook Commerce stores, and producing short-form video ads with CapCut. I am comfortable with analytics, reporting, and email marketing tools including Mailchimp. I am reliable, self-directed, and built for remote freelance work.

I specialize in end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting for eCommerce brands, with a focus on handmade textiles and artisan products. I enjoy turning data into actionable insights and continuously iterating on creative and targeting to drive reach and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media & Paid Ads Manager at Maithilii – Handmade Madhubani Art Saree Brand (artisan handmade textiles)

April 1, 2016 - Present

Managed Facebook Commerce Store — created and updated product catalogues, ensured listings aligned with brand aesthetics. Ran Meta Shopping Ad campaigns targeting India and NRIs in the UK/US, optimising for reach and sales conversions. Built Google Shopping campaigns with structured ad groups, keyword strategy, and RSA copy for a handmade artisan audience. Produced short-form product video ads in CapCut for Instagram and Facebook reels placements. Monitored campaign analytics and iterated on creative and targeting based on performance data.

Paid Media Intern – Multi-Client Campaigns at Storyfluence

January 1, 2026 - Present

Managed Google Ads, Meta Ads, and LinkedIn Ads across three client accounts with weekly performance reporting. Built Excel reports tracking spend, conversions, CPL, and budget pacing for stakeholder review. Conducted lead attribution analysis by campaign and creative to identify top-performing ad sets.

Founder – Freelance SMMA at Solo Social Media Marketing Agency

January 1, 2025 - Present

Prospecting and onboarding eCommerce and small business clients via Instagram and LinkedIn outreach. Delivering end-to-end paid social strategy, campaign setup, creative briefing, and performance reporting.