I’m Sarah Jalloul, a creative and results-driven Social Media Manager and Film Director with a strong background in film production, cinematography, and digital marketing. I lead multidisciplinary teams, manage high-profile clients in the UAE, KSA, and UK, and craft data-driven social media strategies aligned with business goals. I’m passionate about brand storytelling, campaign ideation, and content leadership, and I serve as the main liaison between clients, paid media, development and production teams. I thrive in fast-paced agency and corporate environments, delivering measurable growth while maintaining an artistic vision. I’m always eager to collaborate, learn, and elevate brands through compelling visuals and strategic storytelling.

Sarah Jalloul

I’m Sarah Jalloul, a creative and results-driven Social Media Manager and Film Director with a strong background in film production, cinematography, and digital marketing. I lead multidisciplinary teams, manage high-profile clients in the UAE, KSA, and UK, and craft data-driven social media strategies aligned with business goals. I’m passionate about brand storytelling, campaign ideation, and content leadership, and I serve as the main liaison between clients, paid media, development and production teams. I thrive in fast-paced agency and corporate environments, delivering measurable growth while maintaining an artistic vision. I’m always eager to collaborate, learn, and elevate brands through compelling visuals and strategic storytelling.

Available to hire

I’m Sarah Jalloul, a creative and results-driven Social Media Manager and Film Director with a strong background in film production, cinematography, and digital marketing. I lead multidisciplinary teams, manage high-profile clients in the UAE, KSA, and UK, and craft data-driven social media strategies aligned with business goals. I’m passionate about brand storytelling, campaign ideation, and content leadership, and I serve as the main liaison between clients, paid media, development and production teams.

I thrive in fast-paced agency and corporate environments, delivering measurable growth while maintaining an artistic vision. I’m always eager to collaborate, learn, and elevate brands through compelling visuals and strategic storytelling.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
English
Advanced
French
Advanced

