I'm a Beijing- and Melbourne-based executive director and creative producer leading end-to-end production of integrated digital marketing campaigns for brands like Tmall, JD.com, Midea and Proya. I excel at coordinating cross-functional teams to align creative output with brand objectives, from concept through delivery and post-production. Since 2024 I’ve been exploring cross-border e-commerce and TikTok content production, supporting campaigns across China, the UK, France, Australia and beyond. I enjoy hands-on roles—from casting and shoot coordination to editing and delivering performance-driven ad creatives.…

Renge Chen

I'm a Beijing- and Melbourne-based executive director and creative producer leading end-to-end production of integrated digital marketing campaigns for brands like Tmall, JD.com, Midea and Proya. I excel at coordinating cross-functional teams to align creative output with brand objectives, from concept through delivery and post-production. Since 2024 I’ve been exploring cross-border e-commerce and TikTok content production, supporting campaigns across China, the UK, France, Australia and beyond. I enjoy hands-on roles—from casting and shoot coordination to editing and delivering performance-driven ad creatives.…

Available to hire

I’m a Beijing- and Melbourne-based executive director and creative producer leading end-to-end production of integrated digital marketing campaigns for brands like Tmall, JD.com, Midea and Proya. I excel at coordinating cross-functional teams to align creative output with brand objectives, from concept through delivery and post-production.

Since 2024 I’ve been exploring cross-border e-commerce and TikTok content production, supporting campaigns across China, the UK, France, Australia and beyond. I enjoy hands-on roles—from casting and shoot coordination to editing and delivering performance-driven ad creatives.

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Language

English
Advanced

Work Experience

Beijing Execution Director / Creative Producer at Damen Interactive
May 1, 2022 - March 1, 2023
Executed integrated digital marketing campaigns for brands including Tmall, JD.com, Midea, and Proya. Managed end-to-end production from creative development to delivery and post-production. Coordinated cross-functional teams to align creative output with brand objectives. Delivered campaigns with budgets exceeding AUD 20K.
Remote Cross-border E-commerce Operator (EU Market)
September 1, 2024 - Present
Built and managed private-domain sales channels across France, Germany, and Poland. Delivered end-to-end operations: product sourcing, content creation, logistics, and fulfilment. Collaborated with 8+ distributors and e-commerce channels. Achieved 98%+ order success rate with consistent monthly profit.
TikTok Creative Content Producer at Flite Agency
February 1, 2025 - September 1, 2025
Feb 2025 – Sep 2025 Melbourne TikTok Creative Content Producer, Flite Agency. Supported TikTok Beijing team on UK and French market ads script adaptation and localization for performance campaigns. Assisted end-to-end production in Australia, including casting, shoot coordination, and on-set execution. Contributed to editing and delivery of TikTok In-Feed Ad creatives for campaign deployment and testing.

Education

Bachelor of Film & Television Directing at Beijing Film Academy
July 1, 2018 - July 1, 2022
Master of Criminology at University of Melbourne
July 1, 2023 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services