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Hi there! I'm Paula Potry, a dynamic marketing and influencer community leader with 8+ years of experience in influencer management, affiliate marketing, and talent sourcing across TikTok, Instagram, YouTube, and Twitch. I’ve proven track records in scaling creator networks from 0 to 2000+ influencers, driving ROI through strategic partnerships, and growing multi-platform campaigns. I excel at contract negotiation, brand partnerships, and performance analytics while staying close to social media trends and the creator economy.…Hi there! I'm Paula Potry, a dynamic marketing and influencer community leader with 8+ years of experience in influencer management, affiliate marketing, and talent sourcing across TikTok, Instagram, YouTube, and Twitch. I’ve proven track records in scaling creator networks from 0 to 2000+ influencers, driving ROI through strategic partnerships, and growing multi-platform campaigns. I excel at contract negotiation, brand partnerships, and performance analytics while staying close to social media trends and the creator economy.

Paula Potry

Influencer Marketing Manager, Content Creator, Content Strategist, +2

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Hi there! I'm Paula Potry, a dynamic marketing and influencer community leader with 8+ years of experience in influencer management, affiliate marketing, and talent sourcing across TikTok, Instagram, YouTube, and Twitch. I’ve proven track records in scaling creator networks from 0 to 2000+ influencers, driving ROI through strategic partnerships, and growing multi-platform campaigns. I excel at contract negotiation, brand partnerships, and performance analytics while staying close to social media trends and the creator economy.…Hi there! I'm Paula Potry, a dynamic marketing and influencer community leader with 8+ years of experience in influencer management, affiliate marketing, and talent sourcing across TikTok, Instagram, YouTube, and Twitch. I’ve proven track records in scaling creator networks from 0 to 2000+ influencers, driving ROI through strategic partnerships, and growing multi-platform campaigns. I excel at contract negotiation, brand partnerships, and performance analytics while staying close to social media trends and the creator economy.

Available to hire

Hi there! I’m Paula Potry, a dynamic marketing and influencer community leader with 8+ years of experience in influencer management, affiliate marketing, and talent sourcing across TikTok, Instagram, YouTube, and Twitch.
I’ve proven track records in scaling creator networks from 0 to 2000+ influencers, driving ROI through strategic partnerships, and growing multi-platform campaigns. I excel at contract negotiation, brand partnerships, and performance analytics while staying close to social media trends and the creator economy.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Finnish

Fluent

English

Fluent

Swedish

Intermediate

Spanish; Castilian

Beginner

Turkish

Beginner

Work Experience

Creator Community Manager at Wedia Group Ltd.

September 20, 2025 - Present

Scaled affiliate and creator programs across Twitch, YouTube, and Instagram, increasing creator conversions and engagement by 40%+. Managed creator onboarding, retention strategies, and built a network of 100+ influencers with a combined reach of 11M+ followers. Led campaign analysis, content strategy, and ROI optimization across multi-channel creator networks.

Sr. VIP Player Operations Manager at Funz Ltd.

June 20, 2022 - September 20, 2025

Managed VIP player relationships and retention strategies using AI-powered communication tools across live chat and email. Coordinated escalations with cross-functional teams, optimized loyalty and promotional programs, streamlined KYC and risk processes, and generated data-driven insights for business development initiatives.

Casting & Talent Manager at True Model Management

March 1, 2012 - June 20, 2022

Managed portfolios of 100+ models and influencers while overseeing daily talent operations, campaign productions, and brand collaborations. Led international talent scouting, negotiated partnership contracts, and built strong relationships with agencies, brands, and industry stakeholders. Coordinated a high-profile expedition-style project by scouting influencers/models, managing logistics and partnerships, and mentoring talent throughout the campaign.

Chief Marketing Officer & Influencer Talent Manager at Apperior Oy

September 20, 2018 - February 20, 2022

Launched and scaled an influencer platform with 300+ creators while directing branding, affiliate marketing, and performance strategies across social media channels. Managed KPI tracking, campaign analytics, content production, and influencer merchandising launches to support brand growth and engagement.

Customer Service Specialist & Visual Merchandiser at Hennes & Mauritz (H&M)

October 20, 2017 - September 20, 2018

Supported customer retention and sales growth through client engagement, visual merchandising, and strategic up-selling initiatives. Monitored sales KPIs, implemented brand-aligned visuals standards, and collaborated on trend analysis and in-store brand presentation.

Sales Specialist & Visual Merchandiser at Karen Millen

August 20, 2015 - October 20, 2017

Drove sales performance through customer engagement, retention initiatives, and visual merchandising execution aligned with corporate brand standards. Tracked sales and marketing KPIs, prepared reports, and collaborated with marketing on trend analysis and brand positioning.