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I am a Toronto-based independent creative director and design consultant who thrives at the intersection of strategy, design, technology, and storytelling. With a multidisciplinary background spanning brand systems, UX/UI, campaigns, and production, I turn ideas into clear, impactful creative outcomes across print, digital, and experiential channels.…

Darryl Jonckheere

Creative Director, Art Director, Designer, +2

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I am a Toronto-based independent creative director and design consultant who thrives at the intersection of strategy, design, technology, and storytelling. With a multidisciplinary background spanning brand systems, UX/UI, campaigns, and production, I turn ideas into clear, impactful creative outcomes across print, digital, and experiential channels.…

Available to hire

I am a Toronto-based independent creative director and design consultant who thrives at the intersection of strategy, design, technology, and storytelling.

With a multidisciplinary background spanning brand systems, UX/UI, campaigns, and production, I turn ideas into clear, impactful creative outcomes across print, digital, and experiential channels.

Skills

Brand Identity

Leadership

Experience Level

Brand Identity

Expert

Leadership

Expert

Work Experience

Independent Creative Director and Design Consultant at Self-employed / Independent Practice

October 1, 2025 - Present

Partnering with startups and small businesses to build brands, launch products, and execute cross-channel marketing through thoughtful design and practical strategy. Delivering creative development, art direction, and design across brand identity, packaging, retail, marketing campaigns, and digital experiences; supporting initiatives across print, social, web, and experiential channels. Current clients include Lucky Book Publishing, Studio 3, Corsano Pilates, LAS Swimwear, LPi Group.

Associate Director of Design, Creative Services at Zoomer

July 1, 2015 - September 1, 2025

Art Direction and design for multi-platform campaigns across Zoomer’s flagship properties, including Vision TV, Zoomer Radio, Classical FM, Zoomer Magazine, ideacity, and CARP. Led creative and design for the 20th anniversary of ideacity conference, assuming full ownership from an external agency. Core member of the CARP strategic planning team, leading rebranding, advocacy campaigns, and digital transformation efforts. Directed design and production for virtual conferences and live-streamed events produced on accelerated timelines. Integrated AI tools into creative workflows to accelerate ideation and elevate execution quality.

Design Lead at Jibestream

January 1, 2014 - December 1, 2015

Led design for a $20M proof-of-concept wayfinding kiosk application for the U.S. Department of Veterans Affairs, in partnership with Vecna Technologies. Established UX/UI documentation, wireframing standards, and accessibility practices across mobile and kiosk platforms. Directed pilot wayfinding applications for Amgen Pharmaceuticals and Washington Real Estate Investment Trust. Conducted ADA compliance and usability research; partnered closely with development teams through QA and implementation.

Design Lead at Yabsta Digital

January 1, 2012 - January 1, 2014

Led agency rebrand and improved briefing, scoping, and creative delivery frameworks. Pitched integrated concepts and supported RFP development. Managed creative pipelines across hybrid design and development teams. Recruited and mentored creative and technical talent to expand agency capability.

Art Director / Designer at OSL Marketing

January 1, 2005 - January 1, 2011

Contributed to integrated retail and national digital campaigns for Yum! Brands, Bayer, Pepsi-QTG Canada, ConAgra Foods, The Dial Corporation, and Dare Foods. Produced motion graphics and 3D visualizations for product-driven marketing initiatives.

Industrial Designer at DesignCentric

January 1, 2000 - January 1, 2004

Independent industrial designer delivering consumer, commercial, and retail-focused product development. Led end-to-end design initiatives spanning research, ergonomic studies, prototyping, CAD, and production documentation. Collaborated cross-functionally with engineering and marketing teams to translate technical constraints into manufacturable design systems. Produced 3D models, renderings, animations, and technical illustrations. Contributed to early physical-digital experience design across wayfinding, retail environments, and interactive installations.