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Hi, I’m Angela Huang, a Senior Brand Strategist and Growth Marketing Manager based in Tangerang, Indonesia. I help brands grow by blending strategic thinking with creative execution to boost awareness, acquisition, and revenue. I specialize in building brands from the ground up, combining GTM planning, data-driven marketing, and high-impact creative strategies to deliver sustainable business growth. I’ve led marketing and growth initiatives for technology and travel brands across Indonesia, Singapore, and Malaysia, driving audience growth, optimized funnels, and cross-channel campaigns. I enjoy translating business objectives into integrated marketing programs that strengthen brand equity while delivering measurable results.…Hi, I’m Angela Huang, a Senior Brand Strategist and Growth Marketing Manager based in Tangerang, Indonesia. I help brands grow by blending strategic thinking with creative execution to boost awareness, acquisition, and revenue. I specialize in building brands from the ground up, combining GTM planning, data-driven marketing, and high-impact creative strategies to deliver sustainable business growth. I’ve led marketing and growth initiatives for technology and travel brands across Indonesia, Singapore, and Malaysia, driving audience growth, optimized funnels, and cross-channel campaigns. I enjoy translating business objectives into integrated marketing programs that strengthen brand equity while delivering measurable results.

Angela Huang

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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Hi, I’m Angela Huang, a Senior Brand Strategist and Growth Marketing Manager based in Tangerang, Indonesia. I help brands grow by blending strategic thinking with creative execution to boost awareness, acquisition, and revenue. I specialize in building brands from the ground up, combining GTM planning, data-driven marketing, and high-impact creative strategies to deliver sustainable business growth. I’ve led marketing and growth initiatives for technology and travel brands across Indonesia, Singapore, and Malaysia, driving audience growth, optimized funnels, and cross-channel campaigns. I enjoy translating business objectives into integrated marketing programs that strengthen brand equity while delivering measurable results.…Hi, I’m Angela Huang, a Senior Brand Strategist and Growth Marketing Manager based in Tangerang, Indonesia. I help brands grow by blending strategic thinking with creative execution to boost awareness, acquisition, and revenue. I specialize in building brands from the ground up, combining GTM planning, data-driven marketing, and high-impact creative strategies to deliver sustainable business growth. I’ve led marketing and growth initiatives for technology and travel brands across Indonesia, Singapore, and Malaysia, driving audience growth, optimized funnels, and cross-channel campaigns. I enjoy translating business objectives into integrated marketing programs that strengthen brand equity while delivering measurable results.

Available to hire

Hi, I’m Angela Huang, a Senior Brand Strategist and Growth Marketing Manager based in Tangerang, Indonesia. I help brands grow by blending strategic thinking with creative execution to boost awareness, acquisition, and revenue. I specialize in building brands from the ground up, combining GTM planning, data-driven marketing, and high-impact creative strategies to deliver sustainable business growth.

I’ve led marketing and growth initiatives for technology and travel brands across Indonesia, Singapore, and Malaysia, driving audience growth, optimized funnels, and cross-channel campaigns. I enjoy translating business objectives into integrated marketing programs that strengthen brand equity while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Brand Strategist & Marketing Growth Manager at Fadeintheclouds / Centrum Technology International

April 1, 2025 - Present

Led Creative, Social Media, Digital Marketing, and Offline Activation to execute campaigns and drive brand growth. Managed campaign and marketing budgets end-to-end to maximize performance and business growth. Contributed to distributing 7,000 units across 13 distributors, achieving 295 sold units in the second month and supporting growth through strategic expansion. Developed and managed fadeintheclouds.com to ensure a consistent brand presence and optimized user experience, resulting in a 49% increase in website visits and a 0.11% conversion rate within two months. Led a launch event with 65% distributor attendance, generating qualified distributor interest and supporting network growth. Scaled the Instagram account from launch to 449 organic followers in four months, delivering 17,589 engagements and 464,000+ views with improved engagement through data-driven content strategies.

