Available to hire
I am Heidi A. Travis, a versatile communications professional focused on translating complex ideas and policy into human-centered storytelling across email campaigns, websites, and digital content for mission-driven organizations.
Most recently I led communications at The Children’s Movement of Florida in Miami, building end-to-end campaigns, coordinating events and internships, and collaborating with leadership to boost engagement and fundraising. I’m passionate about clear storytelling, cross-functional collaboration, and creating resources that empower communities.
Experience Level
Expert
Expert
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Advanced
Work Experience
Communications Manager at The Children's Movement of Florida
January 1, 2024 - PresentDeveloped and executed strategic email campaigns for Give Miami Day in collaboration with leadership; engaged 1,800 supporters; contributed to raising $973,477 in a single-day fundraising effort. Executed end-to-end email campaigns with audience segmentation and performance tracking, increasing open rates from 6% to 40%. Produced 24 biweekly virtual events and state-wide flagship webinars from planning through live execution; coordinated timelines, registration pages, speakers, interpreters, technical crews, and follow-up communications; flagship events reached 300 attendees. Maintained website content, redesigned legacy pages, and created new CMS pages to improve clarity, accessibility, and engagement. Analyzed performance with Google Analytics and dashboards to refine targeting and messaging. Redesigned and managed the communications internship program with recruitment, onboarding, mentorship, and training materials. Provided professional voiceover for organizational video campaigns
Senior Associate, Outreach & Communications at The Children's Movement of Florida
January 1, 2023 - December 31, 2023Contributed to The Future Project by synthesizing focus group insights, collaborating on session messaging and framing materials, and developing the public launch page for Florida’s Early Learning Roadmap. Supported digital communications efforts including email campaigns, website updates, and promotion of state-wide virtual events. Planned and produced biweekly webinars, coordinating speaker(s) and registration logistics for live execution. Drafted and edited newsletters, stakeholder communications, and advocacy materials to support engagement initiatives. Contributed to performance tracking efforts using Google Analytics to inform content refinement.
Library Media Clerk at Escambia County School District
January 1, 2021 - December 31, 2021Supported library operations across public schools; provided instructional content for remote learning initiatives; assisted with collection development and content organization; documented internal processes to support library operations; supported a student media production studio, contributing to student projects and reinforcing foundational storytelling and production skills.
Public Relations/Children's Department at Pensacola Public Library
January 1, 2004 - December 31, 2004Created promotional materials for children's programs; wrote press releases; appeared on local news to promote library initiatives; developed reader advisory materials; managed recurring public programs.
Teaching Assistant at Escambia County School District
January 1, 2010 - December 31, 2010Supported English language learners and classroom activities; provided instructional support and translated documents as needed.
Education
Bachelor of Arts in English (Writing) at University of West Florida
January 11, 2030 - June 1, 2026Certificate in Technical Writing at University of West Florida
January 11, 2030 - June 1, 2026Qualifications
Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Beginner
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