I am a user-focused senior instructional designer with over 20 years of experience creating clear, accessible digital and instructor-led content across complex, regulated and technical environments. I excel at transforming complex information into intuitive customer-facing journeys and collaborating with designers, product teams, researchers, SMEs and stakeholders to shape seamless digital experiences. I have a strong background in AI-enabled learning, analytics, user testing and research insights to improve content performance, usability and engagement. My work emphasizes accessibility, tone of voice, content strategy, compliance-driven communication and cross-functional delivery. I’m a published author with Big 5 publishers, bringing strong writing craft, editorial judgment and audience awareness to UX copy, digital content and content design.

Emma Mason

I am a user-focused senior instructional designer with over 20 years of experience creating clear, accessible digital and instructor-led content across complex, regulated and technical environments. I excel at transforming complex information into intuitive customer-facing journeys and collaborating with designers, product teams, researchers, SMEs and stakeholders to shape seamless digital experiences. I have a strong background in AI-enabled learning, analytics, user testing and research insights to improve content performance, usability and engagement. My work emphasizes accessibility, tone of voice, content strategy, compliance-driven communication and cross-functional delivery. I’m a published author with Big 5 publishers, bringing strong writing craft, editorial judgment and audience awareness to UX copy, digital content and content design.

Available to hire

I am a user-focused senior instructional designer with over 20 years of experience creating clear, accessible digital and instructor-led content across complex, regulated and technical environments. I excel at transforming complex information into intuitive customer-facing journeys and collaborating with designers, product teams, researchers, SMEs and stakeholders to shape seamless digital experiences.

I have a strong background in AI-enabled learning, analytics, user testing and research insights to improve content performance, usability and engagement. My work emphasizes accessibility, tone of voice, content strategy, compliance-driven communication and cross-functional delivery. I’m a published author with Big 5 publishers, bringing strong writing craft, editorial judgment and audience awareness to UX copy, digital content and content design.

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Work Experience

Senior Learning Designer at Babcock International, Lyneham
September 1, 2025 - Present
Created clear, user-focused content for complex defence training journeys, translating technical and operational requirements into accessible digital and instructor-led materials. Worked with SMEs, stakeholders and design teams to shape end-to-end experiences across training and service touchpoints. Ensured SCORM/xAPI compliance, aligned content with tone of voice, accessibility standards and design best practices, and connected components into a joined-up training ecosystem narrative.
Senior Learning Designer at Otis Elevators Group
July 1, 2025 - December 1, 2025
Led the design of global digital content and blended learning journeys for field engineers and frontline leaders across regions. Created user-centred digital copy, storyboards and interface content for technical audiences, collaborating with designers, developers, SMEs, vendors and regional stakeholders. Used learner feedback and analytics to refine content and improve usability; produced templates and train-the-trainer materials to support delivery at scale.
Training Design Manager at Whitetree / Atkins
March 1, 2025 - August 1, 2025
Acted as Training Design Manager on a large-scale blended learning programme for the UK Ministry of Defence. Designed user-focused digital content for safety culture, compliance and operational training. Translated regulatory frameworks (SMS, PDCA and Just Culture) into accessible journeys and scenario-based learning; collaborated with cross-functional teams and SMEs to maintain clarity, reduce cognitive load and ensure consistency.
Senior Learning Design Manager at Edwards Vacuum Manufacturing
December 1, 2019 - February 1, 2025
Oversaw the global deployment of LMS technologies to enhance engineering and operational training. Developed competency-based digital learning programmes prioritising health & safety, compliance, and risk management. Managed AI-driven learning solutions including VR simulations and AI video production; supervised learning analytics, reporting and dashboards; coordinated third-party vendors and enterprise system integrations (e.g., Workday Learning); led multiple concurrent workstreams with a focus on quality and scalability.
Senior Learning Designer at Smiths Detection
April 1, 2023 - December 1, 2023
Orchestrated the implementation of a new e-learning ecosystem for aviation security compliance training. Oversaw vendor delivery and ensured regulatory alignment of all digital learning content. Designed and integrated assessments alongside collaborative learning tools.
Senior Learning Designer at LEO Learning / GP Strategies
April 1, 2020 - April 1, 2023
Designed digital learning and content experiences for global clients including McDonald’s, WHO, HSBC and McKinsey. Created user-focused content for complex customer, employee and compliance journeys; used analytics and platform data to support content decisions and improve effectiveness. Simplified complex subject matter into clear digital content, scripts and structured learning journeys, while maintaining brand tone, accessibility and quality standards.
Senior Digital Solutions Designer & LMS Coordinator at Edwards Vacuum
December 1, 2018 - December 1, 2019
Managed LMS administration for global engineering teams; implemented AI-based learning recommendation systems to facilitate just-in-time learning.
Senior Instructional Content Designer & eLearning Developer at Pearson
June 1, 2017 - December 1, 2018
Designed and delivered online learning programmes using Canvas LMS; ensured adherence to GDPR, SCORM and data security standards.
Content Designer (Contract) at Pearson
June 1, 2014 - June 1, 2017
Delivered compliance and regulatory training for Specsavers, Vodafone and Mars.

Education

BSc (Hons) Environmental Chemistry at University of Sussex
January 1, 1993 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Manufacturing, Government, Financial Services, Healthcare, Professional Services, Media & Entertainment, Transportation & Logistics