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I'm Abiha Zaidi, a results-driven Account & Strategy Leader with 10+ years of experience managing multinational portfolios across FMCG, pharma, textile, fintech, and e-commerce. I excel at translating business objectives into 360° campaigns that build brand equity and deliver measurable ROI. I'm skilled at leading high-value accounts, securing new business wins through strategic pitching, and scaling portfolios via data-driven marketing and consultative upselling. I thrive on turning insights into growth for clients and agencies through integrated roadmaps, cross-functional collaboration, and a relentless focus on ROI.…I'm Abiha Zaidi, a results-driven Account & Strategy Leader with 10+ years of experience managing multinational portfolios across FMCG, pharma, textile, fintech, and e-commerce. I excel at translating business objectives into 360° campaigns that build brand equity and deliver measurable ROI. I'm skilled at leading high-value accounts, securing new business wins through strategic pitching, and scaling portfolios via data-driven marketing and consultative upselling. I thrive on turning insights into growth for clients and agencies through integrated roadmaps, cross-functional collaboration, and a relentless focus on ROI.

Abiha Zaidi

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Abiha Zaidi, a results-driven Account & Strategy Leader with 10+ years of experience managing multinational portfolios across FMCG, pharma, textile, fintech, and e-commerce. I excel at translating business objectives into 360° campaigns that build brand equity and deliver measurable ROI. I'm skilled at leading high-value accounts, securing new business wins through strategic pitching, and scaling portfolios via data-driven marketing and consultative upselling. I thrive on turning insights into growth for clients and agencies through integrated roadmaps, cross-functional collaboration, and a relentless focus on ROI.…I'm Abiha Zaidi, a results-driven Account & Strategy Leader with 10+ years of experience managing multinational portfolios across FMCG, pharma, textile, fintech, and e-commerce. I excel at translating business objectives into 360° campaigns that build brand equity and deliver measurable ROI. I'm skilled at leading high-value accounts, securing new business wins through strategic pitching, and scaling portfolios via data-driven marketing and consultative upselling. I thrive on turning insights into growth for clients and agencies through integrated roadmaps, cross-functional collaboration, and a relentless focus on ROI.

Available to hire

I’m Abiha Zaidi, a results-driven Account & Strategy Leader with 10+ years of experience managing multinational portfolios across FMCG, pharma, textile, fintech, and e-commerce. I excel at translating business objectives into 360° campaigns that build brand equity and deliver measurable ROI.

I’m skilled at leading high-value accounts, securing new business wins through strategic pitching, and scaling portfolios via data-driven marketing and consultative upselling. I thrive on turning insights into growth for clients and agencies through integrated roadmaps, cross-functional collaboration, and a relentless focus on ROI.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Head – Client Services at Add Hype

July 1, 2023 - March 31, 2025

Directed the Client Services function, overseeing strategic planning, revenue growth, and portfolio expansion for key regional and multinational clients including NAOS, Roche ME, Firhaj Group, and Sapphire Textile Mills. Owned full P&L accountability, driving revenue optimization through structured account planning, retainer growth strategies, and performance-based upselling models. Led high-stakes pitch presentations and competitive tenders, strengthening agency positioning and securing long-term business partnerships. Established integrated marketing roadmaps combining digital transformation, performance marketing, brand communication, and tech-driven solutions. Implemented structured lead generation frameworks via email marketing automation and funnel optimization, converting qualified prospects into long-term retained clients. Mentored and scaled cross-functional teams (strategy, creative, media, tech), ensuring operational excellence, SLA adherence, and measurable campaign ROI.

Account & Strategy Lead at Markcom Pakistan

January 1, 2022 - December 31, 2022

Spearheaded integrated brand and communication strategies across ATL, BTL, and digital platforms, aligning campaign execution with business KPIs and revenue targets. Designed data-driven pitch frameworks, onboarding 10+ new clients through insight-backed storytelling and competitive positioning. Conducted in-depth market analysis, competitor benchmarking, and consumer insight mapping to refine brand positioning strategies. Managed annual marketing calendars, budget allocations, and media planning to maximize reach efficiency and ROI. Strengthened C-suite stakeholder relationships by providing strategic counsel on brand growth, digital innovation, and customer acquisition models. Led cross-functional teams to ensure seamless campaign rollout, quality assurance, and post-campaign performance evaluation.

Digital Lead at Wow Factory

October 1, 2020 - December 31, 2021

Developed comprehensive digital marketing strategies across Facebook, Instagram, and YouTube, increasing brand engagement and conversion rates. Managed performance marketing budgets with a strong focus on ROAS, CPA reduction, and customer acquisition cost efficiency. Built structured content ecosystems and digital calendars aligned with brand narratives and consumer behavior insights. Introduced analytics-driven reporting dashboards to track KPIs including CTR, engagement rates, and funnel drop-offs. Collaborated with UX/UI and development teams to ensure optimized landing pages and digital customer journeys. Improved workflow efficiency and campaign turnaround through structured briefing systems and project management optimization.

Senior Account Manager at Digitz Digitas

October 1, 2016 - August 31, 2019

Managed multi-industry client portfolios, serving as the primary strategic advisor and escalation point for campaign execution and brand growth initiatives. Led integrated marketing campaigns from concept to execution, ensuring brand consistency across digital, print, and activation channels. Identified revenue expansion opportunities through consultative upselling, cross-selling, and long-term account development strategies. Oversaw financial forecasting, campaign budgeting, and margin optimization to ensure profitability targets were achieved. Strengthened executive-level stakeholder engagement through performance reporting, quarterly reviews, and growth roadmaps. Coordinated with strategy, creative, and media teams to deliver high-impact campaigns within strict timelines and budget constraints.

Lead – New Sellers at Rocket Internet

January 1, 2014 - December 31, 2015

Led new seller onboarding and expansion efforts across markets, contributing to growth and portfolio diversification.

Management Trainee – Client Services at Manhattan International Pvt Ltd

January 1, 2013 - January 1, 2013

Early-career role contributing to client service operations and project coordination.