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I am a paid media and growth marketing leader with 13+ years of experience driving efficiency at scale across B2B and B2C for SaaS, technology, EdTech, education, real estate, nonprofits, and more. I own end-to-end paid media strategy and demand-generation programs, turning ad spend into a predictable revenue engine while continually improving lead quality. I thrive in cross-functional, fast-paced teams, partnering with product, design, and CRO to optimize funnels, landing pages, and attribution. My multi-channel approach across Google Ads, Meta (Facebook/Instagram), and LinkedIn, combined with data-driven testing and scalable dashboards, helps organizations accelerate growth and measurable outcomes.…I am a paid media and growth marketing leader with 13+ years of experience driving efficiency at scale across B2B and B2C for SaaS, technology, EdTech, education, real estate, nonprofits, and more. I own end-to-end paid media strategy and demand-generation programs, turning ad spend into a predictable revenue engine while continually improving lead quality. I thrive in cross-functional, fast-paced teams, partnering with product, design, and CRO to optimize funnels, landing pages, and attribution. My multi-channel approach across Google Ads, Meta (Facebook/Instagram), and LinkedIn, combined with data-driven testing and scalable dashboards, helps organizations accelerate growth and measurable outcomes.

Alondra Abdur-Rahman

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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I am a paid media and growth marketing leader with 13+ years of experience driving efficiency at scale across B2B and B2C for SaaS, technology, EdTech, education, real estate, nonprofits, and more. I own end-to-end paid media strategy and demand-generation programs, turning ad spend into a predictable revenue engine while continually improving lead quality. I thrive in cross-functional, fast-paced teams, partnering with product, design, and CRO to optimize funnels, landing pages, and attribution. My multi-channel approach across Google Ads, Meta (Facebook/Instagram), and LinkedIn, combined with data-driven testing and scalable dashboards, helps organizations accelerate growth and measurable outcomes.…I am a paid media and growth marketing leader with 13+ years of experience driving efficiency at scale across B2B and B2C for SaaS, technology, EdTech, education, real estate, nonprofits, and more. I own end-to-end paid media strategy and demand-generation programs, turning ad spend into a predictable revenue engine while continually improving lead quality. I thrive in cross-functional, fast-paced teams, partnering with product, design, and CRO to optimize funnels, landing pages, and attribution. My multi-channel approach across Google Ads, Meta (Facebook/Instagram), and LinkedIn, combined with data-driven testing and scalable dashboards, helps organizations accelerate growth and measurable outcomes.

Available to hire

I am a paid media and growth marketing leader with 13+ years of experience driving efficiency at scale across B2B and B2C for SaaS, technology, EdTech, education, real estate, nonprofits, and more. I own end-to-end paid media strategy and demand-generation programs, turning ad spend into a predictable revenue engine while continually improving lead quality.

I thrive in cross-functional, fast-paced teams, partnering with product, design, and CRO to optimize funnels, landing pages, and attribution. My multi-channel approach across Google Ads, Meta (Facebook/Instagram), and LinkedIn, combined with data-driven testing and scalable dashboards, helps organizations accelerate growth and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

PPC and Digital Marketing Lead at Remote Digital Excellence

February 1, 2023 - Present

Lead paid media and growth strategy and execution for service and eCommerce clients. Own end-to-end strategy, execution, and optimization across Google Ads, Meta Ads, and LinkedIn Ads. Lead campaign builds, restructures, A/B testing, and landing page optimization. Act as a strategic partner to clients, advising on funnel performance and website best practices. Build, audit, and troubleshoot conversion tracking and tagging.

PPC Lead at HKW

January 1, 2024 - May 1, 2026

Led Paid Media strategy and execution for SaaS, nonprofit organizations, and home services clients. Increased conversion rate 132% for a large B2B SaaS client and 103% for a B2C home services client. Planned and executed high-volume, multi-channel campaigns across Paid Search, Paid Social, and Display. Collaborated with design, development, and leadership to align Paid Media with CRO and UX best practices.

Growth Marketing Manager at Swing Education

March 1, 2022 - February 1, 2023

Responsible for applicant growth and efficiency across multiple markets. Reduced Paid Search cost-per-applicant from $87 to $34 (61% reduction). Scaled Paid Search into the #2 applicant acquisition channel. Launched and scaled new channels including Microsoft Ads, Google Lead Ads, Demand Gen, Display, and Outbrain. Built multi-platform performance reporting and evaluated emerging platforms for audience fit and scale.

Digital Marketing Manager at Kelly Services (Fortune 500)

April 1, 2019 - February 1, 2022

Owned Paid Media, SEO, and Local Listings strategy and execution across multiple brands. Led B2B and B2C paid media strategy across Paid Search, Display, YouTube, Demand Gen, Remarketing, and SEO. Drove 61x B2B ROI, primarily through non-branded Paid Search for science, engineering, and technology units. Served as internal SME; developed training materials and best-practice guides; drove early adoption of new ad formats and platform features.

PPC and SEO Specialist at Blue Tangerine

October 1, 2016 - April 1, 2019

Strategized and managed Google Ads, Microsoft Ads, Yahoo Gemini, and Facebook Ads for Lead Gen and eCommerce clients. Expanded role to include SEO and account management. Authored quarterly PPC best-practices blog content on remarketing and ad innovations.