Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative and results-driven Digital Marketer with 6+ years of experience planning and executing multi-channel marketing strategies for startups, product launches, and ecommerce brands. I’ve contributed to multiple crowdfunding campaigns, helping raise over $1M across Kickstarter and Indiegogo. I’m experienced in content marketing, paid advertising, social media management, website optimization, and email marketing, with a strong focus on data-driven performance improvement. I enjoy producing high-impact marketing content, analyzing campaign performance, and leveraging modern tools such as generative AI to enhance content production and workflow efficiency. I’m collaborative, curious, and always looking for ways to combine creativity with measurable results.…I'm a creative and results-driven Digital Marketer with 6+ years of experience planning and executing multi-channel marketing strategies for startups, product launches, and ecommerce brands. I’ve contributed to multiple crowdfunding campaigns, helping raise over $1M across Kickstarter and Indiegogo. I’m experienced in content marketing, paid advertising, social media management, website optimization, and email marketing, with a strong focus on data-driven performance improvement. I enjoy producing high-impact marketing content, analyzing campaign performance, and leveraging modern tools such as generative AI to enhance content production and workflow efficiency. I’m collaborative, curious, and always looking for ways to combine creativity with measurable results.

Hayee Lam

Video Editor, Content Producer, Marketing Strategist, +3





I'm a creative and results-driven Digital Marketer with 6+ years of experience planning and executing multi-channel marketing strategies for startups, product launches, and ecommerce brands. I’ve contributed to multiple crowdfunding campaigns, helping raise over $1M across Kickstarter and Indiegogo. I’m experienced in content marketing, paid advertising, social media management, website optimization, and email marketing, with a strong focus on data-driven performance improvement. I enjoy producing high-impact marketing content, analyzing campaign performance, and leveraging modern tools such as generative AI to enhance content production and workflow efficiency. I’m collaborative, curious, and always looking for ways to combine creativity with measurable results.…I'm a creative and results-driven Digital Marketer with 6+ years of experience planning and executing multi-channel marketing strategies for startups, product launches, and ecommerce brands. I’ve contributed to multiple crowdfunding campaigns, helping raise over $1M across Kickstarter and Indiegogo. I’m experienced in content marketing, paid advertising, social media management, website optimization, and email marketing, with a strong focus on data-driven performance improvement. I enjoy producing high-impact marketing content, analyzing campaign performance, and leveraging modern tools such as generative AI to enhance content production and workflow efficiency. I’m collaborative, curious, and always looking for ways to combine creativity with measurable results.

Available to hire

I’m a creative and results-driven Digital Marketer with 6+ years of experience planning and executing multi-channel marketing strategies for startups, product launches, and ecommerce brands. I’ve contributed to multiple crowdfunding campaigns, helping raise over $1M across Kickstarter and Indiegogo. I’m experienced in content marketing, paid advertising, social media management, website optimization, and email marketing, with a strong focus on data-driven performance improvement.

I enjoy producing high-impact marketing content, analyzing campaign performance, and leveraging modern tools such as generative AI to enhance content production and workflow efficiency. I’m collaborative, curious, and always looking for ways to combine creativity with measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Ecommerce & Digital Marketing Co-ordinator at Tandem Group Trading

April 1, 2025 - Present

Manage and optimise five company websites, updating product listings, pricing, and content to improve user experience, SEO visibility, brand consistency, and conversion performance. Develop and execute digital marketing campaigns across social media, email marketing, and website channels to drive traffic and customer engagement. Manage seven social media accounts (Instagram and Facebook), developing content strategies and campaigns to grow audience, including growing a new Instagram account from 0 to 2,000+ followers in six months. Leverage generative AI tools to produce marketing visuals and short-form video content, improving content production efficiency. Plan product lifestyle photo/video shoots and edit short-form video content (Reels, teasers, promos) to support campaigns. Analyze website and campaign performance via Google Analytics and Meta Business Suite to extract insights and drive improvements. Develop email campaigns and newsletters to support product launches. Identify op

Videographer at Bolt - Iblockcube

May 1, 2025 - September 1, 2025

Contributed to Kickstarter campaign that raised $104K+ from 600+ backers. Conceptualised and produced video content aligned with brand positioning, scripting narratives. Managed end-to-end video production: planning shoots, coordinating locations and talent, and overseeing logistics. Filmed and edited high-performing video assets with motion graphics, captions, and visual effects to enhance storytelling and conversion-focused messaging. Leveraged generative AI tools to accelerate creative development and asset production. Contributed to creative direction by refining visual storytelling and ensuring consistency across campaign assets.

