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I am a commercially driven Digital Marketing Director with extensive experience leading digital strategy, performance marketing, media planning, lead generation, CRM and revenue growth initiatives within the luxury hospitality sector. I have a proven track record launching and scaling premium hospitality brands, including the opening of two hotels and more than 10 restaurants across Europe and Dubai. I specialise in paid media, customer acquisition, brand positioning and digital transformation, with experience driving measurable growth for globally recognised hospitality groups including Nobu Group and Bulldozer Group. I excel at developing integrated marketing strategies that align brand storytelling with performance marketing to boost direct bookings, revenue, engagement and market visibility.…I am a commercially driven Digital Marketing Director with extensive experience leading digital strategy, performance marketing, media planning, lead generation, CRM and revenue growth initiatives within the luxury hospitality sector. I have a proven track record launching and scaling premium hospitality brands, including the opening of two hotels and more than 10 restaurants across Europe and Dubai. I specialise in paid media, customer acquisition, brand positioning and digital transformation, with experience driving measurable growth for globally recognised hospitality groups including Nobu Group and Bulldozer Group. I excel at developing integrated marketing strategies that align brand storytelling with performance marketing to boost direct bookings, revenue, engagement and market visibility.

Louise Jennifer Kirk

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I am a commercially driven Digital Marketing Director with extensive experience leading digital strategy, performance marketing, media planning, lead generation, CRM and revenue growth initiatives within the luxury hospitality sector. I have a proven track record launching and scaling premium hospitality brands, including the opening of two hotels and more than 10 restaurants across Europe and Dubai. I specialise in paid media, customer acquisition, brand positioning and digital transformation, with experience driving measurable growth for globally recognised hospitality groups including Nobu Group and Bulldozer Group. I excel at developing integrated marketing strategies that align brand storytelling with performance marketing to boost direct bookings, revenue, engagement and market visibility.…I am a commercially driven Digital Marketing Director with extensive experience leading digital strategy, performance marketing, media planning, lead generation, CRM and revenue growth initiatives within the luxury hospitality sector. I have a proven track record launching and scaling premium hospitality brands, including the opening of two hotels and more than 10 restaurants across Europe and Dubai. I specialise in paid media, customer acquisition, brand positioning and digital transformation, with experience driving measurable growth for globally recognised hospitality groups including Nobu Group and Bulldozer Group. I excel at developing integrated marketing strategies that align brand storytelling with performance marketing to boost direct bookings, revenue, engagement and market visibility.

Available to hire

I am a commercially driven Digital Marketing Director with extensive experience leading digital strategy, performance marketing, media planning, lead generation, CRM and revenue growth initiatives within the luxury hospitality sector. I have a proven track record launching and scaling premium hospitality brands, including the opening of two hotels and more than 10 restaurants across Europe and Dubai. I specialise in paid media, customer acquisition, brand positioning and digital transformation, with experience driving measurable growth for globally recognised hospitality groups including Nobu Group and Bulldozer Group. I excel at developing integrated marketing strategies that align brand storytelling with performance marketing to boost direct bookings, revenue, engagement and market visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Director - Europe at Bulldozer Group

March 1, 2024 - May 1, 2026

Directed and implemented the strategy for the digital launch of several new restaurants and a beach club across Spain, France, the UK and Dubai. Project managed the build of websites optimized for AI search. Directed a digital agency to run and scale Google Ads campaigns to raise awareness and drive bookings and revenue. Set up and managed Facebook and Instagram campaigns, integrating booking engines SevenRooms and OpenTable. Generated 60-70% of online bookings for the French restaurants via social campaigns. Managed the setup of booking platforms with ops teams to safeguard the CRM system. Collaborated with General Managers and Directors of Operations to create offers and packages to drive bookings.

Digital Marketing Manager at Puente Romano Beach Resort & Nobu Hotel Marbella

February 1, 2022 - February 1, 2024

Led PPC across social media, Google, Bing and Meta to generate hotel and restaurant bookings year-round. Managed digital agencies to meet KPIs and respond to demand and seasonality. Supported openings of Cipriani, COYA and COYA Pool with digital campaigns. Led digital campaigns for the resort’s 20 restaurants and bars with international and local activations. Project managed the new Puente Romano Beach Resort website. Collaborated with revenue and commercial teams to create offers to stimulate room nights and dining. Managed OTA presence, SEO, newsletters and CRM health; directed a worldwide programmatic campaign to raise awareness launched in October 2023.

Digital Marketing Manager at Maribel Hotel (Puente Romano Group)

September 1, 2022 - March 1, 2023

Oversaw the launch of a seasonal sister hotel across digital platforms, OTA setups, and content alignment. Strategized and managed seasonal PPC campaigns with the group’s digital agency. Led website strategy and development project. Affiliated digital content such as newsletters and hotel packages to elevate Maribel’s positioning within the group. Updated images and content in booking engine and created revenue packages with the revenue team.

Digital Marketing Manager at Teranka Hotel (Puente Romano Group)

May 1, 2023 - October 1, 2023

Oversaw the launch of a seasonal sister hotel across digital platforms, including OTA setups. Managed broader marketing tasks such as press reports, content creation and local advertising campaigns. Managed the website and SEO strategy. Updated content in booking engine and created revenue packages with the revenue team.

Digital Marketing Director at Sotogrande S.A

May 1, 2021 - February 1, 2022

Responsible for digital campaign initiatives to generate leads for luxury property real estate. Developed strategies to gain leads for La Reserva Club, La Reserva Golf and SO/Sotogrande Hotel. Created revenue packages with hotel and golf departments to incentivize bookings and generate leads. Managed lead nurturing and CRM workflows to maintain contact with clients at all stages of the purchase funnel. Managed CRM (HubSpot) and newsletters; oversaw website.

Freelance Digital and Marketing Director at Self-employed

January 1, 2020 - May 1, 2021

Consulted for local mid-sized companies across construction and property development on marketing actions. Advised and implemented PPC strategies across social media and Google. Managed CRM systems, lead funnels, lead nurture and newsletters. Created posts and managed various social media accounts.

Digital Marketing Manager and Content Writer at Redline Company

May 1, 2016 - January 1, 2020

Account Manager for several clients; strategized and managed marketing campaigns including project management of websites, PPC campaigns and SEO.

Account Manager at Evoke Mind+Matter

August 1, 2011 - May 1, 2016

Marketing Manager for pharmaceutical accounts including strategy, press management, press releases and company statements. Crisis communication planning and execution. Worked with key media to generate press coverage and media buying. Managed events and social media channels; created content.