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I am a strategic communications and PR professional with 4+ years’ experience across luxury, fashion, and media. I specialise in editorial reporting, press relations, event execution, and day-to-day PR operations, with a strong understanding of the UK media landscape and business development. I am multilingual and culturally fluent across Europe and the Middle East, fluent in Dutch and Persian and conversational in French, Arabic and German. I am known for precision, initiative, and a polished communication style that aligns with luxury brand standards, and I enjoy maintaining press archives, coordinating budgets, and guiding junior team members.…I am a strategic communications and PR professional with 4+ years’ experience across luxury, fashion, and media. I specialise in editorial reporting, press relations, event execution, and day-to-day PR operations, with a strong understanding of the UK media landscape and business development. I am multilingual and culturally fluent across Europe and the Middle East, fluent in Dutch and Persian and conversational in French, Arabic and German. I am known for precision, initiative, and a polished communication style that aligns with luxury brand standards, and I enjoy maintaining press archives, coordinating budgets, and guiding junior team members.

Lida Nasiri

Content Creator, Copywriter, Project Manager, +2

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I am a strategic communications and PR professional with 4+ years’ experience across luxury, fashion, and media. I specialise in editorial reporting, press relations, event execution, and day-to-day PR operations, with a strong understanding of the UK media landscape and business development. I am multilingual and culturally fluent across Europe and the Middle East, fluent in Dutch and Persian and conversational in French, Arabic and German. I am known for precision, initiative, and a polished communication style that aligns with luxury brand standards, and I enjoy maintaining press archives, coordinating budgets, and guiding junior team members.…I am a strategic communications and PR professional with 4+ years’ experience across luxury, fashion, and media. I specialise in editorial reporting, press relations, event execution, and day-to-day PR operations, with a strong understanding of the UK media landscape and business development. I am multilingual and culturally fluent across Europe and the Middle East, fluent in Dutch and Persian and conversational in French, Arabic and German. I am known for precision, initiative, and a polished communication style that aligns with luxury brand standards, and I enjoy maintaining press archives, coordinating budgets, and guiding junior team members.

Available to hire

I am a strategic communications and PR professional with 4+ years’ experience across luxury, fashion, and media. I specialise in editorial reporting, press relations, event execution, and day-to-day PR operations, with a strong understanding of the UK media landscape and business development.
I am multilingual and culturally fluent across Europe and the Middle East, fluent in Dutch and Persian and conversational in French, Arabic and German. I am known for precision, initiative, and a polished communication style that aligns with luxury brand standards, and I enjoy maintaining press archives, coordinating budgets, and guiding junior team members.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

Persian

Fluent

French

Intermediate

Arabic

Intermediate

German

Intermediate

Work Experience

Communications & PR Manager at The Qode PR (London Branch)

September 1, 2024 - Present

Managed end-to-end PR operations for the London office, including editorial reporting, sample coordination, and daily administrative workflows. Produced monthly editorial reports and maintained press archives for senior leadership and regional teams. Oversaw media lists and contact databases, ensuring accuracy and strategic segmentation for UK and EU outreach. Coordinated PR budgets, including invoice processing, vendor management, and sample orders. Supervised interns and junior staff, delegating tasks and ensuring high-quality execution. Planned and executed press events, media tie-ups, and brand activations across London and the Middle East. Integrated influencer strategies to support brand differentiation and retention.

News & Community Engagement Coordinator at News UK

January 1, 2022 - January 1, 2024

Supported integrated editorial campaigns for breaking news and live events, ensuring cross-platform amplification. Built strong press relationships across UK media, securing coverage aligned with brand positioning. Compiled competitor insights and monthly reports to inform editorial and PR strategy. Maintained internal databases and ensured data accuracy across content workflows.

PR & Editorial Executive at Chopard

September 1, 2020 - April 1, 2021

Coordinated luxury press events and media activations, managing logistics, guest lists, and press follow-ups. Managed press relations across Europe, supporting product launches and seasonal campaigns. Handled influencer collaborations, including seed gifting and quarterly campaign execution. Maintained editorial archives and prepared coverage reports for global HQ.

Digital Content & Audience Engagement Coordinator at NET-A-PORTER

June 1, 2018 - August 1, 2020

Planned exclusive press events and activations, securing high-impact coverage across fashion and lifestyle media. Managed influencer partnerships and PR seed-in to maximise brand visibility. Collaborated with agencies to deliver digital and editorial campaigns under tight timelines. Supported editorial workflows, ensuring accuracy and alignment with luxury brand voice.

Sales Assistant and Copy Editor at Harrods

June 1, 2017 - August 1, 2018

Delivered exceptional client service on the shop floor, supporting high-value sales and ensuring a seamless, aspirational experience. Assisted with styling guidelines and adding accessories to complete looks, consistently representing the brand identity. Produced editorial product descriptions in-store reflecting luxury tone and commercial properties. Supported VIP clients at events and boutique activations. Built rapport and maintained conversations to stay on top of new trends.