Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Social media and content marketing professional with 4+ years building and growing brands across Instagram, Facebook, LinkedIn, TikTok, X and YouTube. I combine a 3D animation and graphic design foundation with data-led strategy and AI-accelerated content production to deliver scroll-stopping creative and measurable engagement growth. I also bring operational discipline from senior executive support work, managing stakeholders, content calendars, cross-functional projects, and end-to-end delivery. Known for turning performance data into actionable improvements, streamlining content workflows, and producing polished campaign assets that strengthen brand consistency.…Social media and content marketing professional with 4+ years building and growing brands across Instagram, Facebook, LinkedIn, TikTok, X and YouTube. I combine a 3D animation and graphic design foundation with data-led strategy and AI-accelerated content production to deliver scroll-stopping creative and measurable engagement growth. I also bring operational discipline from senior executive support work, managing stakeholders, content calendars, cross-functional projects, and end-to-end delivery. Known for turning performance data into actionable improvements, streamlining content workflows, and producing polished campaign assets that strengthen brand consistency.

Mary Nyoike

Social Media Manager, Digital Marketer, Content Strategist, +3





Social media and content marketing professional with 4+ years building and growing brands across Instagram, Facebook, LinkedIn, TikTok, X and YouTube. I combine a 3D animation and graphic design foundation with data-led strategy and AI-accelerated content production to deliver scroll-stopping creative and measurable engagement growth. I also bring operational discipline from senior executive support work, managing stakeholders, content calendars, cross-functional projects, and end-to-end delivery. Known for turning performance data into actionable improvements, streamlining content workflows, and producing polished campaign assets that strengthen brand consistency.…Social media and content marketing professional with 4+ years building and growing brands across Instagram, Facebook, LinkedIn, TikTok, X and YouTube. I combine a 3D animation and graphic design foundation with data-led strategy and AI-accelerated content production to deliver scroll-stopping creative and measurable engagement growth. I also bring operational discipline from senior executive support work, managing stakeholders, content calendars, cross-functional projects, and end-to-end delivery. Known for turning performance data into actionable improvements, streamlining content workflows, and producing polished campaign assets that strengthen brand consistency.

Available to hire

Social media and content marketing professional with 4+ years building and growing brands across Instagram, Facebook, LinkedIn, TikTok, X and YouTube. I combine a 3D animation and graphic design foundation with data-led strategy and AI-accelerated content production to deliver scroll-stopping creative and measurable engagement growth.

I also bring operational discipline from senior executive support work, managing stakeholders, content calendars, cross-functional projects, and end-to-end delivery. Known for turning performance data into actionable improvements, streamlining content workflows, and producing polished campaign assets that strengthen brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Executive Assistant (Communications & Operations) at Athena

September 1, 2025 - Present

Supported a fintech founder and CEO (and previously a venture capital principal) through internal and external communications, drafting founder voice correspondence, briefs and stakeholder updates. Built and maintained content/information systems including a knowledge dashboard and structured document filing taxonomy. Coordinated end to end hiring and onboarding across Google Workspace, Slack, Klaviyo and Figma. Developed automated workflows to summarize daily newsletters and pull market/stock data into structured email briefs. Managed complex multi-time-zone calendars, vendor relationships, procurement and financial administration across multiple companies, and prepared executive reports and investor materials. Conducted market monitoring and research summaries and maintained inbox and task tracking to ensure timely responses and no missed deadlines. Planned events and coordinated travel and logistics.

Freelance Social Media Designer at Apollo Tours

January 1, 2025 - Present

Designed and produced high-resolution Instagram and print campaign creative for a Kenyan safari and car hire brand. Built and maintained a locked brand system (colour, typography and logo usage) applied consistently across campaigns. Created scroll-stopping social posters, carousels and story sets supporting bookings and brand awareness, and developed concepts for seasonal promotions from ideation through final artwork. Produced both social-first and print-ready assets with correct formats and exports; maintained a consistent posting aesthetic and collaborated directly with the client within tight timelines. Built reusable templates and design components to improve turnaround for recurring campaigns and optimized creative through engagement testing of layouts and messaging.