Work Experience

Senior account manager | Social media manager at E-Direct Digital Marketing Management LLC (M2 – sister company to Micro2 UK)
April 1, 2025 - Present
Lead and manage major regional social accounts across UAE, KSA, and UK, acting as the primary point of contact between clients and internal teams. Supervise a multinational team of designers, videographers, and editors, ensuring consistent quality and brand alignment. Oversee end-to-end onboarding, strategy development, content planning, and execution. Develop and execute comprehensive social media strategies aligned with client goals and KPIs, coordinating with paid ads, development, and production teams to ensure seamless campaign delivery. Drive creative leadership by conceptualizing campaign ideas, content pillars, and storytelling approaches while leveraging a cinematography background. Conduct regular client meetings, presentations, and performance reviews to maintain transparency and long-term partnerships.
Social Media Manager - Marketing Executive at Carlton & Co. Real Estate - Dubai, UAE
May 1, 2023 - April 30, 2025
Strategized and managed dynamic social media campaigns across platforms, achieving measurable growth in engagement and leads. Conceptualized, directed, and produced impactful visual content tailored to market needs and brand identity. Conducted in-depth market analysis to implement precise marketing strategies and optimize brand positioning. Designed and executed data-driven digital marketing campaigns to enhance brand visibility and generate leads. Monitored performance metrics and prepared detailed reports to evaluate campaign effectiveness, leveraging analytics to refine strategies.
Videographer, Photographer at Tips and Toes Head Office – Dubai, UAE
August 1, 2022 - April 30, 2023
Led video and photo productions showcasing the brand’s luxurious offerings and driving customer engagement. Directed professional shoots with models, creating an extensive media library for promotional campaigns. Designed and executed creative concepts in partnership with marketing teams, delivering monthly campaigns across platforms.
Videographer, Graphic Designer at ANZ Image Group – Social Media Agency, Beirut, Lebanon
February 1, 2020 - August 31, 2022
Designed visually compelling graphics and videos for digital marketing campaigns. Delivered seamless narratives through skilled video editing, enhancing audience appeal and client satisfaction through timely delivery.
Videographer, Video Editor at KinobeY Film Production – Beirut, Lebanon
January 1, 2021 - November 30, 2021
Organized, prepared, and created project identities with mood boards. Reviewed scripts and planned a creative, unique vision; edited videos from scratch in collaboration with the director and client needs. Improved videos through creative planning, shooting, and post-production editing.
TV Program Editor at Mass Media Production – Beirut, Lebanon
January 1, 2019 - December 31, 2020
Hired as a creative video editor with 4 years of experience across editing styles and tight TV broadcast deadlines (3 episodes per day). Advanced use of Adobe Premiere for multi-camera setups, audio mixing, graphics, and color grading.
Director, Film Editor, Trainer at KN+ Film Production – Beirut, Lebanon
March 1, 2019 - December 31, 2020
Directed, filmed, and edited short movies, social media videos, and commercials. Managed tight editing timelines and mentored youth in photography, videography, editing, and directing.
Senior Account Manager | Social Media Manager at E-Direct Digital Marketing Management LLC (M2 - Micro2 UK)
April 1, 2025 - Present
Lead and manage major regional social accounts across UAE, KSA, and UK, serving as the primary point of contact between clients and internal teams. Supervise a multinational team of designers, videographers, and editors to ensure consistent quality and brand alignment. Oversee end-to-end onboarding, including discovery, strategy development, content planning, and execution. Develop and execute comprehensive social media strategies aligned with client goals, KPIs, and market trends. Coordinate closely with paid ads, development, and production teams to ensure seamless campaign delivery. Drive creative leadership by conceptualizing campaign ideas, content pillars, and storytelling approaches, leveraging a strong cinematography background. Conduct regular client meetings, presentations, and performance reviews to foster transparency and long-term partnerships.
Social Media Manager - Marketing Executive at Carlton & Co. Real Estate - Dubai
May 1, 2023 - April 1, 2025
Strategized and managed dynamic social media campaigns across platforms, achieving measurable growth in engagement and leads. Conceptualized, directed, and produced impactful visual content tailored to market needs and brand identity. Conducted in-depth market analysis to implement precise marketing strategies and optimize brand positioning. Designed and executed data-driven digital marketing campaigns to enhance brand visibility and generate leads. Monitored and analyzed performance metrics and prepared detailed reports to evaluate campaign effectiveness. Leveraged insights from analytics to refine strategies, ensuring continuous improvement and alignment with business goals. Collaborated with cross-functional teams to align creative direction with broader marketing and sales objectives.
Videographer, Photographer at Tips and Toes Head Office
August 1, 2022 - April 1, 2023
Led video and photo productions, showcasing the brand’s luxurious offerings and driving customer engagement. Directed professional shoots with models, creating an extensive media library for promotional campaigns. Designed and executed creative concepts in partnership with marketing teams, delivering monthly campaigns across platforms.
Videographer, Graphic Designer at ANZ Image Group - Social Media Agency
February 1, 2020 - August 1, 2022
Designed visually compelling graphics and videos for digital marketing campaigns. Delivered seamless narratives through skillful video editing, enhancing audience appeal. Strengthened client satisfaction through innovation and timely delivery of projects.
Videographer, Video Editor at Kinobe y Film Production
January 1, 2021 - November 1, 2021
Organized, prepared, and created an identity for each project with mood boards. Reviewed scripts and planned for a creative, unique vision, editing videos from scratch. Coordinated with the director’s vision and client needs. Improved videos with creative planning, shooting, and post-production editing.
TV Program Editor at Mass Media Production
January 1, 2019 - December 1, 2020
Hired as a creative video editor with 4 years of experience in different editing styles. Worked with tough deadlines for TV broadcasting, handling multiple episodes per day. Advanced use of Adobe Premiere: multi-camera, audio mixing, graphics, and coloring.
Director, Film Editor, Trainer at KN+ Film Production
March 1, 2019 - December 1, 2020
Directed, filmed and edited short movies, social media videos, and commercials. Managed editing in tight timelines with accuracy in collaboration with team members. Trained young people on photography, videography, editing and directing.

Education

BS in Film Studies & TV (Cinema & TV) at Lebanese University
January 11, 2030 - June 1, 2026
BS in Film Studies and TV (Cinema and TV) at Lebanese University, Faculty of Fine Arts & Architecture
January 11, 2030 - June 1, 2026

Qualifications

Adobe Creative Suite Mastery Workshops
January 1, 2017 - December 31, 2018
Commercial & Advertising Production
January 1, 2017 - December 31, 2018
Strategic Marketing for Digital Platforms
January 1, 2018 - December 31, 2019
Meta Social Media Marketing
January 1, 2024 - December 31, 2025
Adobe Creative Suite Mastery Workshop
January 1, 2017 - January 1, 2018
Commercial & Advertising Production
January 1, 2017 - January 1, 2018
Strategic Marketing for Digital Platforms
January 1, 2018 - January 1, 2019
META Social Media Marketing
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet