I am a Creative Project Manager specializing in packaging development, creative production, brand activations, and sustainable innovation. With experience leading multidisciplinary projects from concept to implementation, I have collaborated with brands including Adidas, EOS, McCormick, Forever 21, Reebok, Jafra, Librerías Porrúa, Herdez, Barilla, and Grupo Martí. My work combines strong visual communication skills, creative thinking, operational excellence, and sustainable design, bridging strategy, production, and real-world execution across retail, consumer goods, events, and educational initiatives.…

Alejandra Azcárraga

I am a Creative Project Manager specializing in packaging development, creative production, brand activations, and sustainable innovation. With experience leading multidisciplinary projects from concept to implementation, I have collaborated with brands including Adidas, EOS, McCormick, Forever 21, Reebok, Jafra, Librerías Porrúa, Herdez, Barilla, and Grupo Martí. My work combines strong visual communication skills, creative thinking, operational excellence, and sustainable design, bridging strategy, production, and real-world execution across retail, consumer goods, events, and educational initiatives.…

Available to hire

I am a Creative Project Manager specializing in packaging development, creative production, brand activations, and sustainable innovation. With experience leading multidisciplinary projects from concept to implementation, I have collaborated with brands including Adidas, EOS, McCormick, Forever 21, Reebok, Jafra, Librerías Porrúa, Herdez, Barilla, and Grupo Martí. My work combines strong visual communication skills, creative thinking, operational excellence, and sustainable design, bridging strategy, production, and real-world execution across retail, consumer goods, events, and educational initiatives.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder & Creative Director at IIL Design
January 1, 2017 - December 31, 2023
Led a portfolio of ~30 projects per year in packaging, retail and branded product development; managed end-to-end creative production from concept to final delivery for brands such as EOS, Forever 21 and Jafra; oversaw a core team of 5; led Heineken stadium branding including 3 mega-structures, glass door branding, and 40 branded furniture pieces; maintained a monthly retainer with Grupo Martí as art director and photographer producing 30 product/lifestyle images per month totaling 1,000+ images; developed POP materials, retail display systems and packaging balancing creativity with production feasibility.
Project Lead / Collaborator at Spawnlab MX and UNAM
January 1, 2022 - Present
Independent sustainability & biomaterials projects; applied research of mycomaterials for sustainable packaging; collaborating 2022–2024; leading since December 2025 the Bicimáquina project, a traveling educational initiative on energy awareness in Mérida, Yucatán.
Creative Production Lead at DEP Events
January 1, 2014 - December 31, 2017
Coordinated 2–3 large-scale projects with budgets up to MXN 4,000,000; supervised brand activations for events with 100–1,500 attendees; included Formula 1 activations for Johnnie Walker and Premios Fénix; managed suppliers, contractors, production timelines and installation teams; delivered multi-million peso projects under tight deadlines.
Adjunct Professor at Universidad Anáhuac
January 1, 2013 - Present
Taught 1–2 packaging and sustainable materials courses per semester; trained over 1,000 design students across 10+ years; developed course structures, materials and assessments linking industry experience with academic training in packaging design and plastics.
Creative Designer at Another Company
January 1, 2013 - December 31, 2014
Supported creative production and experiential marketing for Adidas and Reebok including graphic identity, retail activations, POP materials and event production.
Design Coordinator at KLASSCO S.A. de C.V.
January 1, 2011 - December 31, 2013
Developed 3D renders, POP materials, displays and packaging concepts; coordinated supplier communication, print approvals, production follow-up and final delivery; contributed to packaging design and structural development for Barilla, McCormick with Marketing and Packaging Engineering teams.
Industrial Designer at Herdez Del Fuerte
January 1, 2008 - December 31, 2010
Project Manager Creativa y Especialista en Packaging; packaging development and design projects across multiple SKUs.

Education

Master’s Degree in Digital Graphic Design (ongoing) at Universidad Internacional de La Rioja (UNIR)
January 11, 2030 - June 3, 2026
Master’s Degree in Motion Graphics Communication at Istituto Europeo di Design
January 1, 2011 - January 1, 2011
Bachelor’s Degree in Industrial Design at Universidad Anáhuac
January 11, 2030 - January 1, 2009
Packaging Engineering & Design Program at Instituto Mexicano del Envase y Embalaje
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Retail, Media & Entertainment, Professional Services