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I'm Marta Fonseca, a Marketing Manager with over a decade of experience in digital marketing, strategic planning, trade marketing and creative team management. I have a proven track record developing annual marketing plans, executing data-driven multi-channel campaigns, and collaborating directly with commercial teams to maximize on-the-ground performance.\n\nI bring a strong foundation in project management and analytics, coordinating multiple concurrent projects across agency and corporate environments. I thrive turning insights into action, aligning cross-functional teams to deliver measurable growth and ensuring marketing initiatives are tightly connected to business goals.…I'm Marta Fonseca, a Marketing Manager with over a decade of experience in digital marketing, strategic planning, trade marketing and creative team management. I have a proven track record developing annual marketing plans, executing data-driven multi-channel campaigns, and collaborating directly with commercial teams to maximize on-the-ground performance.\n\nI bring a strong foundation in project management and analytics, coordinating multiple concurrent projects across agency and corporate environments. I thrive turning insights into action, aligning cross-functional teams to deliver measurable growth and ensuring marketing initiatives are tightly connected to business goals.

Marta Fonseca

Marketing Strategist, Growth Marketer, Marketing Analyst, +2

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I'm Marta Fonseca, a Marketing Manager with over a decade of experience in digital marketing, strategic planning, trade marketing and creative team management. I have a proven track record developing annual marketing plans, executing data-driven multi-channel campaigns, and collaborating directly with commercial teams to maximize on-the-ground performance.\n\nI bring a strong foundation in project management and analytics, coordinating multiple concurrent projects across agency and corporate environments. I thrive turning insights into action, aligning cross-functional teams to deliver measurable growth and ensuring marketing initiatives are tightly connected to business goals.…I'm Marta Fonseca, a Marketing Manager with over a decade of experience in digital marketing, strategic planning, trade marketing and creative team management. I have a proven track record developing annual marketing plans, executing data-driven multi-channel campaigns, and collaborating directly with commercial teams to maximize on-the-ground performance.\n\nI bring a strong foundation in project management and analytics, coordinating multiple concurrent projects across agency and corporate environments. I thrive turning insights into action, aligning cross-functional teams to deliver measurable growth and ensuring marketing initiatives are tightly connected to business goals.

Available to hire

I’m Marta Fonseca, a Marketing Manager with over a decade of experience in digital marketing, strategic planning, trade marketing and creative team management. I have a proven track record developing annual marketing plans, executing data-driven multi-channel campaigns, and collaborating directly with commercial teams to maximize on-the-ground performance.\n\nI bring a strong foundation in project management and analytics, coordinating multiple concurrent projects across agency and corporate environments. I thrive turning insights into action, aligning cross-functional teams to deliver measurable growth and ensuring marketing initiatives are tightly connected to business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing Specialist — Global Operations at Cyncly

November 1, 2025 - Present

Global marketing role focusing on campaign planning, activation and marketing–sales alignment across international markets; developed the annual EMEA AI email campaigns plan; created internal intake process; built conversational email flows using 6sense; analyzed funnel performance and collaborated with global sales across regions.

Marketing & Commercial Development Specialist at WHEREVER Mags

March 1, 2025 - November 1, 2025

Hybrid marketing and commercial development role focusing on lead generation, event partnerships and strategic planning; co-developed the annual marketing plan; negotiated barter activations for events; managed CRM-based lead generation and consultative follow-up.

Marketing Manager & Team Lead at May Mídias Sociais

January 1, 2019 - February 1, 2025

Led marketing for 20+ clients across retail, healthcare, technology and e-commerce; defined annual strategic plans and managed a 9-person team; ensured brand consistency across channels and led multi-channel campaigns to drive performance; collaborated with clients' commercial teams to maximize results; delivered a healthcare client sales increase of >100%, achieved 85% client renewal rate and 70% proposal-to-client conversion.

Marketing Coordinator / Analyst at Sense Bike

February 1, 2016 - December 1, 2018

Coordinated marketing for a premium B2C cycling brand; developed annual plan focused on seasonal campaigns; conducted competitor benchmarking and market research; planned and executed multi-channel campaigns and contributed to website development and launches.

Digital Marketing Analyst at Actwork

November 1, 2012 - December 1, 2015

Managed social media accounts for multiple clients; analyzed insights and KPIs to inform content strategies; prepared performance reports and translated feedback into campaign adjustments.