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I am a Digital Marketing Manager with 8+ years of experience in web and mobile acquisition, where structured measurement and experimentation have always been at the core of my work. I specialize in translating complex marketing metrics into actionable recommendations, operating comfortably across both strategic and tactical initiatives, and communicating clearly with stakeholders at all levels. With hands-on experience running large-scale promotions, I focus on continuously optimizing for ROI / CAC / LTV. I am authorized to work in the U.S. with an L-2 visa.…I am a Digital Marketing Manager with 8+ years of experience in web and mobile acquisition, where structured measurement and experimentation have always been at the core of my work. I specialize in translating complex marketing metrics into actionable recommendations, operating comfortably across both strategic and tactical initiatives, and communicating clearly with stakeholders at all levels. With hands-on experience running large-scale promotions, I focus on continuously optimizing for ROI / CAC / LTV. I am authorized to work in the U.S. with an L-2 visa.

Natalia Makhotina

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a Digital Marketing Manager with 8+ years of experience in web and mobile acquisition, where structured measurement and experimentation have always been at the core of my work. I specialize in translating complex marketing metrics into actionable recommendations, operating comfortably across both strategic and tactical initiatives, and communicating clearly with stakeholders at all levels. With hands-on experience running large-scale promotions, I focus on continuously optimizing for ROI / CAC / LTV. I am authorized to work in the U.S. with an L-2 visa.…I am a Digital Marketing Manager with 8+ years of experience in web and mobile acquisition, where structured measurement and experimentation have always been at the core of my work. I specialize in translating complex marketing metrics into actionable recommendations, operating comfortably across both strategic and tactical initiatives, and communicating clearly with stakeholders at all levels. With hands-on experience running large-scale promotions, I focus on continuously optimizing for ROI / CAC / LTV. I am authorized to work in the U.S. with an L-2 visa.

Available to hire

I am a Digital Marketing Manager with 8+ years of experience in web and mobile acquisition, where structured measurement and experimentation have always been at the core of my work.

I specialize in translating complex marketing metrics into actionable recommendations, operating comfortably across both strategic and tactical initiatives, and communicating clearly with stakeholders at all levels. With hands-on experience running large-scale promotions, I focus on continuously optimizing for ROI / CAC / LTV. I am authorized to work in the U.S. with an L-2 visa.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at Dentsu Aegis Group

October 1, 2017 - September 1, 2019

Managed a hyper-localized GTM campaign for Philips’ new product line launch, generating a 164% sales increase in targeted regions and achieving a 52% decrease in ThruPlay cost. Designed and executed an Adobe Target A/B test to evaluate CTA messaging on Philips product pages, identifying the top-performing option and driving a 35% increase in conversion rate, scaled across markets. Owned media planning and optimization strategy for Philips and Kellogg’s. Partnered with Meta and Google to test the latest programmatic and social ad formats and best practices, delivering a 20-30% average ROAS uplift.

Senior Account Manager at Dentsu Aegis Group

September 1, 2019 - November 1, 2022

Coordinated clean room-based measurement for Nespresso to evaluate the business impact of upper-funnel video investments. Quantified a 12% incremental lift in e-commerce revenue and applied the study insights to improve CPA by 15%. Identified fraudulent traffic, enforced stricter placement controls and MOAT monitoring, resulting in a 17-20% reduction in low-quality inventory and a 15% lift in viewability. Developed a campaign for a telecom company’s ecosystem expansion, driving +50% app downloads and +40% brand mentions. Led performance analysis (100M+ views) and optimized audience segments, boosting conversions by 15%.

Mobile Performance Manager at Dentsu Aegis Group

November 1, 2022 - June 1, 2025

Achieved a 4.3x YoY increase in mobile app installs for a retail brand and grew monthly active users 2.5x YoY by optimizing campaigns across Google Ads, Facebook Ads, DV360, TikTok Ads and Apple Search Ads. Implemented an enhanced retargeting strategy leveraging audience segmentation and ML, driving a 2.5x lift in re-engagement and a 5x increase in re-activation.

Junior Media Planning Specialist at BBDO Moscow

December 1, 2016 - October 1, 2017

Supported media planning activities for client campaigns and contributed to performance tracking and optimization.