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Hi, I'm Leonard Cuellar, a Creative Design & Production Manager with over five years in the visual communications industry. I excel at bridging artistic vision with physical fabrication, drawing on hands-on shop management, packaging design, and high-volume print production to deliver compelling brand experiences. I have a proven track record of guiding projects from concept to installation, collaborating with marketing teams to craft multi-channel strategies and maintaining strict quality control to ensure on-brand results, on-time delivery, and measurable impact.…Hi, I'm Leonard Cuellar, a Creative Design & Production Manager with over five years in the visual communications industry. I excel at bridging artistic vision with physical fabrication, drawing on hands-on shop management, packaging design, and high-volume print production to deliver compelling brand experiences. I have a proven track record of guiding projects from concept to installation, collaborating with marketing teams to craft multi-channel strategies and maintaining strict quality control to ensure on-brand results, on-time delivery, and measurable impact.

Leonard Cuellar

Graphic Designer, Packaging Designer, Brand Designer, +4

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Hi, I'm Leonard Cuellar, a Creative Design & Production Manager with over five years in the visual communications industry. I excel at bridging artistic vision with physical fabrication, drawing on hands-on shop management, packaging design, and high-volume print production to deliver compelling brand experiences. I have a proven track record of guiding projects from concept to installation, collaborating with marketing teams to craft multi-channel strategies and maintaining strict quality control to ensure on-brand results, on-time delivery, and measurable impact.…Hi, I'm Leonard Cuellar, a Creative Design & Production Manager with over five years in the visual communications industry. I excel at bridging artistic vision with physical fabrication, drawing on hands-on shop management, packaging design, and high-volume print production to deliver compelling brand experiences. I have a proven track record of guiding projects from concept to installation, collaborating with marketing teams to craft multi-channel strategies and maintaining strict quality control to ensure on-brand results, on-time delivery, and measurable impact.

Available to hire

Hi, I’m Leonard Cuellar, a Creative Design & Production Manager with over five years in the visual communications industry. I excel at bridging artistic vision with physical fabrication, drawing on hands-on shop management, packaging design, and high-volume print production to deliver compelling brand experiences.

I have a proven track record of guiding projects from concept to installation, collaborating with marketing teams to craft multi-channel strategies and maintaining strict quality control to ensure on-brand results, on-time delivery, and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer / Print & Package Production at Axiom Interactive

January 1, 2023 - Present

Develop creative packaging solutions from concept through structural design and production-ready dielines. Execute high-volume print runs with color accuracy and pre-press standards for diverse marketing materials. Perform rigorous pre-flight checks to eliminate errors in layout, typography, and final output. Partner with marketing to deliver multi-channel strategies that align with client brand goals.

Graphic Designer at Litebrite Signs

April 1, 2023 - August 20, 2023

Signage design for custom signs, retail signage, vehicle lettering, and digital printing. Prepared precision vector files (EPS, AI) for fabrication and large-format manufacturing.

Sign Shop Manager at Signs by Design

January 1, 2009 - January 1, 2013

Operational leadership for a facility sign shop, overseeing design and fabrication workflows to ensure on-time project delivery. Directed end-to-end production lifecycle for complex projects, including facility install, directional wayfinding, and ADA standards. Oversaw material stock levels and purchasing.