I’m a social media and content strategist focused on beauty and fashion. I help brands grow engaged audiences through trend-led short-form video, creator partnerships, and data-driven content planning. Currently I’m building a beauty-focused digital community and collaborating with brands to translate messaging into relatable content that drives trust, engagement, and conversions.

Zita Maya Bicho

I’m a social media and content strategist focused on beauty and fashion. I help brands grow engaged audiences through trend-led short-form video, creator partnerships, and data-driven content planning. Currently I’m building a beauty-focused digital community and collaborating with brands to translate messaging into relatable content that drives trust, engagement, and conversions.

Available to hire

I’m a social media and content strategist focused on beauty and fashion. I help brands grow engaged audiences through trend-led short-form video, creator partnerships, and data-driven content planning.

Currently I’m building a beauty-focused digital community and collaborating with brands to translate messaging into relatable content that drives trust, engagement, and conversions.

See more

Language

English
Fluent

Work Experience

Social Media & Content Strategist
August 1, 2025 - Present
Built a beauty-focused digital audience through strategic short-form content, trend analysis, and audience-led content planning. Created short-form content reaching 374K+, 187K+, and 86K+ organic views through hook testing, trend analysis, and performance-led execution. Planned and batched-created TikTok content informed by audience demand, Creator Search Insights, and engagement data. Managed brand collaborations from concept through filming, editing, posting, and communications. Built an engaged audience community through product recommendations, beauty advice, and direct interaction. Used audience feedback to shape content direction. Fostered repeat viewer engagement via recurring content concepts.
Brand Ambassador at Indu Beauty
July 1, 2024 - August 1, 2025
Created social-first beauty content aligned with brand campaigns, product launches, and audience engagement objectives. Represented the brand in creator-facing marketing activities, translating product messaging into relatable, conversion-conscious content. Collaborated directly with brand campaigns, content ideation, and audience engagement.

Education

BA History at Newcastle University
January 11, 2030 - July 1, 2026
BA History at Newcastle University
January 11, 2030 - July 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Other