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Hi, I’m Srihari Aib, a growth-minded digital marketer based in Bangalore. I specialize in planning and executing end-to-end performance campaigns across paid channels like Google Ads, Meta, LinkedIn, and Bing. I love turning data into actionable insights, optimizing spend, and delivering measurable outcomes for both B2B and B2C brands. Over the past few years, I’ve led marketing initiatives for e-commerce and tech startups, launched paid media initiatives in new markets like Singapore, and built strong cross-functional partnerships with product, sales, and creative teams. I’m always eager to learn, experiment with new tactics, and scale campaigns that drive sustainable growth.…Hi, I’m Srihari Aib, a growth-minded digital marketer based in Bangalore. I specialize in planning and executing end-to-end performance campaigns across paid channels like Google Ads, Meta, LinkedIn, and Bing. I love turning data into actionable insights, optimizing spend, and delivering measurable outcomes for both B2B and B2C brands. Over the past few years, I’ve led marketing initiatives for e-commerce and tech startups, launched paid media initiatives in new markets like Singapore, and built strong cross-functional partnerships with product, sales, and creative teams. I’m always eager to learn, experiment with new tactics, and scale campaigns that drive sustainable growth.

Srihari Aib

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Srihari Aib, a growth-minded digital marketer based in Bangalore. I specialize in planning and executing end-to-end performance campaigns across paid channels like Google Ads, Meta, LinkedIn, and Bing. I love turning data into actionable insights, optimizing spend, and delivering measurable outcomes for both B2B and B2C brands. Over the past few years, I’ve led marketing initiatives for e-commerce and tech startups, launched paid media initiatives in new markets like Singapore, and built strong cross-functional partnerships with product, sales, and creative teams. I’m always eager to learn, experiment with new tactics, and scale campaigns that drive sustainable growth.…Hi, I’m Srihari Aib, a growth-minded digital marketer based in Bangalore. I specialize in planning and executing end-to-end performance campaigns across paid channels like Google Ads, Meta, LinkedIn, and Bing. I love turning data into actionable insights, optimizing spend, and delivering measurable outcomes for both B2B and B2C brands. Over the past few years, I’ve led marketing initiatives for e-commerce and tech startups, launched paid media initiatives in new markets like Singapore, and built strong cross-functional partnerships with product, sales, and creative teams. I’m always eager to learn, experiment with new tactics, and scale campaigns that drive sustainable growth.

Available to hire

Hi, I’m Srihari Aib, a growth-minded digital marketer based in Bangalore. I specialize in planning and executing end-to-end performance campaigns across paid channels like Google Ads, Meta, LinkedIn, and Bing. I love turning data into actionable insights, optimizing spend, and delivering measurable outcomes for both B2B and B2C brands.

Over the past few years, I’ve led marketing initiatives for e-commerce and tech startups, launched paid media initiatives in new markets like Singapore, and built strong cross-functional partnerships with product, sales, and creative teams. I’m always eager to learn, experiment with new tactics, and scale campaigns that drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Analyst at Razorpay Software Pvt Ltd

June 1, 2023 - June 1, 2024

Led end-to-end marketing campaigns on Meta and Google Ads (UAC) for Flipkart Health+, aligned strategies with business goals. Performed data analysis in MS Excel to derive actionable insights, improved campaign performance, and achieved a CAC as low as ₹450. Prepared detailed monthly reports and quarterly business reviews for key stakeholders. Implemented advanced audience targeting on Meta platforms to optimize reach and engagement.

Associate: Performance Marketing at Razorpay Software Pvt Ltd

July 1, 2024 - Present

Manage a monthly performance marketing budget of ₹1.2 Crore across all paid channels. Optimize campaigns through structured experimentation and data-driven insights to improve ROI. Collaborate with cross-functional stakeholders across India and international markets. Launched paid media presence in the Singapore market from scratch. Coordinated with vendors and agencies to ensure smooth execution and scalable campaigns. Achieved 32% spend reduction and 50% growth in monthly users.