Lead Digital Marketer at Thrive Aesthetics

May 1, 2023 - June 30, 2025

Increased organic website traffic by 60% in six months through SEO and keyword strategy using Google Analytics and SEMrush. Boosted social media engagement by 45% using brand-consistent visuals built in Illustrator, Canva and After Effects and data-driven posting schedules. Developed and led a multi-platform content strategy aligned to brand identity and voice. Managed online booking system to streamline client scheduling and improve conversion flow. Oversaw cross-functional projects aligning marketing initiatives with operational priorities. Led end-to-end content production including scripting, filming and editing marketing videos. Managed influencer partnerships to expand reach within time and budget. Created executive-level presentations and reports translating performance into actionable insights. Optimized internal content workflows to reduce turnaround time by 30% and improve collaboration between creative and admin teams, and ran A/B testing initiatives to improve content effec

Digital Marketer (Remote) at Dreamvibe Skincare

February 1, 2023 - July 31, 2023

Revamped website UX and implemented SEO, driving a 50% increase in organic search traffic within four months. Planned and executed segmented email campaigns, improving open rates by 20% and conversions by 15%. Managed product content creation for SEO compliance and brand consistency. Compiled weekly analytics reports for executive review to support data-driven decisions. Conducted competitor analysis to inform product positioning and promotions, introduced trend-responsive product lines, and coordinated with stakeholders to align content to launch timelines and campaign goals.

Digital Marketer at Dreamvibe Skincare

February 1, 2023 - July 31, 2023

Revamped website UX and SEO to drive a 50% increase in organic search traffic within four months. Planned and executed segmented email marketing campaigns, improving open rates by 20% and conversions by 15%. Managed product content creation ensuring SEO compliance and brand consistency. Compiled weekly analytics reports for executive review and supported data-driven decision-making. Maintained consistent brand identity across marketing touchpoints, conducted competitor analysis for product positioning and promotions, and developed engaging SEO-optimized product content to elevate the customer journey. Introduced trend-responsive product lines based on market/competitor research and coordinated with stakeholders to align content with launch timelines and campaign goals.

Social Media Account Manager & Content Creator at Mediacrest Digital

November 1, 2022 - January 31, 2023

Managed social media accounts for four healthcare clients, increasing engagement by 70% through targeted strategies. Reduced advertising waste by 35% through optimized audience targeting and budget allocation. Scheduled and monitored content calendars to ensure timely posting and campaign alignment. Engaged with online communities to maintain brand responsiveness and strengthen client relationships. Produced visuals and copy tailored to healthcare sector regulations and audience needs, collaborated with internal teams to deliver creative assets within timelines, and tracked/reported social media metrics to guide ongoing strategy improvements. Applied market trend insights to inform strategic content decisions.

Graphic Designer (Remote) at Explore with Sultan

August 1, 2022 - October 31, 2022

Designed promotional materials contributing to a 25% increase in tour bookings during the campaign. Produced 30+ brand-consistent assets under tight deadlines while maintaining quality. Developed reusable templates to scale marketing efforts and reduce production time. Applied contemporary design trends to improve visual appeal and engagement. Adapted brand-aligned visuals across social and print formats. Coordinated revisions and approvals to deliver final assets on time, maintained organised file systems, and streamlined client feedback/revision cycles to reduce turnaround time.

Graphic Designer at Explore with Sultan

August 1, 2022 - October 31, 2022

Designed promotional materials that contributed to a 25% increase in tour bookings during the campaign. Produced 30+ brand-consistent assets under tight deadlines while maintaining quality. Developed reusable templates to scale marketing efforts and reduce production time. Incorporated contemporary design trends to enhance visual appeal and engagement. Adapted brand-aligned visuals for social and print channels. Coordinated design revisions and approvals to deliver final assets on time, maintained organized file systems for accessibility, streamlined client feedback/revision cycles to reduce turnaround, and managed exports in correct formats and resolutions.