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Hello! I’m Ivan Heinrich Pacleb, a Marketing Manager with 8+ years of experience driving brand growth, lead generation, and content strategy across digital channels. I’ve delivered impressive results including a 29,000% YouTube channel growth and a 300% increase in website engagement through SEO, short-form video production, and data-driven campaign management. I’m proficient in Meta Ads, Google Analytics, GoHighLevel, Mailchimp, Adobe Creative Suite, and DaVinci Resolve. I love building cohesive brand identities and go-to-market strategies, developing compelling content calendars, and turning data into actionable campaigns. My approach blends branding, performance marketing, and storytelling to deliver measurable results and sustained growth for brands.…Hello! I’m Ivan Heinrich Pacleb, a Marketing Manager with 8+ years of experience driving brand growth, lead generation, and content strategy across digital channels. I’ve delivered impressive results including a 29,000% YouTube channel growth and a 300% increase in website engagement through SEO, short-form video production, and data-driven campaign management. I’m proficient in Meta Ads, Google Analytics, GoHighLevel, Mailchimp, Adobe Creative Suite, and DaVinci Resolve. I love building cohesive brand identities and go-to-market strategies, developing compelling content calendars, and turning data into actionable campaigns. My approach blends branding, performance marketing, and storytelling to deliver measurable results and sustained growth for brands.

Ivan Heinrich P. Pacleb

Brand Designer, Marketing Strategist, Content Strategist, +2

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Hello! I’m Ivan Heinrich Pacleb, a Marketing Manager with 8+ years of experience driving brand growth, lead generation, and content strategy across digital channels. I’ve delivered impressive results including a 29,000% YouTube channel growth and a 300% increase in website engagement through SEO, short-form video production, and data-driven campaign management. I’m proficient in Meta Ads, Google Analytics, GoHighLevel, Mailchimp, Adobe Creative Suite, and DaVinci Resolve. I love building cohesive brand identities and go-to-market strategies, developing compelling content calendars, and turning data into actionable campaigns. My approach blends branding, performance marketing, and storytelling to deliver measurable results and sustained growth for brands.…Hello! I’m Ivan Heinrich Pacleb, a Marketing Manager with 8+ years of experience driving brand growth, lead generation, and content strategy across digital channels. I’ve delivered impressive results including a 29,000% YouTube channel growth and a 300% increase in website engagement through SEO, short-form video production, and data-driven campaign management. I’m proficient in Meta Ads, Google Analytics, GoHighLevel, Mailchimp, Adobe Creative Suite, and DaVinci Resolve. I love building cohesive brand identities and go-to-market strategies, developing compelling content calendars, and turning data into actionable campaigns. My approach blends branding, performance marketing, and storytelling to deliver measurable results and sustained growth for brands.

Available to hire

Hello! I’m Ivan Heinrich Pacleb, a Marketing Manager with 8+ years of experience driving brand growth, lead generation, and content strategy across digital channels. I’ve delivered impressive results including a 29,000% YouTube channel growth and a 300% increase in website engagement through SEO, short-form video production, and data-driven campaign management. I’m proficient in Meta Ads, Google Analytics, GoHighLevel, Mailchimp, Adobe Creative Suite, and DaVinci Resolve.

I love building cohesive brand identities and go-to-market strategies, developing compelling content calendars, and turning data into actionable campaigns. My approach blends branding, performance marketing, and storytelling to deliver measurable results and sustained growth for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Storage Ace

January 1, 2025 - Present

Generated a 130% increase in monthly sales revenue through full-funnel lead generation campaigns, targeted advertising, and GoHighLevel CRM automation. Ran continuous A/B tests on ad creative, video hooks, and thumbnail variations to optimize content and audience retention. Built and executed full-funnel lead generation campaigns using social media outreach, email marketing, targeted advertising, and CRM automation, consistently converting audiences into qualified leads and improving overall marketing ROI. Monitored KPIs including audience retention, engagement, website traffic, and subscriber growth to optimize content and strategy. Produced high-retention short-form video content (Reels, YouTube Shorts) with strong hooks, and developed a complete content calendar and branded assets to ensure cross-channel consistency. Led the creation of Storage Ace's brand guidelines and go-to-market strategy, strengthening market positioning across digital channels. Drove a 300% increase in website

Marketing Manager at Storage Nerds

January 1, 2018 - January 1, 2025

Scaled Storage Nerds' YouTube channel by 29,000% in video views and subscribers through video SEO, analytics-driven content strategy, and high-retention short-form video production (Reels, YouTube Shorts, TikTok-style). Directed end-to-end digital marketing campaigns with budgets up to $15K, managing strategy, content production, and performance tracking using Google Analytics, YouTube Analytics, and Meta Analytics, generating approximately $100K in ROI. Conducted A/B testing on video hooks, thumbnails, and messaging strategies to improve retention and engagement. Drove a 500% increase in website engagement via data-driven marketing across channels. Built email marketing campaigns and lead nurturing workflows using Mailchimp. Boosted local search visibility and inquiries with Google My Business optimization, on-page SEO, keyword research, and content planning. Scaled social media presence from 500 to 15,000 followers and achieved 70,000+ page engagements, 50,000+ shares, and 100,000+ i

Graphic Designer/ Marketing at OKTO Group of Companies

January 1, 2017 - January 1, 2023

Built brand identity systems from scratch, establishing consistent visual language and messaging across all marketing channels. Developed and executed marketing strategies targeting audience growth, brand visibility, and business development. Conducted market trend and competitor analysis to surface strategic opportunities and sharpen campaign performance. Managed multi-platform social media marketing efforts, driving sustained audience growth and engagement. Created a full range of graphic assets for social media and print campaigns, ensuring brand communication stayed sharp and on-message across every touchpoint. Positioned products to the right target audiences through integrated branding, messaging, and go-to-market strategy.

Graphic Designer at AUDIO NEXT, LLC

January 1, 2019 - January 1, 2019

Designed and delivered a full suite of brand materials including website graphics, game background art, and social visuals for digital and print marketing campaigns.