Hi, I’m Sara Akhmedova, a brand manager and content creator based in Baku. I help fashion brands grow through strong visual identity, engaging storytelling, and AI-assisted content production, handling everything from concept to delivery. My work merges commercial acumen with creative intuition, and I’m passionate about psychology and audience insights to craft campaigns that resonate and convert. I thrive in fast-paced environments and enjoy turning ideas into scalable content and meaningful brand experiences.

Sara Akhmedova

Hi, I’m Sara Akhmedova, a brand manager and content creator based in Baku. I help fashion brands grow through strong visual identity, engaging storytelling, and AI-assisted content production, handling everything from concept to delivery. My work merges commercial acumen with creative intuition, and I’m passionate about psychology and audience insights to craft campaigns that resonate and convert. I thrive in fast-paced environments and enjoy turning ideas into scalable content and meaningful brand experiences.

Available to hire

Hi, I’m Sara Akhmedova, a brand manager and content creator based in Baku. I help fashion brands grow through strong visual identity, engaging storytelling, and AI-assisted content production, handling everything from concept to delivery.

My work merges commercial acumen with creative intuition, and I’m passionate about psychology and audience insights to craft campaigns that resonate and convert. I thrive in fast-paced environments and enjoy turning ideas into scalable content and meaningful brand experiences.

See more

Language

Azerbaijani
Fluent
Turkish
Fluent
English
Advanced
Russian
Beginner

Work Experience

Founder & Brand Manager at The Sarah Akhmed — Online Fashion Retail
January 1, 2023 - Present
Built a profitable online retail business from the ground up, importing clothing from international brands and delivering to customers across Azerbaijan. Managed every stage of the operation, grew organic follower growth, created strong visual branding and storytelling, and increased campaign reach through targeted Meta Ads. Produced product content (photography, video, marketing assets) using AI tools, without external photographers or studios. Oversaw sourcing, pricing, logistics, and customer service.
Founder & Designer at The Mahmoudsoy — Handmade Bag Brand
January 1, 2022 - January 1, 2025
Launched a handmade bag brand, designed and woven 100% cotton yarn, built distinctive brand identity rooted in cultural aesthetics, attracted local influencers, and expanded into physical retail via a store collaboration in Old City (Icherisheher). Led copywriting, storytelling, and content for campaigns; featured as a woman entrepreneur at PASHA's Woman Bazaar.
Social Media Content Creator at Freelance Practice & Personal Portfolio
January 1, 2022 - Present
Maintained a dedicated portfolio of post designs, reels, video edits, and AI-assisted content for multiple brands; produced visual and written content across fashion, lifestyle, product, and venue promotion; collaborated on brand collaborations with on-camera presence.
International Event Assistant at Baku Congress Center
July 1, 2019 - July 1, 2019
Coordinated high-level international meetings during UNESCO World Heritage Session; supported oral translation and cross-cultural liaison; operated in protocol-sensitive environment with tight schedules.
Intern — Diplomatic Protocol & International Relations at Ministry of Foreign Affairs of the Republic of Azerbaijan
March 1, 2021 - June 1, 2021
Supported diplomatic protocol and international relations tasks during internship.
Intern — Diaspora Engagement & Protocol Support at State Committee on Work with Diaspora
September 1, 2019 - November 1, 2019
Assisted diaspora engagement and protocol support activities.
Event Support Volunteer at Nizami Ganjavi International Center
March 1, 2025 - Present
Welcomed and guided high-profile participants; supported technical and logistical coordination.
Volunteer at DOST Agency — DOST Center No. 3
December 1, 2021 - February 1, 2022
Built customer-facing service skills; awarded an 'A' category certificate.
Event Support Volunteer at Nizami Ganjavi International Center
November 1, 2021 - Present
Gained hospitality and guest relations experience; provided support for the forum.
Team Leader — Volunteer Coordination at European Youth Olympic Festival (EYOF Baku 2019)
July 1, 2019 - Present
Led a team of volunteers; supervised assignments; acted as liaison between international athletes and local organizers.

Education

Master's Degree at Presidential Academy of Public Administration
January 1, 2021 - January 1, 2023
Bachelor's Degree at Baku State University
January 1, 2017 - January 1, 2021

Qualifications

Civil Service BB2
January 11, 2030 - June 2, 2026
DOST Volunteer — 'A' Category
January 11, 2030 - June 2, 2026
Social Media Marketing — Notte
January 1, 2025 - June 2, 2026
Fashion Sketching — Aliyeva's
January 1, 2023 - January 1, 2023
Fashion Styling — Chenille
January 1, 2023 - January 1, 2023

Industry Experience

Government, Retail, Media & Entertainment, Education, Professional Services