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I’m Nada Eltoumy, a branding and production professional with a track record in luxury hospitality and entertainment. I lead end-to-end brand concepts, visual identities, and multi-brand campaigns, balancing creative direction with practical production and budget management to deliver polished experiences that resonate with audiences. Over the past decade, I’ve steered sponsorship activations, built consolidated brand asset libraries, and collaborated with international clients to deliver high-impact experiences at major events and festivals. I thrive in fast-paced environments, excel at aligning brand vision with tangible guest experiences, and am passionate about turning creative ideas into measurable outcomes for brands in the hospitality and entertainment spaces.…I’m Nada Eltoumy, a branding and production professional with a track record in luxury hospitality and entertainment. I lead end-to-end brand concepts, visual identities, and multi-brand campaigns, balancing creative direction with practical production and budget management to deliver polished experiences that resonate with audiences. Over the past decade, I’ve steered sponsorship activations, built consolidated brand asset libraries, and collaborated with international clients to deliver high-impact experiences at major events and festivals. I thrive in fast-paced environments, excel at aligning brand vision with tangible guest experiences, and am passionate about turning creative ideas into measurable outcomes for brands in the hospitality and entertainment spaces.

Nada Eltoumy

Creative Director, Graphic Designer, Art Director, +2

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I’m Nada Eltoumy, a branding and production professional with a track record in luxury hospitality and entertainment. I lead end-to-end brand concepts, visual identities, and multi-brand campaigns, balancing creative direction with practical production and budget management to deliver polished experiences that resonate with audiences. Over the past decade, I’ve steered sponsorship activations, built consolidated brand asset libraries, and collaborated with international clients to deliver high-impact experiences at major events and festivals. I thrive in fast-paced environments, excel at aligning brand vision with tangible guest experiences, and am passionate about turning creative ideas into measurable outcomes for brands in the hospitality and entertainment spaces.…I’m Nada Eltoumy, a branding and production professional with a track record in luxury hospitality and entertainment. I lead end-to-end brand concepts, visual identities, and multi-brand campaigns, balancing creative direction with practical production and budget management to deliver polished experiences that resonate with audiences. Over the past decade, I’ve steered sponsorship activations, built consolidated brand asset libraries, and collaborated with international clients to deliver high-impact experiences at major events and festivals. I thrive in fast-paced environments, excel at aligning brand vision with tangible guest experiences, and am passionate about turning creative ideas into measurable outcomes for brands in the hospitality and entertainment spaces.

Available to hire

I’m Nada Eltoumy, a branding and production professional with a track record in luxury hospitality and entertainment. I lead end-to-end brand concepts, visual identities, and multi-brand campaigns, balancing creative direction with practical production and budget management to deliver polished experiences that resonate with audiences.

Over the past decade, I’ve steered sponsorship activations, built consolidated brand asset libraries, and collaborated with international clients to deliver high-impact experiences at major events and festivals. I thrive in fast-paced environments, excel at aligning brand vision with tangible guest experiences, and am passionate about turning creative ideas into measurable outcomes for brands in the hospitality and entertainment spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Beginner

German

Beginner

Work Experience

Creative Manager – Business Development & Communications at Lux Brand Studio

January 1, 2023 - December 31, 2025

Led end-to-end creative direction for luxury hospitality and entertainment brands, spearheaded 7+ corporate sponsorship deals, negotiated multi-year contracts, and managed a cross-functional team of 15 designers. Built and expanded a consolidated brand asset library, driving partnerships across FMCG, telecom, banking and lifestyle brands. Delivered on-site guest experiences and event visuals, overseeing production workflows to ensure timely delivery and cost efficiency. Achieved a 30–40% uplift in brand recall through experiential campaigns and refined vendor networks to optimize outcomes.

Art Director / Production Manager at Lux Brand Studio

January 1, 2022 - January 1, 2023

Initiated and delivered 5 mega-branding projects from concept to final execution, covering identity, visual strategy and marketing rollouts. Coordinated with 6 specialized vendors and oversaw a 3,000+ attendee program, ensuring cohesive brand experiences across print and digital channels. Led on-site guest experiences and brand rollouts, while maintaining strict budgets and timelines.

Production Manager at Lux Brand Studio

January 1, 2020 - January 1, 2022

Oversaw branding across 10+ concurrent activations annually, personally managing relationships with 4 core suppliers. Administered mobile production budgets of approximately $3,800 USD per mega project across 6 major product lines, enforcing cost controls without compromising creative quality. Implemented end-to-end content strategies, including photoshoots and digital content workflows, and ensured on-time delivery across all engagements.

Studio Manager at Lux Brand Studio

January 1, 2018 - January 1, 2020

Promoted to Studio Manager within 2 years for consistent performance; directed daily studio operations and led a team of 4 designers. Expanded branding work across 5+ concurrent client accounts, overseeing in-house photography and digital content workflows and coordinating print and digital deliverables with external vendors.

Graphic Designer at IE Business School / Independent Studio (Brand Projects)

January 1, 2016 - January 1, 2018

Styled and produced full brand identity systems for hospitality and entertainment clients, including logos, typography, color palettes and brand guidelines. Designed high-volume marketing collateral such as event programs, posters, brochures, and digital assets; collaborated with creative and production teams to translate briefs into polished outputs.