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Hi, I’m Divyaj Shah. I’m a Growth Marketing Specialist focused on data-driven optimization and audience strategy, with 4+ years driving growth across Google, Meta, and Amazon Ads. I help FMCG and e-commerce brands scale revenue, improve ROAS, and reduce CPL through precise targeting and thoughtful creative. I earned an NYU MS in Marketing with a focus on analytics, and I love turning complex data into clear, actionable plans that deliver measurable results. I thrive in fast-paced environments and enjoy collaborating across teams to design and execute campaigns that move metrics and build lasting customer relationships.…Hi, I’m Divyaj Shah. I’m a Growth Marketing Specialist focused on data-driven optimization and audience strategy, with 4+ years driving growth across Google, Meta, and Amazon Ads. I help FMCG and e-commerce brands scale revenue, improve ROAS, and reduce CPL through precise targeting and thoughtful creative. I earned an NYU MS in Marketing with a focus on analytics, and I love turning complex data into clear, actionable plans that deliver measurable results. I thrive in fast-paced environments and enjoy collaborating across teams to design and execute campaigns that move metrics and build lasting customer relationships.

Divyaj Shah

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I’m Divyaj Shah. I’m a Growth Marketing Specialist focused on data-driven optimization and audience strategy, with 4+ years driving growth across Google, Meta, and Amazon Ads. I help FMCG and e-commerce brands scale revenue, improve ROAS, and reduce CPL through precise targeting and thoughtful creative. I earned an NYU MS in Marketing with a focus on analytics, and I love turning complex data into clear, actionable plans that deliver measurable results. I thrive in fast-paced environments and enjoy collaborating across teams to design and execute campaigns that move metrics and build lasting customer relationships.…Hi, I’m Divyaj Shah. I’m a Growth Marketing Specialist focused on data-driven optimization and audience strategy, with 4+ years driving growth across Google, Meta, and Amazon Ads. I help FMCG and e-commerce brands scale revenue, improve ROAS, and reduce CPL through precise targeting and thoughtful creative. I earned an NYU MS in Marketing with a focus on analytics, and I love turning complex data into clear, actionable plans that deliver measurable results. I thrive in fast-paced environments and enjoy collaborating across teams to design and execute campaigns that move metrics and build lasting customer relationships.

Available to hire

Hi, I’m Divyaj Shah. I’m a Growth Marketing Specialist focused on data-driven optimization and audience strategy, with 4+ years driving growth across Google, Meta, and Amazon Ads. I help FMCG and e-commerce brands scale revenue, improve ROAS, and reduce CPL through precise targeting and thoughtful creative. I earned an NYU MS in Marketing with a focus on analytics, and I love turning complex data into clear, actionable plans that deliver measurable results.

I thrive in fast-paced environments and enjoy collaborating across teams to design and execute campaigns that move metrics and build lasting customer relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Paid Media Strategist at Jango Digital

October 1, 2024 - Present

Optimized audience segments on Google Ads, driving a 35% increase in traffic and a 20% boost in conversions for FMCG and clothing brand accounts. Designed integrated campaigns across Google, Meta, and Amazon, improving ROAS and reducing CPL. Leveraged data to optimize bidding and ASIN keyword strategies, lifting ROAS from 7x to 9x in four months.

Performance Marketing Specialist at With Clarity

September 1, 2022 - August 1, 2023

Managed paid media for high-end jewelry brands, improving lead quality by 30% and reducing CPL by 20% through refined targeting and daily analytics. Tested luxury audiences and optimized conversion tracking, lifting conversion rates by 20% and achieving 3.5x ROAS in four months. Reduced CPM by 15% and increased viewable impressions by 20% on Meta and Google through precise targeting and creative optimization.

Growth Marketing Analyst at Renaissance Global Ltd

November 1, 2020 - June 1, 2022

Leveraged advanced targeting and bidding strategies on Google and Meta, optimizing campaigns for key performance metrics and consistently improving client results by 10–15%.