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I am a driven content and social media marketing specialist with over 5 years of experience across digital marketing, including running my own business and collaborating with leading food and lifestyle brands. I thrive on turning ideas into engaging content across multiple platforms, building brand stories, and delivering measurable growth for clients and teams. From planning multi-channel campaigns to hands-on content creation and collaborative leadership, I love helping brands connect with audiences through thoughtful strategy, creative execution, and data-driven optimization.…I am a driven content and social media marketing specialist with over 5 years of experience across digital marketing, including running my own business and collaborating with leading food and lifestyle brands. I thrive on turning ideas into engaging content across multiple platforms, building brand stories, and delivering measurable growth for clients and teams. From planning multi-channel campaigns to hands-on content creation and collaborative leadership, I love helping brands connect with audiences through thoughtful strategy, creative execution, and data-driven optimization.

Carla Montanaro

Content Creator, Copywriter, Brand Strategist, +2

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I am a driven content and social media marketing specialist with over 5 years of experience across digital marketing, including running my own business and collaborating with leading food and lifestyle brands. I thrive on turning ideas into engaging content across multiple platforms, building brand stories, and delivering measurable growth for clients and teams. From planning multi-channel campaigns to hands-on content creation and collaborative leadership, I love helping brands connect with audiences through thoughtful strategy, creative execution, and data-driven optimization.…I am a driven content and social media marketing specialist with over 5 years of experience across digital marketing, including running my own business and collaborating with leading food and lifestyle brands. I thrive on turning ideas into engaging content across multiple platforms, building brand stories, and delivering measurable growth for clients and teams. From planning multi-channel campaigns to hands-on content creation and collaborative leadership, I love helping brands connect with audiences through thoughtful strategy, creative execution, and data-driven optimization.

Available to hire

I am a driven content and social media marketing specialist with over 5 years of experience across digital marketing, including running my own business and collaborating with leading food and lifestyle brands. I thrive on turning ideas into engaging content across multiple platforms, building brand stories, and delivering measurable growth for clients and teams.

From planning multi-channel campaigns to hands-on content creation and collaborative leadership, I love helping brands connect with audiences through thoughtful strategy, creative execution, and data-driven optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Lead at St Andrews Beach Brewery

December 1, 2024 - Present

Developed and implemented end-to-end marketing strategies across digital and traditional channels; created and managed content across all digital platforms; oversaw e-commerce, WordPress, Mailchimp, and Later accounts; planned multi-channel campaigns; delivered large-scale advertising campaigns across radio and Meta; led community engagement and influencer outreach; built and optimized performance-driven paid media strategies; monitored KPIs including ROI, conversion rate, CAC, and engagement.

Social Media Manager at Cobb Lane Bakery

June 1, 2024 - March 31, 2025

Planned and executed multi-platform social media strategies aligned with brand goals; created and produced original food photography and video content; managed Wix, WordPress, Mailchimp, and Later accounts; synchronized ecommerce products with Instagram Shop and ensured listings and pricing ahead of seasonal promotions; managed community engagement and influencer outreach.

Content & Product Marketing Exec at Culinary Wonderland

June 1, 2023 - July 31, 2024

Helped plan, develop and launch the Culinary Wonderland platform; contributed to the launch of a global food platform; developed content strategies to support growth; initiated a recipe testing program to ensure accuracy for end-users; onboarded chefs and maintained strong relationships with over 60 global chefs; leveraged current digital and social trends to optimize on-platform content; organized and formulated content ideas with social media and marketing teams to drive brand awareness and reach.

Food Stylist / Content Coordinator (Freelance) at Temple Wellness App

January 1, 2022 - April 30, 2023

Researched, created and developed an anti-inflammatory menu for a wellness app launch; partnered with founders to create cost-effective and healthy menu; created and iterated each dish/recipe from scratch and sourced accessible seasonal ingredients; developed menu plans in line with budgets and generated expense and sales reports; partnered with photography team and app designers to professionally style each dish.

Account Manager at The Essential Ingredient

August 1, 2022 - August 31, 2023

Managing key accounts including several of Melbourne’s fine dining restaurants; developing and deploying weekly sales strategies; creating and using sales and marketing reports to drive new business acquisition; new business development with prospective wholesale customers; partnering with inventory and purchasing teams to source global ingredients; maintaining knowledge of product inventory and services; reviewing and processing orders, invoices, credits, reimbursements and transactions; recommending personalized products to company sales reps to upsell to existing customers; daily pastry laminations.

Founder at Naro Bakes

August 1, 2020 - December 31, 2022

Founder and Managing Director of a micro bakery e-commerce business during the pandemic; end-to-end business management including weekly marketing campaigns using Google Ads and various digital platforms; grew organic reach; managed accounting via Xero and website creation with Shopify; used Klaviyo and Mailchimp to improve customer experience (e.g., reducing abandoned checkouts and email-driven marketing); iterated menu; ensured timely delivery; managed supply chain including ingredient costs, freight and delivery; initiated and managed ongoing relationships with wholesalers to sell Naro products.