Marketing Manager at AiChat Pte Ltd

October 1, 2024 - July 1, 2025

Led the development of AiChat's rebrand and company profile video, achieving 22,000+ YouTube views and supporting successful repositioning of its new product in Malaysia in 2024. Drove global brand growth by attracting 6.9K active users, 6.6K new users, and 2.7K organic search sessions, strengthening presence across multiple international markets. Directed the redesign of AiChat's website, increasing monthly visitors to 7,000 and boosting digital presence in key markets. Led AVA product launch, achieving an 11.1% partner conversion rate through strategic Shopify partnerships and expanding AiChat's business network. Generated a 30% lead conversion from event attendees, consistently acquiring around 60 qualified customer leads per launch through outreach and relationship-building initiatives.

Head of Digital Content & Marketing / Global Marketing at Straits Financial & Asia Commodity Marketplace

August 1, 2023 - October 1, 2024

Led SEO initiatives to secure top search rankings for strategic commodity trading keywords on Google and Bing in Indonesia, and top-5 positions in Singapore. Drove 1.3K monthly organic visits through SEO optimization, achieving top-5 keywords and expanding brand visibility across Indonesia and international markets. Generated LinkedIn growth in engagement, reach, and followers by more than 200% in under a month. Expanded the LinkedIn presence from 1,000 to 7,000 followers through targeted B2B strategies. Optimized website performance to >2,000 monthly viewers via SEO and content. Increased LinkedIn followers by 1,000% (879 to 10,000+). Led a cross-functional marketing team (Content Creators, SEO Specialists, Paid Ads Specialists) to drive brand growth and digital performance.

Social Media Specialist at Liveaboard Indonesia

August 1, 2022 - August 1, 2023

Increased Instagram reach by 232% (8.7K to 29K) and boosted engagement by 162% (533 to 1.4K) within two months through strategic content and social management. Developed and implemented brand identity system (logo and guidelines) used across marketing channels. Executed and optimized paid social campaigns for Majik Cruise, reaching 172,000 users with a cost per result of Rp2,287. Managed and executed social strategies across five luxury travel brands—Liveaboard Indonesia, Majik Cruise, Seven Seas, Oracle Yacht, and Yacht Charter Indonesia—ensuring consistent positioning and content delivery. Generated 30% of total qualified leads from organic Instagram initiatives via content and community engagement.

Digital Marketing Specialist at Loxia Photography

February 1, 2021 - May 1, 2022

Established strategic collaborations with wedding MC partners, generating 35% of new customer acquisitions via joint promotional campaigns. Drove 35% of total lead generation through strategic Instagram activation and engagement initiatives. Produced high-performing organic Reels content, delivering 49.5K+ views and 1.5K+ engagements across three campaign videos, boosting brand visibility and audience interaction. Grew Instagram followers by 4%, rising from 50K to 52K through content and community management strategies.

UI Manager (Part Time) at Lingotalk

August 1, 2020 - December 1, 2020

Generated 1,600+ website visitors in the first month after launch, contributing to higher brand exposure, lead generation, and course conversion opportunities. Created GIF and motion UI assets for the website. Implemented user-focused UI design based on requirements to ensure a user-friendly application. Managed brief concept and organized workflow and task division among UI team members.

Founder at Akrative

January 1, 2020 - January 1, 2023

Generated 300–500% ROAS through Meta and Tokopedia campaigns with a monthly ad budget of IDR 1 million for clients’ brands. Achieved 3x–5x revenue from paid campaigns, delivering IDR 3–5 million in monthly sales per IDR 1 million ad spend. Supervised a team of four handling more than ten clients. Managed business operations, including deck prep, client pitches, and brand collaborations, securing collaborations with over ten clients in two years. Increased customer acquisition and ROI through continuous optimization, testing, and experimentation with ad creatives, bidding strategies, audience targeting, and placements.