Available to hire
I’m César Deslandes, a Senior Art Director with 25 years of experience in brand identity, visual storytelling, and 360° creative production. I build distinctive visual languages—developing typography systems, color palettes, textures, and layered compositions that create cohesive, premium brand experiences across digital and physical touchpoints.
Equally at home leading brand evolution and executing with precision. Daily practitioner of generative AI, integrated across my creative workflow. Currently completing a Master’s in UX/UI Design with AI at Ironhack (2026).
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Italian
Intermediate
German
Intermediate
Bulgarian
Intermediate
Work Experience
Senior Art Director at PEMA CITY
January 1, 2013 - December 31, 2025Led end-to-end brand identity: naming, visual language, typography systems, color palettes across all touchpoints – Developed modular visual systems and scalable asset libraries for print, digital, and physical environments – Created layered, textured compositions combining photography, 3D, and graphics for premium brand storytelling – Integrated generative AI (Midjourney, Claude, Photoshop Generative Fill) into daily production workflows – Art directed photoshoots and supervised 3D production; managed full print cycle through final BAT sign-off
Art Director & Scenographer (Freelance) at MAGASIN GÉNÉRAL
January 1, 2011 - December 31, 2019Immersive brand experiences for BNP Paribas at Roland-Garros (3 editions): scenography, signage, large-format graphics, event PLV – Modular visual systems for BNP Paribas flagship store '2 Opéra'
Creative Director at ADGENCY ADVANCED COMMUNICATION
January 1, 2011 - December 31, 2012Led creative strategy and pitches for major accounts (PMU, Paris-Diderot University, Transdev); managed creative team
Art Director at VECTORIELLES
January 1, 2008 - December 31, 2010B2B brand identity & editorial design — Bouygues Telecom, Crédit Agricole, Banque Populaire, Primagaz – Visual identities and 360° campaigns for Finance, Energy, and Telecoms clients – Complex annual reports (information architecture, financial data, visual hierarchy) and magazine Décisions Durables
Education
Master's in UX/UI Design with AI at Ironhack
January 11, 2030 - January 1, 2026Architecture Studies at ENS Architecture Paris-Belleville / Sapienza Rome
January 11, 2030 - June 1, 2026Visual Communication at École d'Art Maryse Éloy
January 11, 2030 - June 1, 2026Qualifications
Claude Certification Program
January 11, 2030 - June 1, 2026Industry Experience
Media & Entertainment, Professional Services, Financial Services, Real Estate & Construction, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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