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I'm a Marketing & Content professional with experience in developing and executing marketing campaigns, branding guidelines, and digital content across social, print, and events. I leverage data-driven insights to optimize engagement and conversions, from newsletters to social media growth. With a background in live performance and music production, I bring creativity and collaboration to cross-functional teams. I am currently pursuing a Diploma of Music Production to further enhance my skills while applying marketing and content strategies to drive brand awareness and community engagement.…I'm a Marketing & Content professional with experience in developing and executing marketing campaigns, branding guidelines, and digital content across social, print, and events. I leverage data-driven insights to optimize engagement and conversions, from newsletters to social media growth. With a background in live performance and music production, I bring creativity and collaboration to cross-functional teams. I am currently pursuing a Diploma of Music Production to further enhance my skills while applying marketing and content strategies to drive brand awareness and community engagement.

Aastha Makkar

Music Producer, Content Producer, Project Manager, +2

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I'm a Marketing & Content professional with experience in developing and executing marketing campaigns, branding guidelines, and digital content across social, print, and events. I leverage data-driven insights to optimize engagement and conversions, from newsletters to social media growth. With a background in live performance and music production, I bring creativity and collaboration to cross-functional teams. I am currently pursuing a Diploma of Music Production to further enhance my skills while applying marketing and content strategies to drive brand awareness and community engagement.…I'm a Marketing & Content professional with experience in developing and executing marketing campaigns, branding guidelines, and digital content across social, print, and events. I leverage data-driven insights to optimize engagement and conversions, from newsletters to social media growth. With a background in live performance and music production, I bring creativity and collaboration to cross-functional teams. I am currently pursuing a Diploma of Music Production to further enhance my skills while applying marketing and content strategies to drive brand awareness and community engagement.

Available to hire

I’m a Marketing & Content professional with experience in developing and executing marketing campaigns, branding guidelines, and digital content across social, print, and events. I leverage data-driven insights to optimize engagement and conversions, from newsletters to social media growth. With a background in live performance and music production, I bring creativity and collaboration to cross-functional teams. I am currently pursuing a Diploma of Music Production to further enhance my skills while applying marketing and content strategies to drive brand awareness and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Urdu

Fluent

Work Experience

Marketing & Operations Coordinator at The Australian Power Institute

January 1, 2024 - January 1, 2026

Developed and executed marketing and branding guidelines, objectives and strategies from scratch to increase brand awareness. Managed and redesigned e-newsletters with automation tools like Zapier, boosting new newsletter subscriptions by almost 100% in 2025. Coordinated marketing campaigns, tracked expenses and event logistics with a $50,000+ annual budget. Initiated, promoted and attended live community events across Brisbane, Melbourne and Sydney to capture content and drive brand awareness. Produced and edited videos, animations and graphics to enhance brand storytelling across social, digital and print channels. Tracked social media performance metrics to refine content strategy and increase audience engagement by approximately 9,000 followers/subscribers by Dec 2025. Created Membership Information Pack and Bi-annual Impact Reports to articulate API value proposition and attract new members. Languages: English (Native), Hindi (Native), Punjabi (Native), Urdu (Fluent).

Partnerships & Communications Intern Assistant at Heart of Australia

March 1, 2023 - December 1, 2023

Assisted with marketing campaigns and content generation, maintained content calendars and managed digital image/video library. Coordinated internal and external communications across channels and supported events to strengthen stakeholder relationships. Participated in content generation for internal/external newsletters and assisted with event coordination.

Sales Assistant at H&M

June 1, 2019 - December 1, 2021

Identified and maximized sales opportunities using promotional offers and Hello Member Rewards; contributed to customer retention. Demonstrated ability to work under stress and make decisions quickly; managed client complaints with adherence to codes of conduct and workplace policies.