I am a results-driven digital marketing professional with over four years of experience in SEO, social media engagement, PPC campaigns, and online advertising. I develop and execute comprehensive digital marketing strategies to boost brand visibility, drive targeted traffic, and improve conversion rates. I collaborate with web developers, content creators, and cross-functional teams to plan campaigns, analyze performance, and use market insights to stay ahead of trends. I’m passionate about turning data into actionable optimization and measurable growth.

Sadhana Budhathoki

I am a results-driven digital marketing professional with over four years of experience in SEO, social media engagement, PPC campaigns, and online advertising. I develop and execute comprehensive digital marketing strategies to boost brand visibility, drive targeted traffic, and improve conversion rates. I collaborate with web developers, content creators, and cross-functional teams to plan campaigns, analyze performance, and use market insights to stay ahead of trends. I’m passionate about turning data into actionable optimization and measurable growth.

Available to hire

I am a results-driven digital marketing professional with over four years of experience in SEO, social media engagement, PPC campaigns, and online advertising. I develop and execute comprehensive digital marketing strategies to boost brand visibility, drive targeted traffic, and improve conversion rates.
I collaborate with web developers, content creators, and cross-functional teams to plan campaigns, analyze performance, and use market insights to stay ahead of trends. I’m passionate about turning data into actionable optimization and measurable growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Work Experience

Digital Marketing Officer & SEO Specialist at Maven Consulting Group
July 1, 2025 - May 1, 2026
Coordinated with web developers to create and optimize landing pages for Melbourne and Sydney marketing campaigns; planned and executed email and SMS marketing campaigns using Mailchimp and Notifyre to support lead nurturing and customer engagement; collaborated with CSR teams to assess lead quality, gather client testimonials, and leverage success stories for marketing; managed Google Business Profiles, including content updates, customer engagement, and review responses; led content planning with content creators, focusing on trending topics and audience engagement; oversaw digital marketing activities across multiple branches (Sydney, Philippines, Kathmandu, Pokhara, and Indonesia); prepared monthly performance reports and participated in strategic planning meetings; conducted market research, trend analysis, and off-page SEO activities to strengthen online visibility and engagement; monitored GA4 and Google Search Console performance data and presented monthly marketing reports to
SEO Specialist & Digital Marketing Executive at SY Panel Nepal
October 1, 2024 - April 1, 2025
Managed Meta advertising campaigns for the company's e-commerce platform, focusing on app installs, product promotion, and customer acquisition; executed push notification campaigns to increase user engagement, retention, and sales conversions; planned and coordinated influencer marketing campaigns to enhance brand awareness and product reach; supported the promotion of skincare and cosmetic products across Nepal for the company's sister brand; developed and managed carousel ad campaigns to promote new product launches and drive online sales; collaborated with cross-functional teams to execute marketing strategies and optimize campaign performance.
Digital Marketing Officer at Mentor Institute Educational Consultancy
August 1, 2023 - September 1, 2024
Managed Meta Ads campaigns to generate student leads and increase brand awareness; created educational and promotional video content for digital marketing campaigns; managed social media content related to universities, scholarships, visa updates, and student success stories; updated website content and published SEO-friendly blog articles; wrote ad copy, social media captions, and landing page content; promoted seminars, webinars, education fairs, and university events through digital channels.
Digital marketing & SEO at Cherie Digital Tech
February 1, 2022 - August 1, 2023
Managed on-page and off-page SEO, including technical optimization, keyword research, and link building; wrote SEO-optimized blog content to improve search rankings and organic traffic; conducted competitor analysis, keyword tracking, and reporting using Ahrefs and SEMrush; delivered SEO services for multiple client websites and executed Meta Ads campaigns for product promotion and lead generation.
Social Media Manager at Realm Info Tech Pvt Ltd
January 1, 2021 - January 1, 2022
Managed Facebook and Instagram pages, including content scheduling, posting, and audience engagement; designed social media creatives and promotional materials using Canva and Photoshop; maintained multiple company social media accounts and ensured timely content publication; coordinated with internal teams to support marketing activities and communication.

Education

Higher Secondary at Prime College
January 1, 2014 - January 1, 2016
Bachelor of Information Technology at Aryan School of Engineering
January 1, 2016 - January 1, 2020

Qualifications

Digital Marketing Training (90 hours)
January 1, 2022 - June 1, 2026
Youth Ambassador – Microsoft Innovation Centre (MIC) Nepal
January 1, 2018 - January 1, 2019
Empowering Women in Geospatial IT – ICIMOD
January 1, 2018 - January 1, 2018
Cultural Heritage Video Mapping Training – Alleyways Korea / MIC Nepal
January 1, 2018 - January 1, 2018

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail