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I am Apar Gaur, a digital marketing and data analytics professional with 11 years of global experience across IT & SaaS brands, financial institutions, international digital marketing agencies, and PR firms. I specialize in Digital Marketing Strategies, Advanced Data Analytics, and Social Media, designing and optimizing content and campaigns that align with a brand’s CTAs while delivering measurable ROI. I am entrepreneurial and outcomes-driven, with a track record of leading GTM initiatives, ABM campaigns, and product launches. I thrive in cross-functional teams, leveraging analytics to inform strategy, boost ROAS, and create memorable customer experiences across the digital journey.…I am Apar Gaur, a digital marketing and data analytics professional with 11 years of global experience across IT & SaaS brands, financial institutions, international digital marketing agencies, and PR firms. I specialize in Digital Marketing Strategies, Advanced Data Analytics, and Social Media, designing and optimizing content and campaigns that align with a brand’s CTAs while delivering measurable ROI. I am entrepreneurial and outcomes-driven, with a track record of leading GTM initiatives, ABM campaigns, and product launches. I thrive in cross-functional teams, leveraging analytics to inform strategy, boost ROAS, and create memorable customer experiences across the digital journey.

Apar Gaur

Marketing Strategist, Growth Marketer, Marketing Analyst, +2

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I am Apar Gaur, a digital marketing and data analytics professional with 11 years of global experience across IT & SaaS brands, financial institutions, international digital marketing agencies, and PR firms. I specialize in Digital Marketing Strategies, Advanced Data Analytics, and Social Media, designing and optimizing content and campaigns that align with a brand’s CTAs while delivering measurable ROI. I am entrepreneurial and outcomes-driven, with a track record of leading GTM initiatives, ABM campaigns, and product launches. I thrive in cross-functional teams, leveraging analytics to inform strategy, boost ROAS, and create memorable customer experiences across the digital journey.…I am Apar Gaur, a digital marketing and data analytics professional with 11 years of global experience across IT & SaaS brands, financial institutions, international digital marketing agencies, and PR firms. I specialize in Digital Marketing Strategies, Advanced Data Analytics, and Social Media, designing and optimizing content and campaigns that align with a brand’s CTAs while delivering measurable ROI. I am entrepreneurial and outcomes-driven, with a track record of leading GTM initiatives, ABM campaigns, and product launches. I thrive in cross-functional teams, leveraging analytics to inform strategy, boost ROAS, and create memorable customer experiences across the digital journey.

Available to hire

I am Apar Gaur, a digital marketing and data analytics professional with 11 years of global experience across IT & SaaS brands, financial institutions, international digital marketing agencies, and PR firms. I specialize in Digital Marketing Strategies, Advanced Data Analytics, and Social Media, designing and optimizing content and campaigns that align with a brand’s CTAs while delivering measurable ROI.
I am entrepreneurial and outcomes-driven, with a track record of leading GTM initiatives, ABM campaigns, and product launches. I thrive in cross-functional teams, leveraging analytics to inform strategy, boost ROAS, and create memorable customer experiences across the digital journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at VelocityEHS

January 1, 2021 - December 31, 2024

Led online Demand-Gen & Growth Marketing initiatives in the EHS/ESG SaaS space. Conceptualized and executed end-to-end ABM campaigns across Google, Bing, Gartner, LinkedIn, Twitter, and other platforms. Improved campaign ROIs and reduced CPL by 68.94% on Gartner and 66.53% on Google. Directed revenue-arbitrage initiatives to scale a 100M+ MQ/SA pipeline, performed digital audits, competitive landscaping, MVT & A/B testing, and oversaw agency partners for SEO/SEM excellence. Grew LinkedIn followers to 100K+ in 22 months. Integrated advanced data analytics to design strategic roadmaps, enhancing ROAS and conversions. Designed GA4 and Power BI dashboards for agile reporting. Leveraged Marketo and Salesforce to quantify robust MQL & SQL funnels and revenue pipelines. Drove GTM-led product launches and earned multiple performance awards.

Senior Digital Analyst at Sybyte Technologies Inc.

January 1, 2019 - December 31, 2021

Designed digital campaigns for clients to promote brands and products, performed SWOT analyses to boost reach and user engagement, and managed nascent digital marketing strategies. Optimized performance-based SEM and CRO, produced content across CMS platforms, and utilized Tableau for data visualization and insights to drive decision-making.

Business Operations Analyst at Accenture Solutions Pvt. Ltd. and Google Inc.

January 1, 2017 - December 31, 2017

Delivered interactive digital marketing strategies for Google client portfolios. Led AdWords campaigns with monthly budgets around USD 100,000, defined campaign structures, and stayed aligned with industry trends. Optimized performance on Google platforms and recognized as a top performer by the Google Search Team.

Marketing and Communications Assistant at Birmingham City University

January 1, 2016 - December 31, 2017

Optimized university social media to boost CTAs and website visits. Developed digital recommendations and social media strategies, conducted online presentations and webinars across US, Canada, Middle East, and Asia, and led a team of 5 during taster days and events. Served as International Student Ambassador among 30 candidates.

Relationship Manager - HNW Group at HDFC Bank Ltd.

January 1, 2014 - December 31, 2015

Acquired new clients and strengthened partnerships within the portfolio. Executed demand-gen campaigns per product marketing, delivering financial solutions to HNW customers and achieving 35% QoQ ROI improvements. Anticipated market shifts and adapted strategies accordingly.

Relationship Manager - Wealth Management Group at ICICI Bank Ltd.

January 1, 2013 - December 31, 2014

Delivered Wealth Management banking solutions to HNW clients. Crafted marketing strategies aligned to consumer behavior and planned corporate communications to extend reach. Contributed to branch performance, sales, investments, and penetration targets.

Senior Marketing Executive at PR-365

January 1, 2012 - December 31, 2013

Developed product-specific campaigns, created media plans and mood boards, and designed digital content to expand product reach. Led PR projects and media events for clients.

Associate - Marketing and Operations at Bigtree Entertainment Pvt. Ltd.

January 1, 2012 - Present

Identified market trends and developed media strategies that contributed to revenue growth. Managed partner marketing/promotions, trained new hires, and led events with a team of 7.