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I am a Senior Graphic Designer with over 10 years of experience across branding, print and digital design in Australia and Southeast Asia. I specialize in crafting brand visuals and packaging, and I’m proficient in Adobe Creative Suite, social media content, and marketing campaigns. I love translating brand vision into visually compelling assets and enjoy collaborating with teams to deliver effective creative solutions. I’ve delivered branding, packaging, and digital assets for retail, F&B and corporate clients. I thrive in freelance project management, stakeholder collaboration and end-to-end production, guiding projects from concepts to final delivery and ensuring quality across multiple channels.…I am a Senior Graphic Designer with over 10 years of experience across branding, print and digital design in Australia and Southeast Asia. I specialize in crafting brand visuals and packaging, and I’m proficient in Adobe Creative Suite, social media content, and marketing campaigns. I love translating brand vision into visually compelling assets and enjoy collaborating with teams to deliver effective creative solutions. I’ve delivered branding, packaging, and digital assets for retail, F&B and corporate clients. I thrive in freelance project management, stakeholder collaboration and end-to-end production, guiding projects from concepts to final delivery and ensuring quality across multiple channels.

Khai Ling Lai

Graphic Designer, Art Director, Brand Designer, +2

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I am a Senior Graphic Designer with over 10 years of experience across branding, print and digital design in Australia and Southeast Asia. I specialize in crafting brand visuals and packaging, and I’m proficient in Adobe Creative Suite, social media content, and marketing campaigns. I love translating brand vision into visually compelling assets and enjoy collaborating with teams to deliver effective creative solutions. I’ve delivered branding, packaging, and digital assets for retail, F&B and corporate clients. I thrive in freelance project management, stakeholder collaboration and end-to-end production, guiding projects from concepts to final delivery and ensuring quality across multiple channels.…I am a Senior Graphic Designer with over 10 years of experience across branding, print and digital design in Australia and Southeast Asia. I specialize in crafting brand visuals and packaging, and I’m proficient in Adobe Creative Suite, social media content, and marketing campaigns. I love translating brand vision into visually compelling assets and enjoy collaborating with teams to deliver effective creative solutions. I’ve delivered branding, packaging, and digital assets for retail, F&B and corporate clients. I thrive in freelance project management, stakeholder collaboration and end-to-end production, guiding projects from concepts to final delivery and ensuring quality across multiple channels.

Available to hire

I am a Senior Graphic Designer with over 10 years of experience across branding, print and digital design in Australia and Southeast Asia. I specialize in crafting brand visuals and packaging, and I’m proficient in Adobe Creative Suite, social media content, and marketing campaigns. I love translating brand vision into visually compelling assets and enjoy collaborating with teams to deliver effective creative solutions.

I’ve delivered branding, packaging, and digital assets for retail, F&B and corporate clients. I thrive in freelance project management, stakeholder collaboration and end-to-end production, guiding projects from concepts to final delivery and ensuring quality across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer at Extreme Marquees

January 1, 2024 - Present

Designed digital marketing assets across Facebook, Instagram, Shopify and Mailchimp campaigns. Maintained brand consistency across all visual communications and marketing materials. Video editing for product instructions. Collaborated with internal teams to deliver high-quality creative outputs aligned with campaign objectives.

Senior Graphic Designer (Self-employed/ Freelance) at Self-employed / Freelance

January 1, 2017 - Present

Developed creative concepts, branding and art direction based on client briefs across multiple industries. Produced marketing materials including packaging, social media content, logos and brand guidelines. Collaborated with clients, photographers, videographers and print vendors to deliver integrated campaigns. Managed multiple projects simultaneously, ensuring timelines, quality control and final delivery standards.

Senior Art Director at Coda Advertising Agency, Malaysia

January 1, 2013 - December 31, 2017

Developed creative concepts and marketing materials for real estate campaigns. Produced print advertisements, brochures, banners, and outdoor marketing materials.

Junior Art Director at Be Beyond Advertising Agency, Singapore

January 1, 2012 - December 31, 2013

Supervised the assessment of all graphic materials to ensure the quality and accuracy in the design and production. Delivered POP Display/ POSM & Advertising Campaigns.

Junior Graphic Designer - Art Director at ED&C Advertising Agency, Singapore

January 1, 2008 - December 31, 2012

Developed concept, key visual and art direction. Led design team in variety of design adaptations and liaised with printing production. Developed POP Display/ POSM & Advertising Campaigns.