With over five years of Senior Creative leadership experience and a proven ability to transform niche brands into globally recognised, multi-category fashion houses, I bring a strategic blend of design excellence, brand storytelling, and commercial discipline. I am eager to contribute my hands-on experience and market-facing mindset to help elevate your brand offering to new heights. I thrive in fast-paced, high-pressure environments. What others may view as stress, I see as momentum driven by a deep passion for design and the satisfaction of transforming ambitious ideas into commercially successful realities. My creative approach has been shaped by collaborations with diverse teams, cultures, and global suppliers through extensive travel, allowing me to refine a globally informed aesthetic that translates seamlessly into resort and lifestyle categories. As Head of Design and Production at Vivienne Collection, I led a brand transformation, stewarding design, development, and product engineering to deliver a cohesive brand narrative and scalable product architecture that supports growth. I analyzed consumer behavior, trend trajectories, and competitive positioning to craft product lines that resonate with target audiences while preserving healthy margins. I oversee cross-functional teams to ensure seamless handoffs from concept to production to market, shortening lead times and enabling rapid, data-informed decisions that support marketing calendars and campaigns. I translate executive ambitions into compelling product narratives, packaging, and go-to-market strategies that strengthen brand equity and drive customer engagement across regions. I leverage data to forecast demand, optimize inventories, and guide design direction—reducing risk and empowering marketing with actionable insights.…With over five years of Senior Creative leadership experience and a proven ability to transform niche brands into globally recognised, multi-category fashion houses, I bring a strategic blend of design excellence, brand storytelling, and commercial discipline. I am eager to contribute my hands-on experience and market-facing mindset to help elevate your brand offering to new heights. I thrive in fast-paced, high-pressure environments. What others may view as stress, I see as momentum driven by a deep passion for design and the satisfaction of transforming ambitious ideas into commercially successful realities. My creative approach has been shaped by collaborations with diverse teams, cultures, and global suppliers through extensive travel, allowing me to refine a globally informed aesthetic that translates seamlessly into resort and lifestyle categories. As Head of Design and Production at Vivienne Collection, I led a brand transformation, stewarding design, development, and product engineering to deliver a cohesive brand narrative and scalable product architecture that supports growth. I analyzed consumer behavior, trend trajectories, and competitive positioning to craft product lines that resonate with target audiences while preserving healthy margins. I oversee cross-functional teams to ensure seamless handoffs from concept to production to market, shortening lead times and enabling rapid, data-informed decisions that support marketing calendars and campaigns. I translate executive ambitions into compelling product narratives, packaging, and go-to-market strategies that strengthen brand equity and drive customer engagement across regions. I leverage data to forecast demand, optimize inventories, and guide design direction—reducing risk and empowering marketing with actionable insights.WWWW…