I am a Performance Marketing Specialist with about 2.2 years of experience in Meta Ads and growth marketing. I have a passion for campaign scaling and creative strategy, contributing to significant revenue generation. I love experimenting with different marketing strategies to find the best fit for growth and conversion optimization, while continuously improving key performance metrics. In my career, I've managed significant ad spends and have successfully scaled campaigns. I enjoy mentoring others and sharing knowledge about effective marketing practices. My goal is to keep advancing in the field of performance marketing and explore new marketing technologies and strategies to drive better results.

Shivani Pandey

I am a Performance Marketing Specialist with about 2.2 years of experience in Meta Ads and growth marketing. I have a passion for campaign scaling and creative strategy, contributing to significant revenue generation. I love experimenting with different marketing strategies to find the best fit for growth and conversion optimization, while continuously improving key performance metrics. In my career, I've managed significant ad spends and have successfully scaled campaigns. I enjoy mentoring others and sharing knowledge about effective marketing practices. My goal is to keep advancing in the field of performance marketing and explore new marketing technologies and strategies to drive better results.

Available to hire

I am a Performance Marketing Specialist with about 2.2 years of experience in Meta Ads and growth marketing. I have a passion for campaign scaling and creative strategy, contributing to significant revenue generation. I love experimenting with different marketing strategies to find the best fit for growth and conversion optimization, while continuously improving key performance metrics.

In my career, I’ve managed significant ad spends and have successfully scaled campaigns. I enjoy mentoring others and sharing knowledge about effective marketing practices. My goal is to keep advancing in the field of performance marketing and explore new marketing technologies and strategies to drive better results.

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Work Experience

Executive (Meta Ads) at vCommission Media Pvt. Ltd.
November 1, 2025 - Present
Conducted product research, trend analysis, and market validation before campaign launches. Built and optimized high-converting landing pages and tested multiple creative hooks to improve campaign performance, achieving up to 6–8X ROAS. Mentored interns on campaign execution and optimization workflows.
Digital Marketing Associate (Meta Ads) at Millions Kart Private Limited (Peeperly Brand)
November 1, 2024 - November 1, 2025
Managed Meta Ads campaigns for a D2C brand across India, executing aggressive scaling strategies and achieving campaigns delivering up to 5–7X ROAS. Worked on hooks, scripts, and UGC creatives to improve conversions.
Early Career Experience (Digital Marketing) at IOTA Creative Agency & Bringletech
March 1, 2024 - October 1, 2024
Built foundation in SEO, content marketing, and digital growth strategy while managing social media engagement and supporting Google Ads campaigns.

Education

MBA at Punjab Technical University
January 1, 2022 - January 1, 2024

Qualifications

Add your qualifications or awards here.

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