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Hi, I’m Joseph Hughes. I’m a PPC specialist with experience scaling multi-million-pound campaigns and delivering strong ROI across paid media channels. I now offer freelance consultancy to help businesses grow through strategic, performance-driven advertising.\n\nI excel at building robust tracking and measurement, turning data into actionable insights, and collaborating with stakeholders to align paid media with business goals. I’ve worked across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Search Ads, delivering results and improving ROI while optimizing budgets and audience signals.…Hi, I’m Joseph Hughes. I’m a PPC specialist with experience scaling multi-million-pound campaigns and delivering strong ROI across paid media channels. I now offer freelance consultancy to help businesses grow through strategic, performance-driven advertising.\n\nI excel at building robust tracking and measurement, turning data into actionable insights, and collaborating with stakeholders to align paid media with business goals. I’ve worked across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Search Ads, delivering results and improving ROI while optimizing budgets and audience signals.

Joseph Hughes

PPC Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Joseph Hughes. I’m a PPC specialist with experience scaling multi-million-pound campaigns and delivering strong ROI across paid media channels. I now offer freelance consultancy to help businesses grow through strategic, performance-driven advertising.\n\nI excel at building robust tracking and measurement, turning data into actionable insights, and collaborating with stakeholders to align paid media with business goals. I’ve worked across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Search Ads, delivering results and improving ROI while optimizing budgets and audience signals.…Hi, I’m Joseph Hughes. I’m a PPC specialist with experience scaling multi-million-pound campaigns and delivering strong ROI across paid media channels. I now offer freelance consultancy to help businesses grow through strategic, performance-driven advertising.\n\nI excel at building robust tracking and measurement, turning data into actionable insights, and collaborating with stakeholders to align paid media with business goals. I’ve worked across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Search Ads, delivering results and improving ROI while optimizing budgets and audience signals.

Available to hire

Hi, I’m Joseph Hughes. I’m a PPC specialist with experience scaling multi-million-pound campaigns and delivering strong ROI across paid media channels. I now offer freelance consultancy to help businesses grow through strategic, performance-driven advertising.\n\nI excel at building robust tracking and measurement, turning data into actionable insights, and collaborating with stakeholders to align paid media with business goals. I’ve worked across Google Ads, Microsoft Ads, Meta, TikTok, and Apple Search Ads, delivering results and improving ROI while optimizing budgets and audience signals.

Skills

Google Ads

Facebook Ads

Looker Studio

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Looker Studio

Expert

Work Experience

Paid Media Buyer at Favoured

April 1, 2026 - Present

Manage paid media campaigns across Google, Microsoft, Meta, TikTok and Apple Search Ads. Implement tracking and measurement through Google Tag Manager. Deliver performance reporting and insights to stakeholders. Improve ROI, client retention, and resolve complex account challenges.

Paid Strategy Lead at Paramount Digital

January 1, 2026 - April 1, 2026

Led PPC strategy, budget allocation and growth planning for key accounts. Developed proposals and forecasts to support new business acquisition. Mentored PPC team members and implemented best-practice processes. Streamlined reporting and strengthened strategic partner relationships.

Freelancer at Claimsline Group

August 1, 2025 - January 1, 2026

Managed PPC strategy across claims and legal lead generation campaigns. Optimised Google Ads, Microsoft Ads and native advertising platforms. Increased profitability through testing, bidding and audience optimisation. Reduced CPL and CPA while improving lead quality and conversion rates.

PPC Specialist at Leadly

August 1, 2024 - August 1, 2025

Managed paid media across 18+ channels within financial and legal sectors. Led Google Ads strategy across Search, PMax, Display, YouTube and Demand Gen. Scaled a key account from £1k to £120k daily spend while maintaining profitability. Secured Google, Microsoft and Taboola partnerships and Growth Programme placements.

PPC Manager at Close Brothers

April 1, 2024 - July 1, 2024

Managed Google, Microsoft, Meta and LinkedIn advertising campaigns. Utilised GA4, GTM and Salesforce to drive performance improvements. Collaborated with internal teams to align PPC with business objectives. Delivered reporting and audience insights to support growth.

Paid Media Account Manager at Ality

October 1, 2023 - April 1, 2024

Led paid media strategy across lead generation and e-commerce accounts. Managed campaigns across Google, Meta, LinkedIn, Pinterest and X. Controlled multi-level client budgets and performance targets. Implemented data-driven optimisation strategies to improve results.

Marketing Executive at Compartiec

October 1, 2022 - October 1, 2023

Managed Google Ads and Microsoft Ads activity for Thimbl Credit Card. Scaled Google Ads spend from £50k to £500k per month profitably. Increased Microsoft Ads spend from £1k to £20k per month. Used GA4, Looker Studio and QuickSight to optimise performance and strategy.