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I’m Lybba Rushna, a digital media and performance marketing specialist who thrives on turning data into engaging, results-driven campaigns. I lead cross-functional teams to deliver high-impact initiatives across the UAE and Pakistan, driving lead generation, brand presence, and multi-channel storytelling. My passion lies in storytelling with social impact, collaborating with NGOs and media houses to create compelling documentary-style campaigns that deliver real-world outcomes. I enjoy translating complex ideas into clear, measurable campaigns that resonate with audiences and stakeholders.…I’m Lybba Rushna, a digital media and performance marketing specialist who thrives on turning data into engaging, results-driven campaigns. I lead cross-functional teams to deliver high-impact initiatives across the UAE and Pakistan, driving lead generation, brand presence, and multi-channel storytelling. My passion lies in storytelling with social impact, collaborating with NGOs and media houses to create compelling documentary-style campaigns that deliver real-world outcomes. I enjoy translating complex ideas into clear, measurable campaigns that resonate with audiences and stakeholders.

Lybba Rushna

Digital Marketer, Performance Marketer, Marketing Strategist, +3

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I’m Lybba Rushna, a digital media and performance marketing specialist who thrives on turning data into engaging, results-driven campaigns. I lead cross-functional teams to deliver high-impact initiatives across the UAE and Pakistan, driving lead generation, brand presence, and multi-channel storytelling. My passion lies in storytelling with social impact, collaborating with NGOs and media houses to create compelling documentary-style campaigns that deliver real-world outcomes. I enjoy translating complex ideas into clear, measurable campaigns that resonate with audiences and stakeholders.…I’m Lybba Rushna, a digital media and performance marketing specialist who thrives on turning data into engaging, results-driven campaigns. I lead cross-functional teams to deliver high-impact initiatives across the UAE and Pakistan, driving lead generation, brand presence, and multi-channel storytelling. My passion lies in storytelling with social impact, collaborating with NGOs and media houses to create compelling documentary-style campaigns that deliver real-world outcomes. I enjoy translating complex ideas into clear, measurable campaigns that resonate with audiences and stakeholders.

Available to hire

I’m Lybba Rushna, a digital media and performance marketing specialist who thrives on turning data into engaging, results-driven campaigns. I lead cross-functional teams to deliver high-impact initiatives across the UAE and Pakistan, driving lead generation, brand presence, and multi-channel storytelling.

My passion lies in storytelling with social impact, collaborating with NGOs and media houses to create compelling documentary-style campaigns that deliver real-world outcomes. I enjoy translating complex ideas into clear, measurable campaigns that resonate with audiences and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Head of Digital at Independent News Pakistan (INP)

April 1, 2022 - Present

Managed creative/digital teams to launch successful campaigns across UAE & Pakistan. Increased lead generation by 100% and boosted sales by 70% via digital advertising. Led branding campaigns for real estate, hospitality, and FMCG clients. Coordinated large-scale events, client pitches, and multi-platform campaigns. Key Clients: Rafi Group, Al-Jalil Developers, Reportage Properties (UAE), Acha Foods.

Team Lead Digital at Kenz Advertising

November 1, 2019 - March 2, 2022

Dynamic Digital Media & Marketing Specialist with experience leading cross-functional teams and building brand presence across diverse industries. Led digital strategy, client relations, and storytelling with a focus on filmmaking, social impact, and documentary production; collaborated with global partners, NGOs, and media houses to deliver high-visibility projects.