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I'm Eman Saleem Butt, a creative strategist and copywriter with 3 years of experience in digital marketing, performance-driven advertising, and psychology-based content creation. I'm pursuing a Master's in Organizational/Industrial Psychology at Government College University, Lahore, and I specialize in campaign strategy, persuasive copy, brand messaging, and consumer psychology. I’m adept at leveraging AI tools, marketing analytics, and organizational psychology to deliver high-impact results under tight deadlines.…I'm Eman Saleem Butt, a creative strategist and copywriter with 3 years of experience in digital marketing, performance-driven advertising, and psychology-based content creation. I'm pursuing a Master's in Organizational/Industrial Psychology at Government College University, Lahore, and I specialize in campaign strategy, persuasive copy, brand messaging, and consumer psychology. I’m adept at leveraging AI tools, marketing analytics, and organizational psychology to deliver high-impact results under tight deadlines.

Eman Saleem Butt

Copywriter, Content Strategist, Brand Strategist, +2

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I'm Eman Saleem Butt, a creative strategist and copywriter with 3 years of experience in digital marketing, performance-driven advertising, and psychology-based content creation. I'm pursuing a Master's in Organizational/Industrial Psychology at Government College University, Lahore, and I specialize in campaign strategy, persuasive copy, brand messaging, and consumer psychology. I’m adept at leveraging AI tools, marketing analytics, and organizational psychology to deliver high-impact results under tight deadlines.…I'm Eman Saleem Butt, a creative strategist and copywriter with 3 years of experience in digital marketing, performance-driven advertising, and psychology-based content creation. I'm pursuing a Master's in Organizational/Industrial Psychology at Government College University, Lahore, and I specialize in campaign strategy, persuasive copy, brand messaging, and consumer psychology. I’m adept at leveraging AI tools, marketing analytics, and organizational psychology to deliver high-impact results under tight deadlines.

Available to hire

I’m Eman Saleem Butt, a creative strategist and copywriter with 3 years of experience in digital marketing, performance-driven advertising, and psychology-based content creation.
I’m pursuing a Master’s in Organizational/Industrial Psychology at Government College University, Lahore, and I specialize in campaign strategy, persuasive copy, brand messaging, and consumer psychology. I’m adept at leveraging AI tools, marketing analytics, and organizational psychology to deliver high-impact results under tight deadlines.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Creative Strategist at Telavo (Health & Wellness eCommerce Brand)

October 1, 2025 - Present

Develop and execute high-converting ad creatives and campaign strategies tailored to the Denmark market. Write persuasive ad copy and engaging video scripts optimized for performance-driven marketing. Analyze campaign performance using Ads Manager, tracking key metrics to optimize and scale winning ads. Leverage AI automation tools to streamline creative production, testing, and workflow efficiency. Contributed to scaling a startup brand to over $25K/month in revenue through data-driven creative strategy. Conduct ongoing market and audience research to refine messaging for a health and wellness audience.

Creative Strategist at BECH E -COM FZCO / YD E -Commerce

May 1, 2025 - September 30, 2025

Developed creative ad strategies and campaign concepts, helping test and scale multiple successful eCommerce ads. Conducted competitor and market analysis to identify winning angles and improve campaign ROI. Collaborated with cross-functional teams (marketing, design, and media buying) to execute campaigns within strict deadlines. Hands-on experience with AI tools and automation platforms to enhance creative workflows and idea generation. Gained basic knowledge of Ads Manager, including ad analysis, performance metrics, and reporting. Maintained a strong record of meeting deadlines, adaptability, and proactive problem-solving.

Social Media Intern at Counselling & Psychological Services (CAPS), LUMS

November 1, 2024 - Present

Produced content and scripts promoting mental health awareness for university students. Applied psychological insights to improve content resonance and audience engagement. Assisted in content calendars, ideation sessions, and storytelling initiatives.

Clinical Psychologist Intern at Fatima Memorial Hospital Lahore

July 1, 2024 - August 31, 2024

Assisted in therapy sessions, assessments, and psychoeducational activities. Applied principles of empathetic communication and psychological safety.

Freelance Copywriter at Weblogic

December 1, 2023 - February 29, 2024

Produced blogs, website content, and marketing copy for tech, recruitment, and video production clients. Enhanced audience engagement using marketing psychology and emotional appeal.

Web Content Writer at Vanilla BPO

October 1, 2023 - December 31, 2023

Delivered SEO-driven web content and blogs for outsourcing and recruitment clients in the U.S. Worked with design and marketing teams to maintain brand voice and consistency.

Freelance Copywriter at Multiple Clients & Projects

April 1, 2023 - Present

Completed short-term and long-term projects across industries: eCommerce, IT, BPO, recruitment, video production, digital marketing, mental health, and beauty. Produced websites, ads, landing pages, email campaigns, and social media content tailored to both B2B and B2C clients. Built a reputation for flexibility, fast adaptation to diverse industries, and maintaining strong client satisfaction.