Marketing Category Trainee (Fragrance) at Parfums Christian Dior

Supported the fragrance category team in developing and executing go-to-market strategies for new and existing product lines across retail and travel retail channels. Conducted market research and competitor analysis to identify consumer trends, informing category positioning and product mix decisions. Coordinated product launches, including preparation of launch toolkits, collateral, and retailer communication materials. Collaborated with cross-functional teams (trade marketing, visual merchandising, supply chain) to ensure in-store execution and brand consistency. Analyzed sales data and category performance metrics to generate insights and support monthly business reviews. Liaised with internal stakeholders and external partners to support campaign planning and digital content initiatives for fragrance SKUs.

Junior Digital Marketing Executive cum Bartender at A Dr Brand

Managed social media postings, growing followers by 10% over three months. Scheduled and tracked EDM reports, analysing data to identify trends and improve campaign performance. Crafted engaging copywriting for social posts, ads, and promotional materials. Assisted in visual merchandising of spa outlets, ensuring consistent branding across all locations. Liaised with influencers to develop and execute social media campaigns.

Marketing Intern at Cavemen Restaurant and Bar

Managed and pitched digital marketing projects to drive brand awareness. Curated products for retail sales and successfully launched a new product line. Created engaging content, including articles and copywriting, increasing website traffic by 20%. Collaborated with organisations and partners, such as Singhealth, on co-marketing initiatives. Assisted with bartending operations at events and the restaurant floor.