Ruei Shah is an illustrator and surface designer with 7+ years of experience working across print, pattern, and illustrated storytelling. With a M.A. in Illustration from SCAD and a B.Des. in Visual Communication from Srishti Institute of Art, Design and Technology in Bangalore, her practice spans repeat pattern design, original artwork creation, book illustration, and brand building. She has worked in-house at Hobby Lobby's Paper Crafts division, founded Totocactus, her own India-inspired illustrated goods brand, and illustrated the Ira's Wild Chase children's book series. Her work has been recognized by the Society of Illustrators Los Angeles West 61 (2023), the International Design Awards Silver (2023), and the Enlit Kids Book Awards Best Book (2025). Whether she is designing a surface print, illustrating a story, or building a visual world from scratch, her work is rooted in cultural depth, craft, and a love of color.…Ruei Shah is an illustrator and surface designer with 7+ years of experience working across print, pattern, and illustrated storytelling. With a M.A. in Illustration from SCAD and a B.Des. in Visual Communication from Srishti Institute of Art, Design and Technology in Bangalore, her practice spans repeat pattern design, original artwork creation, book illustration, and brand building. She has worked in-house at Hobby Lobby's Paper Crafts division, founded Totocactus, her own India-inspired illustrated goods brand, and illustrated the Ira's Wild Chase children's book series. Her work has been recognized by the Society of Illustrators Los Angeles West 61 (2023), the International Design Awards Silver (2023), and the Enlit Kids Book Awards Best Book (2025). Whether she is designing a surface print, illustrating a story, or building a visual world from scratch, her work is rooted in cultural depth, craft, and a love of color.WWWW…