Passionate and proactive professional with over 10 years of national and international experience in Brand Marketing Communications, Partnership Management, and Digital Marketing. Experienced in managing cross-functional projects and working under pressure while maintaining a positive attitude, creativity, and accountability.…

Carlotta Rattazzo

Passionate and proactive professional with over 10 years of national and international experience in Brand Marketing Communications, Partnership Management, and Digital Marketing. Experienced in managing cross-functional projects and working under pressure while maintaining a positive attitude, creativity, and accountability.…

Available to hire

Passionate and proactive professional with over 10 years of national and international experience in Brand Marketing Communications, Partnership Management, and Digital Marketing. Experienced in managing cross-functional projects and working under pressure while maintaining a positive attitude, creativity, and accountability.

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Language

English
Fluent
French
Fluent
Italian
Fluent
German
Beginner
Spanish; Castilian
Intermediate

Work Experience

Brand Content Manager at General Motors Europe (Zurich)
January 1, 2025 - November 30, 2025
Shape the brand positioning and content strategy for Cadillac in Europe, reporting to the CMO and leading collaboration with the global team. Manage the relationship with the brand's creative agency and coordinate with the in-house digital designer. Oversee brand content across all organic and paid channels (website, CRM, social, experiential marketing, and distributor communications).
Brand Partnership Manager at General Motors Europe (Zurich)
July 1, 2023 - December 31, 2024
Built relationships with partners and stakeholders, negotiating partnership agreements and identifying viable opportunities. Led influencer strategy in collaboration with the Social Media and PR teams. Developed and executed the European merchandise and licensing program.
Brand Marketing Communication Manager at Alfa Romeo Switzerland (Zurich)
September 1, 2019 - November 30, 2022
Led Swiss brand marketing communication from strategy to go-to-market execution; managed media strategy (offline, online, social, SEA), CRM campaigns, assets creation and results tracking; coordinated agencies and budgets; owned digital/social channels; organized brand events, PR, sponsorships and dealer/B2B marketing.
Event and Sponsorship Specialist at Jeep EMEA Headquarters (Turin)
February 1, 2015 - August 31, 2019
Managed international brand partnerships, events, roadshows, launches and B2B/PR/internal events; coordinated agencies from briefing to onsite activation; collaborated with product, PR, digital, CRM and sales; strong focus on ROI and KPIs; coordinated across EMEA national sales companies.
Brand Marketing Communication intern at FCA EMEA Headquarters (Turin)
June 1, 2014 - February 28, 2015
Supported cross-brand marketing communication activities; selected for a Brand Marketing Communication special project to generate ideas and anticipate trends.

Education

Master in Marketing Management at Università degli studi di Torino
January 1, 2013 - January 1, 2015
Erasmus Program at Université M. Montesquieu, Bordeaux IV
September 1, 2012 - February 1, 2013
Bachelor in Management and Economics at Università degli studi di Torino
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Transportation & Logistics