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I'm Toyinsola Lydia Adebayo, a WordPress developer specialising in Gutenberg, WooCommerce, and conversion-optimised experiences. I build scalable websites and e-commerce platforms, with a focus on reusable component systems, performance, and user-centric design. I currently maintain Funded Trading Plus and am helping transition to a modern front-end architecture while ensuring stability and reliability. I collaborate with marketing and product teams to translate briefs into fast, consistent delivery; I design landing pages that convert, ship reusable Gutenberg components to accelerate releases, and continuously test the experience to improve outcomes.…I'm Toyinsola Lydia Adebayo, a WordPress developer specialising in Gutenberg, WooCommerce, and conversion-optimised experiences. I build scalable websites and e-commerce platforms, with a focus on reusable component systems, performance, and user-centric design. I currently maintain Funded Trading Plus and am helping transition to a modern front-end architecture while ensuring stability and reliability. I collaborate with marketing and product teams to translate briefs into fast, consistent delivery; I design landing pages that convert, ship reusable Gutenberg components to accelerate releases, and continuously test the experience to improve outcomes.

Toyinsola Lydia Adebayo

Web Developer, Front-End Developer, Full Stack Developer, +2

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I'm Toyinsola Lydia Adebayo, a WordPress developer specialising in Gutenberg, WooCommerce, and conversion-optimised experiences. I build scalable websites and e-commerce platforms, with a focus on reusable component systems, performance, and user-centric design. I currently maintain Funded Trading Plus and am helping transition to a modern front-end architecture while ensuring stability and reliability. I collaborate with marketing and product teams to translate briefs into fast, consistent delivery; I design landing pages that convert, ship reusable Gutenberg components to accelerate releases, and continuously test the experience to improve outcomes.…I'm Toyinsola Lydia Adebayo, a WordPress developer specialising in Gutenberg, WooCommerce, and conversion-optimised experiences. I build scalable websites and e-commerce platforms, with a focus on reusable component systems, performance, and user-centric design. I currently maintain Funded Trading Plus and am helping transition to a modern front-end architecture while ensuring stability and reliability. I collaborate with marketing and product teams to translate briefs into fast, consistent delivery; I design landing pages that convert, ship reusable Gutenberg components to accelerate releases, and continuously test the experience to improve outcomes.

Available to hire

I’m Toyinsola Lydia Adebayo, a WordPress developer specialising in Gutenberg, WooCommerce, and conversion-optimised experiences. I build scalable websites and e-commerce platforms, with a focus on reusable component systems, performance, and user-centric design. I currently maintain Funded Trading Plus and am helping transition to a modern front-end architecture while ensuring stability and reliability.

I collaborate with marketing and product teams to translate briefs into fast, consistent delivery; I design landing pages that convert, ship reusable Gutenberg components to accelerate releases, and continuously test the experience to improve outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Developer at Funded Trading Plus

January 1, 2025 - Present

Supported the transition to a modern front-end architecture while maintaining WordPress stability and performance. Improved site stability by ~30% through careful plugin updates and conflict resolution. Reduced regression issues by ~40% by implementing automated Playwright tests. Cut landing page deployment time by ~25% by building and reusing Gutenberg components. Translated marketing briefs into reusable Figma UI components for faster, consistent delivery. Built global styles and reusable components to scale design across the platform. Improved checkout UX and frontend performance, contributing to higher conversion efficiency. Resolved performance issues and plugin errors, improving reliability. Supported migration efforts by contributing to frontend consistency and component development. Collaborated with marketing and product teams to deliver high-impact features.

Freelance Web Designer & Developer at Big Pie Creative

May 1, 2024 - December 31, 2024

Delivered user-friendly WordPress and WooCommerce sites that drove a 30% lift in sales and a 25% boost in customer engagement. Designed and optimised experiences using Figma and Photoshop, achieving a 25% increase in conversion rates. Boosted site functionality and engagement by 20% through custom WordPress themes, plugins, and front-end development.

E-commerce Web Designer/Developer at Chert Group

January 1, 2020 - May 31, 2021

Revamped company websites using WordPress and Adobe Commerce, resulting in a 25% improvement in site engagement. Implemented SEO and growth strategies that boosted organic traffic by 35% and customer acquisitions by 22%. Asset development created engaging e-commerce pages that significantly increased sales and user interaction.

Online Customer Experience Manager at Chert Group

January 1, 2021 - March 31, 2023

Led a successful website redesign, delivering a 30% increase in sales and an improved user experience. Leveraged data-driven insights from Google Analytics and HubSpot to enhance user retention by 35%. Managed marketing campaigns with a N500K budget, driving a 20% increase in website traffic and a 30% uplift in brand recognition.

Graphics Web Designer at Chert Group

January 1, 2017 - April 1, 2021

Designed banners for websites and Google ads, increasing engagement and click-through rates by 25%. Built high-performing landing pages for webinars and product launches, contributing to a 20–30% uplift in client leads. Led a brand identity revamp, strengthening corporate identity and market positioning.