Digital Marketing Manager at OMIRANK

February 1, 2023 - April 1, 2025

Led end-to-end performance marketing across Google Ads and Meta, optimising campaigns for ROI, CPA, and revenue growth. Developed and executed paid acquisition strategies, including funnel structuring, audience segmentation, and conversion rate optimisation through landing page and creative testing. Analysed campaign performance using Google Analytics and Meta Ads Manager, translating data into actionable insights to improve ROAS and conversions. Managed multi-channel content strategy (social, email, case studies) and scaled clients’ social media accounts, improving reach and engagement.

Project Manager at SWIFT PRO - IBLOCKCUBE

September 1, 2023 - June 1, 2024

Led end-to-end delivery of a Kickstarter campaign that reached $55K in 2 hours and generated $1M+ from 1,100+ backers. Managed cross-functional teams across marketing, creative, and operations; developed detailed project plans with timelines, resources, and deliverables; advised on creative assets to strengthen engagement and conversions; oversaw performance tracking and post-campaign analysis to inform future launches. Ensured timely communication with stakeholders and successful fulfilment of campaign commitments.

Campaign Strategist at SWIFT - IBLOCKCUBE

January 1, 2022 - January 1, 2023

Led the strategy and execution of a Kickstarter campaign that surpassed its $55K goal within 2 hours, raising over $2.3M from 2,802 backers, with an additional $580K on Indiegogo InDemand. Developed end-to-end launch strategies, including audience targeting, positioning, funnel planning, and timeline management. Drove multi-channel acquisition (paid ads, email, influencer partnerships, PR) and managed full-funnel performance including lead generation and CRO. Led community engagement and post-campaign analysis to inform future initiatives.

Marketing Specialist & Video Graphic Assistant at WALLGANIZE - COULF

January 1, 2021 - January 1, 2022

Contributed to multi-channel digital marketing campaigns across social media, email, and content to drive awareness, engagement, and conversions. Managed full-funnel marketing performance, including lead generation and page optimisation. Tracked campaign metrics, ran A/B tests, and iterated on creative and messaging. Supported video production planning and execution, including shoot planning and post-production.

Videographer at JACKBAG - OUTERNATIVE

January 1, 2021 - January 1, 2021

Contributed to a Kickstarter campaign that exceeded its £7,540 goal within 24 hours, raising over £42K from 275 backers, plus £8K on Indiegogo InDemand. Conceptualised and scripted video content aligned with brand positioning; managed shoots, talent, and logistics; filmed and edited campaign video assets with graphics and captions; collaborated with designers to integrate video content into the campaign and marketing strategy.

Marketing Specialist at NIMBLE - IBLOCKCUBE

January 1, 2019 - January 1, 2021

Contributed to a Kickstarter campaign that reached its $68K goal within 24 hours and generated $708K+ from 1,789 backers. Developed and executed marketing strategies across social media, email, and website content; monitored campaign performance and optimised spend and messaging; built backer engagement through communities and newsletters; supported video production planning and post-production; launched online sales channels post-campaign.

Marketing Assistant at SAI YUE N FARM MANAGEMENT COMPANY LTD

January 1, 2019 - January 1, 2020

Managed and optimised digital marketing campaigns (Google Ads, paid social), set up and managed email marketing, built lead lists, and drafted copy. Implemented a ManyChat chatbot for lead generation and engagement; created content across website, blogs, newsletters, and social. Established partnerships with brands and local communities to boost reach and occupancy, and implemented marketing automation for guest communications.

Executive Assistant / PA at IBOXCUBE LTD

January 1, 2016 - January 1, 2018

Provided administrative support to the founder, scheduled meetings, and maintained databases. Assisted in sales strategy development, created and managed product listings on eCommerce platforms, and utilised tools like JungleScout, BigTracker, and Helium 10 for keyword research, listing optimisation, and analytics. Improved customer service response times and supported marketing activities and project coordination.

Marketplace Business Development Associate at PASSION STILL

January 1, 2014 - January 1, 2015

Initiated promotional strategies to drive sales, followed up orders, and managed delivery and invoicing. Created product listings on Amazon, coordinated with internal teams and factories for order processing and shipment, tracked inventory, forecasted demand, and supported after-sales for customer satisfaction.