Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lin Nea Wallin, a performance marketing professional specializing in Google Ads and data-driven growth. I collaborate with marketing agencies and business owners to optimize campaigns, structure accounts, and translate business goals into measurable digital strategies. With a background in sales, I understand customer behavior and conversion dynamics, which I apply to identify growth opportunities, improve efficiency, and drive ROI across mid-market and enterprise accounts. I thrive in fast-paced environments and enjoy turning insights into action.…Hi, I’m Lin Nea Wallin, a performance marketing professional specializing in Google Ads and data-driven growth. I collaborate with marketing agencies and business owners to optimize campaigns, structure accounts, and translate business goals into measurable digital strategies. With a background in sales, I understand customer behavior and conversion dynamics, which I apply to identify growth opportunities, improve efficiency, and drive ROI across mid-market and enterprise accounts. I thrive in fast-paced environments and enjoy turning insights into action.

Lin Nea Wallin

Performance Marketer, Growth Marketer, Marketing Strategist, +2





Hi, I’m Lin Nea Wallin, a performance marketing professional specializing in Google Ads and data-driven growth. I collaborate with marketing agencies and business owners to optimize campaigns, structure accounts, and translate business goals into measurable digital strategies. With a background in sales, I understand customer behavior and conversion dynamics, which I apply to identify growth opportunities, improve efficiency, and drive ROI across mid-market and enterprise accounts. I thrive in fast-paced environments and enjoy turning insights into action.…Hi, I’m Lin Nea Wallin, a performance marketing professional specializing in Google Ads and data-driven growth. I collaborate with marketing agencies and business owners to optimize campaigns, structure accounts, and translate business goals into measurable digital strategies. With a background in sales, I understand customer behavior and conversion dynamics, which I apply to identify growth opportunities, improve efficiency, and drive ROI across mid-market and enterprise accounts. I thrive in fast-paced environments and enjoy turning insights into action.

Available to hire

Hi, I’m Lin Nea Wallin, a performance marketing professional specializing in Google Ads and data-driven growth. I collaborate with marketing agencies and business owners to optimize campaigns, structure accounts, and translate business goals into measurable digital strategies.

With a background in sales, I understand customer behavior and conversion dynamics, which I apply to identify growth opportunities, improve efficiency, and drive ROI across mid-market and enterprise accounts. I thrive in fast-paced environments and enjoy turning insights into action.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Swedish

Fluent

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Digital Marketing Consultant at Autodesk

November 1, 2024 - Present

Generated and qualified inbound and outbound leads, contributing to pipeline growth across mid-market and enterprise segments. Engaged prospects to uncover business needs, challenges, and decision drivers—informing more effective targeting and messaging strategies. Collaborated with marketing and sales teams to improve lead quality and conversion rates across the funnel. Identified common objections and customer insights, helping refine value propositions and campaign messaging. Consistently met or exceeded activity and pipeline generation targets in a high-performance environment.

Digital Marketing Strategist for Google at Google (Teleperformance vendor)

November 1, 2022 - October 31, 2024

Managed and optimized 100+ Google Ads accounts per quarter across multiple industries. Advised agencies and business owners on campaign structure, keyword strategy, bidding, and budget allocation. Supported campaigns with a monthly ad spend exceeding €50K–€100K+. Identified and implemented optimizations that improved conversion rates and overall campaign performance by approximately 10–30%. Analyzed account performance and provided data-driven recommendations to improve ROI, ROAS, and CPA.

Business Development Representative at Hewlett Packard Enterprise

June 1, 2021 - November 1, 2022

Drove outbound business development initiatives, identifying and engaging potential clients across target markets. Analyzed customer behavior and market trends to refine outreach strategies and improve engagement. Contributed to go-to-market efforts by testing messaging, positioning, and value propositions. Worked cross-functionally to align sales activities with broader marketing and business objectives. Built a strong understanding of customer acquisition funnels, lead qualification, and conversion drivers.

Customer Service, Technical Support and Sales Representative at Telia

July 1, 2018 - May 31, 2021

Sales and customer service representative providing front-line support and sales assistance, handling inquiries, resolving issues, and cross-selling products and services to customers.

Digital Marketing Strategist for Google at Google (via Teleperformance)

November 1, 2022 - October 1, 2024

Managed and optimized 100+ Google Ads accounts per quarter across multiple industries; advised agencies and business owners on campaign structure, keyword strategy, bidding, and budget allocation; supported campaigns with monthly ad spend of €50K–€100K+; identified optimizations that improved conversion rates and overall campaign performance by ~10–30%; analyzed account performance and provided data-driven recommendations to improve ROI, ROAS, and CPA.